Akash Sarkar’s Post

Dive into the Amazon Ad's Flywheel! 🔄 Each campaign segment forms an essential interlink in your customer journey with Sponsored Products, Sponsored Display, and Sponsored Brand. By aligning objectives across these Amazon advertising engines, we create a seamless journey throughout the funnel. We've consistently observed higher conversions when all campaigns are linked, akin to a chain reaction for a wheel. Define your strategy beyond Sponsored Product campaigns and unlock the full potential of your Amazon advertising journey. Let's propel your brand forward! #AmazonAds #AdvertisingStrategy #CustomerJourney #amazonadvertising #amazonadvisor #amazonads Amazon Ads Partners , Amazon Ads

📊 Did you know that Amazon's advertising business is giving tough competition to giants like Google and Facebook? 🌐 As per recent statistics, Amazon holds a significant share of the e-commerce market, making it a crucial platform for marketers and sellers. 💼 The increasing trend in ad spending on Amazon highlights its effectiveness and potential return on investment for businesses. 📈 Sponsored Products and Brands are the most popular ad types on Amazon, indicating their effectiveness in driving sales and visibility. 💰 Key metrics like click-through rate, cost-per-click, and advertising cost of sales help optimize campaigns and maximize success. 🎯 Understanding consumer behavior and utilizing data-driven strategies are critical factors in achieving optimal outcomes. ⚡️ To stay ahead, it is essential to keep up with Amazon advertising trends and continuously refine your campaigns. 🤔 So, how are you leveraging Amazon advertising for your business? What strategies have worked best for you? Let's discuss! 🗣️ #Amazon #AmazonFBA #Ecommerce

Heads up, Amazon Advertisers! This morning, I noticed something peculiar in the advertising console that might impact many of us. Despite our ads visibly running on Amazon, a temporary hiccup with ad delivery is reported. If you've clicked "learn more" hoping for clarity, you've probably found yourself staring at the same frustratingly circular message. While it's reassuring to see that our ads are not completely in the dark, it raises questions about the visibility and effectiveness of our current campaigns. I'm monitoring the situation closely and leveraging any available analytics to assess any potential impact on performance. Amazon has acknowledged the issue and is on the case. As someone who's seen their fair share of digital hiccups, I'm optimistic but keeping a keen eye out. 👉 Here's my take: Stay vigilant, check your campaign performance more frequently, and maybe hold off on major advertising decisions until this is resolved. In the meantime, let's share insights. Are you seeing any immediate effects on your ad performance? Let's pool our observations and keep each other informed. #AmazonSellers #AmazonPPC #DigitalAdvertising #Ecommerce

Amazon has unveiled an exciting addition to the advertising console – the "All Sold Products" tab! 🚀 Introducing the latest feature in your product dashboard, the "All Sold Products" tab provides a comprehensive view of total sales for all your products directly within the advertising console. Here's a sneak peek into the dashboard insights: ■ Advertising status This shows whether or not the product is advertised in a Sponsored Products or Sponsored Display campaign. Other ad products, such as Sponsored Brands, are not included. ■ Sponsored Product eligibility Know if your products are eligible for advertising and can receive impressions (Only Sponsored Products) . ■ Gross Sales Includes both organic sales and ad-attributed sales, with adjustments for canceled orders. Keep in mind, the total Gross Sales may differ from “Ordered Product Sales” in Seller Central's Business Reports due to how canceled orders are handled. What are your thoughts on this game-changing feature?  Drop your comments below, and let's chat about all things Amazon and advertising! 💬 #AmazonSellers #AdvertisingMagic #GameChangerAlert #AmazonAdEligibility #AdInsights #AmazonUpdates #AdConsoleUpgrade

Amazon just spiced up the advertising console with a brand-new feature! 👀 Say hello to the "All Sold Products" tab in your product dashboard—now see total sales for all your products directly in the advertising console. Here's a sneak peek into the dashboard insights: ■ Advertising status This shows whether or not the product is advertised in a Sponsored Products or Sponsored Display campaign. Other ad products, such as Sponsored Brands, are not included. ■ Sponsored Product Eligibility Know if your products are eligible for advertising and can receive impressions (Only Sponsored Products). ■ Gross Sales Includes both organic sales and ad-attributed sales, with adjustments for canceled orders. Remember, the total Gross Sales may differ from “Ordered Product Sales” in Seller Central's Business Reports due to how canceled orders are handled. What do you think about this new feature? Please drop your comments below, and let's chat about all things Amazon and advertising! 💬 #AmazonSellers #AdvertisingMagic #GameChangerAlert #AmazonAdEligibility #AdInsights #AmazonUpdates #AdConsoleUpgrade

#Amazon's Growing Power in Retail Advertising Did you know that Amazon's advertising business is the largest retail advertising network, even surpassing Google in retail ad revenue? Yes! - Though Google and Meta (Facebook) remain the top digital ad platforms overall, Amazon's focus on retail ads has made it a dominant player. - Amazon's ad revenue hit $51 billion over the past year, growing faster than its overall sales. This growth has turned Amazon into a pay-to-play platform, where brands spend more on ads to reach customers on Amazon than on driving traffic to their own websites. - Unlike Google and Meta, which target consumers early in the decision process, Amazon ads target shoppers who are ready to buy, making them highly effective. This means if you're a Brand owner/wholesale seller, investing in Amazon ads is increasingly important to stay competitive and reach customers where they are most likely to make a purchase. Stay informed, Stay ahead #Happy$elling Best Shoaib A. #Digitalinvestup #Divunify #ecommerce #ecommercebusiness #ecommerceconsulting #ecommerceselling #ecommerceexperts #EcommerceReturns #ecommercemarketplace #ecommerceagency #Amazon #AmazonSEO #AmazonUpdate #AmazonPPC #Meta #GoogleAds #RetailAdvertising

🚀 New Amazon Advertising Feature Alert! 🚀 Amazon has introduced a new feature for Sponsored Products campaigns that allows portfolios to share unspent budgets. This is a game-changer for advertisers looking to maximize their ad spend efficiency. Now, if one campaign within a portfolio has remaining budget, it can be reallocated to other campaigns within the same portfolio that have already exhausted their budgets. This means: ✅ Improved budget utilization. ✅ Increased flexibility in managing ad spends. ✅ Higher chances of getting more impressions and clicks without needing to constantly adjust budgets manually. For advertisers and Amazon sellers, this feature could make a significant difference, especially during high-traffic periods like Q4. 🛒📈 To learn more or start using this feature, head over to your portfolio settings in Amazon Ads. #AmazonAdvertising #Ecommerce #PPC #AmazonSellers #DigitalMarketing #AdBudget #AmazonSponsoredProducts

Interesting Update for Amazon Advertisers! Amazon has introduced a groundbreaking feature for sponsored brand campaigns: the ability to dynamically change your landing page even after your campaign has launched. This development offers advertisers unprecedented flexibility and control over their campaigns. Now you can tweak your landing page for better conversion rates in real time. 😎 Additionally, the option to view the current landing page directly from the ad group level greatly simplifies the optimization process. Take advantage of this opportunity to enhance your Amazon advertising just in time for Prime Day! Update your campaigns today and start seeing exceptional results! 🙌 #amazonadvertising

Unboxed 2024, Austin: Amazon Announces Multi-Touch Attribution Exciting news from Amazon Ads at Unboxed! Amazon revealed the upcoming 2025 launch of multi-touch attribution (MTA), a game-changer in the advertising world. MTA offers a more comprehensive approach than solely tracking the last touch, as it assigns a relative contribution for each touch point in the purchase journey. This means that Amazon will now distribute sales credit across all the advertising channels used before a purchase, allowing for a more accurate reflection of marketing effectiveness. Advertisers can now analyze the cost and impact of various ad combinations, empowering them to optimize their advertising budget effectively. The unveiling of MTA sparked curiosity among attendees at Unboxed, leading to an engaging session filled with insightful questions and discussions. Stay tuned for more updates on this groundbreaking development from Amazon! #Amazon #Unboxed2024 #MultiTouchAttribution #Advertising #Marketing #DigitalMarketing #AmazonAds