Shoaib Ahmed’s Post

🚀 From Modest Beginnings to Incredible Growth: Our Amazon Advertising Journey 🚀 Before: 📉 Ad Spend: $32.23 Sales: $408.00 Impressions: 13,835 Not too long ago, we started small. We knew we had to learn, adapt, and scale. The goal? Leverage every dollar spent to drive better results and optimize for higher performance. After: 📊 Ad Spend: $2,817.24 Sales: $16,341.00 Impressions: 1,063,729 With a carefully crafted strategy, consistent testing, and optimization, we scaled our Amazon campaigns from modest numbers to a whole new level. The increase in sales speaks volumes about the power of precise targeting, competitive bids, and constant refinement. ✨ This transformation showcases that no matter where you start, with the right plan, consistent efforts, and smart adjustments, significant growth is possible. Want to know how we achieved this? Let’s connect and discuss how you can apply similar strategies to boost your results! #AmazonAdvertising #EcommerceGrowth #DigitalMarketing #AdvertisingOptimization #AmazonFBA

3 Hot Takes from Amazon unBoxed 2024 This week, Keen attended one of Amazon’s biggest events of the year—unBoxed—where brands, advertisers, and tech partners converged to explore the latest product releases, ad tech updates, and strategies for driving sales on Amazon. Here are three hot takes that stood out: #1: Full Funnel Customer Journeys, not Bottom Funnel Overload Amazon’s expanding role as both a retailer and publisher—adding the NBA to its lineup alongside Thursday Night Football and Fire TV—is all about full-funnel advertising. While bottom-funnel tactics like on-site search ads drive conversions, they perform best when supported by upper-funnel strategies (off-site display, video ads, streaming). The takeaway? Investing too heavily at the bottom of the funnel limits long-term growth. Amazon’s emphasis on a holistic approach to customer journeys is the right move for driving sales today and growth tomorrow. #2: Retail Marketers Struggle to Demonstrate Amazon’s Influence Beyond the Platform Brand marketers handling Amazon budgets are looking to show how their investments benefit not just Amazon sales but all channels—DTC sites, third-party retailers, you name it. Amazon ads (from off-site display to NFL spots) influence the broader market. Even the act of being discoverable on Amazon starts a relationship that boosts value at other points of sale. Brand side marketers that own their company’s Amazon budgets are fighting for their needs relative to Trade, Shopper, and Media teams. They crave the data they need to prove the impact of Amazon investments across total POS. #3: Amazon’s Multi-Touch Attribution—A Step, But Not the Whole Solution Amazon’s new multi-touch attribution tools mark progress by crediting multiple touchpoints within its ecosystem. However, the catch is that these attributions are still somewhat subjective and confined to Amazon touchpoints. The broader influence of general market media (Meta, TikTok, TV) remains out of reach. For a true understanding of what drives conversions, marketing mix modeling is the way to go—capturing the full funnel across all channels. Amazon unBoxed 2024 made it clear: effective advertising lies in understanding customer journeys holistically and measuring the cross-channel impact of ad investments. #AmazonUnboxed #DigitalMarketing #FullFunnel #MarketingMixModeling #Advertising #CustomerJourney #AdTech #Ecommerce #AmazonAdvertising #GrowthMarketing #programmatic

Exciting News for Amazon Advertisers! 🚀 The long-awaited update we've been waiting for has finally arrived! Amazon has rolled out a game-changing feature for sponsored brand campaigns. Now, you can dynamically change your landing page even after your campaign has been launched! With this latest development, advertisers have more flexibility and control over their campaigns than ever before. Imagine being able to tweak your landing page for better conversion rates on the fly! Plus, the ability to view the current landing page directly from the ad group level streamlines the optimization process like never before. Don't miss out on this opportunity to elevate your Amazon advertising game, just in time before Prime Day! Update your campaigns today and start seeing results like never before! #AmazonAdvertising #SponsoredBrands #DigitalMarketing #AmazonSellers #AdvertisingUpdate #Amazon #Primeday #Ecomcy Need assistance navigating these changes? Contact us Ecomcy for expert help and support!

Who saw this coming? 😱 Amazon has officially dethroned Google as the retail ad king! According to Google's own testimony, Amazon's retail ad revenue now surpasses theirs. 🤯 Amazon is now the third largest digital advertising platform, trailing only Google and Meta (Facebook). While Google’s $251 billion advertising business is five times larger than Amazon’s, it spans various industries beyond retail. Amazon, however, focuses almost exclusively on retail advertisers, making it the largest retail advertising network. Over the past four quarters, Amazon sold $51 billion worth of ads — an astonishing fourfold increase from five years ago, outpacing even Google’s ad business growth 📈 This shift means that Amazon is capturing a larger share of the shopper's journey, with ads appearing closer to the point of purchase. And with Amazon accounting for at least 40% of U.S. e-commerce, brands are now spending more on Amazon ads to reach shoppers than on driving traffic to their websites 💰 For brands, this transition has profound implications. Are you ready to adapt your advertising strategy to this new reality? 🤔 At HatchEcom, our team of Amazon experts is here to help you navigate this evolving landscape. With our proven strategies, we can optimize your brand's presence on Amazon, ensuring you stay ahead of the curve and maximize your ad spend. Let us guide you through these changes and turn them into growth opportunities for your brand! 🚀 #amazon #google #retail #advertising #ecommerce #digitalmarketing #marketing #business #shopperjourney #retailindustry #industrynews #news #marketingtrends

Amazon is making bold moves to attract publishers and solidify its position in the $50 billion ad market. Enhanced Revenue Opportunities: Amazon is offering publishers better revenue-sharing models, making it more lucrative for them to partner with the e-commerce giant. Advanced Ad Tech: By providing cutting-edge advertising technology, Amazon is helping publishers optimize their ad placements and increase engagement. Exclusive Data Access: Publishers gain access to Amazon's extensive consumer data, allowing for more targeted and effective advertising campaigns. 'Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google.' Amazon's efforts to woo publishers are a clear indication of its ambition to dominate the digital advertising space. Andy Jassy | Amazon Ronan Shields | Seb Joseph | Digiday #AdTech #RetailMediaNetwork #DigitalVideo #ProgrammaticAdvertising #CTV #OTT

🚀 #Amazon's ascent in the digital advertising space is undeniable. According to recent testimony in the U.S. Justice Department's case against Google, Amazon's #retail #advertising #revenues have now #surpassed #Google's. 🔎 This highlights a significant shift in the industry, where Amazon's ad business has #grown fourfold in just five years, #transitioning from a sales channel to a dominant pay-to-play retail platform. While Google and Meta still lead in overall digital advertising, Amazon’s influence in retail advertising is becoming increasingly formidable. 💼 As Amazon continues to #expand, it’s clear that the platform is not just a marketplace but a #powerful #advertising #network that leverages shopper data to target ads both on and off its site. This rapid growth underscores Amazon's evolving role in the digital ecosystem, signaling a #future where brands must navigate a complex landscape of advertising channels to reach their audiences effectively. 💹 We've long recognized the #power and #effectiveness of campaigns within Amazon's advertising network. If you're #interested in understanding how to leverage this platform to #drive your brand's #success, don't hesitate to contact us. We're here to #help you navigate and capitalize on the #opportunities Amazon offers. https://lnkd.in/dwcTr9Hi #AmazonExperts #AmazonAgency #PrimeVideo #Twitch #AmazonTV #AmazonEcosystem #WeAreAmazing #AdvertisingStrategy #RetailMedia #OpportunityAmazon #CPM #DSP #SponsoredAds #SellAmazon #Branding #Awareness

🚀 #Amazon's ascent in the digital advertising space is undeniable. According to recent testimony in the U.S. Justice Department's case against Google, Amazon's #retail #advertising #revenues have now #surpassed #Google's. 🔎 This highlights a significant shift in the industry, where Amazon's ad business has #grown fourfold in just five years, #transitioning from a sales channel to a dominant pay-to-play retail platform. While Google and Meta still lead in overall digital advertising, Amazon’s influence in retail advertising is becoming increasingly formidable. 💼 As Amazon continues to #expand, it’s clear that the platform is not just a marketplace but a #powerful #advertising #network that leverages shopper data to target ads both on and off its site. This rapid growth underscores Amazon's evolving role in the digital ecosystem, signaling a #future where brands must navigate a complex landscape of advertising channels to reach their audiences effectively. 💹 We've long recognized the #power and #effectiveness of campaigns within Amazon's advertising network. If you're #interested in understanding how to leverage this platform to #drive your brand's #success, don't hesitate to contact us. We're here to #help you navigate and capitalize on the #opportunities Amazon offers. https://lnkd.in/dwcTr9Hi #AmazonExperts #AmazonAgency #PrimeVideo #Twitch #AmazonTV #AmazonEcosystem #WeAreAmazing #AdvertisingStrategy #RetailMedia #OpportunityAmazon #CPM #DSP #SponsoredAds #SellAmazon #Branding #Awareness

🚀 #Amazon's ascent in the digital advertising space is undeniable. According to recent testimony in the U.S. Justice Department's case against Google, Amazon's #retail #advertising #revenues have now #surpassed #Google's. 🔎 This highlights a significant shift in the industry, where Amazon's ad business has #grown fourfold in just five years, #transitioning from a sales channel to a dominant pay-to-play retail platform. While Google and Meta still lead in overall digital advertising, Amazon’s influence in retail advertising is becoming increasingly formidable. 💼 As Amazon continues to #expand, it’s clear that the platform is not just a marketplace but a #powerful #advertising #network that leverages shopper data to target ads both on and off its site. This rapid growth underscores Amazon's evolving role in the digital ecosystem, signaling a #future where brands must navigate a complex landscape of advertising channels to reach their audiences effectively. 💹 We've long recognized the #power and #effectiveness of campaigns within Amazon's advertising network. If you're #interested in understanding how to leverage this platform to #drive your brand's #success, don't hesitate to contact us. We're here to #help you navigate and capitalize on the #opportunities Amazon offers. https://lnkd.in/dwcTr9Hi #AmazonExperts #AmazonAgency #PrimeVideo #Twitch #AmazonTV #AmazonEcosystem #WeAreAmazing #AdvertisingStrategy #RetailMedia #OpportunityAmazon #CPM #DSP #SponsoredAds #SellAmazon #Branding #Awareness

If you advertise on Amazon, here are two numbers from Amazon's earnings release today that should get your heart rate going: 27% and 9% 27% is the year-over-year growth in Amazon's Q4 advertising revenue. 9% is the year-over-year growth in Amazon's Q4 online store sales. How should we interpret Amazon's advertising growth outpacing online store sales growth by a measure of 3 to 1? Well, online store sales are a good proxy for online store traffic. There's actually plenty of reason to believe that Amazon is learning to be more efficient at selling, so sales growth is likely outpacing online store traffic growth...but we can ignore that for now and take 9% as a "high" proxy for traffic growth. So, how does the growth of advertising revenue greatly outpace traffic? There are basically two ways: 1) Create more advertising real estate (supply) 2) Increased advertiser demand (in the form of higher CPCs and CPMs) It's fair to say that Amazon has increased supply through streaming offerings like Thursday Night Football and hit Amazon MGM Studios shows, but these don't account for an additional +$3B in ad revenue. Meaning, we are seeing the squeeze as Amazon adds more sponsored placements to search results and product pages and advertisers compete for these placements at unprecedented bids. Yet with the changes to Meta ads, Amazon is still one of the best places for consumer-product brands to advertise. And targeting keeps getting better with rapid changes in AMC data and sponsored ad reports. So, the bottom line is...you'd better have a robust strategy and nimble execution for your Amazon advertising... ...'cause it ain't getting any easier. #amazon #earningsreport #advertising #ecommerce

Incrementality isn't always black and white, but Amazon has definitely made it easier to attribute. Incrementality defines any sort of activity that drives a sale that you would not have normally gotten. Simply put, if we're going to not spend the dollar on advertising, are we going to get that sale? Yes or no? But often times that yes or no is really more of a maybe. For instance, you might still be getting a sale without advertising today, but without investing in ads, your organic rank might suffer, meaning that you won't be getting that sale without ads tomorrow. It's also really hard to attribute incremental revenue because there are so many touchpoints that could lead to a sale. Now that Amazon has embraced the upper-funnel via Prime Video ads and other forms of upper-funnel advertising, consumers are getting exposed to more Amazon products than ever. Consumers might see a video ad 10+ times and then then take a non-linear path to conversion, getting exposed to several other ad formats along the way. Thankfully, with AMC and DSP, brands can better model conversions to decipher last-touch attribution and really map the path to purchase. In the end, the black and white of incrementality is more of a gray. But we're getting better at being able to understand that specific hue over time. #AMC #Incrementality #Ecommerce