Jeff Scolnick’s Post

Our team noticed new DSP options integrated into Amazon's Sponsored Display ads. Key observations: - Currently, these options are limited to Sponsored Display campaigns. - The budget calculation process is not transparent. - There are fixed choices for awareness or consideration goals, and the survey questions can't be customized. - While you can select categories, subcategories aren't available. It's exciting to see Amazon expanding DSP capabilities into Sponsored Display! However, we might wait before implementing these features. What do you think? #AmazonAds #AmazonDSP #PPC #AmazonFBA #AmazonAdvertising #DigitalMarketing

Exciting News for Amazon Advertisers! 🚀 The long-awaited update we've been waiting for has finally arrived! Amazon has rolled out a game-changing feature for sponsored brand campaigns. Now, you can dynamically change your landing page even after your campaign has been launched! With this latest development, advertisers have more flexibility and control over their campaigns than ever before. Imagine being able to tweak your landing page for better conversion rates on the fly! Plus, the ability to view the current landing page directly from the ad group level streamlines the optimization process like never before. Don't miss out on this opportunity to elevate your Amazon advertising game, just in time before Prime Day! Update your campaigns today and start seeing results like never before! #AmazonAdvertising #SponsoredBrands #DigitalMarketing #AmazonSellers #AdvertisingUpdate #Amazon #Primeday #Ecomcy Need assistance navigating these changes? Contact us Ecomcy for expert help and support!

🚀 New Video Release: How to Launch Your New Product on Amazon with Impact! 🚀 Are you ready to introduce your new product to the Amazon marketplace? Our latest video, "Launch Success: Step-by-Step Guide to Creating an Amazon Advertising Campaign for New Products," is your essential guide to making a powerful debut. Highlights of the Video: Strategic Campaign Planning: Learn how to set clear goals and target the right audience for your new product. Creating Compelling Ads: Tips on crafting ads that capture attention and engage potential buyers. Effective Budgeting and Bidding: Master the art of budget allocation and bidding to maximize exposure without overspending. Whether you're a seasoned Amazon seller or new to the platform, this video will equip you with the tools and knowledge needed to ensure your product not only launches successfully but also thrives in Amazon’s competitive landscape. 👉 Check out the video here: https://lnkd.in/gBqwuaFm For more insights and strategies on successful product launches and e-commerce growth, follow our page and stay updated! #ProductLaunch #AmazonAdvertising #EcommerceSuccess #DigitalMarketing #BusinessStrategy

** 🚀 Revolutionizing Advertising: Amazon's Shoppable Media 🚀 In today's rapidly evolving digital landscape, Amazon is setting a new precedent in advertising and e-commerce integration. By intertwining sports, entertainment, and retail, Amazon's "Watch & Shop" experience during Thursday Night Football is transforming how we engage with ads and shopping. This innovative strategy not only enriches user experience but also maximizes advertisers' reach and ROI. Drawing from timeless principles of Napoleon Hill, like the power of strategic partnerships, Amazon exemplifies how age-old success strategies can thrive in an AI-driven world. Discover how Amazon's cutting-edge approach marries entertainment and commerce, paving the way for a dynamic advertising future. Read the full article here: [Amazon's Shoppable Media Revolutionizing Advertising](https://lnkd.in/gwKmN76a) #AmazonInnovation #DigitalAdvertising #Ecommerce #MarketingTrends #ThursdayNightFootball #NapoleonHill #ShoppableMedia --- **

💼 Big news for advertisers! Sponsored Display is now global on Amazon Business, reaching shoppers across desktop and mobile. 💥 Get ready to engage with valuable business customers and promote exclusive pricing. 🌐 Sponsored Display is expanding to Amazon Business globally! 🚀 Now, ads can be seen on the homepage, search, and detail pages, offering enhanced visibility to target specific business audiences. 🔍 Reach business shoppers like never before with Sponsored Display ads on Amazon Business! 🛒 Showcase exclusive pricing and quantity discounts to attract valuable customers and boost sales. 📈 Expand your reach and engage with business shoppers worldwide! 🌍 Sponsored Display now offers various placements on Amazon Business, helping you target specific audiences and drive conversions. 💰 Unlock the power of Sponsored Display on Amazon Business! 💼 Highlight exclusive pricing and discounts to attract business customers and maximize your advertising ROI. #amazonfba #amazon #amazonseller #amazonfbaseller #amazonadvertising #amazonads #amazonsellers #amazonbusiness #amazonmarketing #amazonselling

Exciting News from Amazon! 🚀 Sponsored Brands is revolutionizing the game with the introduction of Landing Page Edits for Product Collection, Store Spotlight, and Brand Video Ads. Now, advertisers have the power to seamlessly tweak their ads without the hassle of creating an entirely new campaign or ad group. This innovative feature ensures flexibility and agility in your advertising strategy, letting you adapt to market trends and consumer preferences with ease. We can do all this while keeping the campaign history data, which significantly impacts performance. Stay ahead of the curve and elevate your brand presence on Amazon with Sponsored Brands’ game-changing capabilities! #amazonppc #amazonadvertising #amazonads #amazonseller #amazonmarketing #amazon #amazonbusiness #providencamarketing #gatetosuccess 

Ask anyone who knows anything about selling on #Amazon, and they’ll tell you: you can’t make money on Amazon unless you pay for advertising. But let’s be real - managing and optimising those ad campaigns can be time-consuming! Our expert ads team knows retail media inside and out, and we've got all the right tools and partners to help you boost your reach and skyrocket your sales. Want to know how we can help set up, monitor and handle all aspects of your Amazon ad campaigns? Reach out to us today 👋👋 #AmazonAdvertising #AmazonExperts Amazon Ads Partners

Most sellers only know about two types of advertising on Amazon: automatic and manual. But did you know there are seven different types of advertising that can supercharge your sales? 📈 If you're not utilizing all of them, you're missing out on huge opportunities to grow your business. Don't worry; my team and I are here to help you master these strategies for free! 💡 Just comment "advertising" below, and we'll share the seven types of advertising that can transform your Amazon store into a sales powerhouse. Discover how to: Target the right audience with precision 🎯 Optimize your ad spend for maximum ROI 💸 Boost your product visibility and sales 🛍️ Don't let your competition get ahead. Learn the secrets to effective Amazon advertising today! Comment "advertising" now and start your journey to becoming a successful Amazon seller! 💬✨ #AmazonSelling #EcommerceTips #AmazonAdvertising #OnlineBusiness #BoostYourSales #AmazonFBA #SellerSuccess #EcommerceMarketing #AdvertisingTips #AmazonExpert

Amazon Ads Basic Part 19: Introduction to building a campaign To get the most of your budget and efficiently achieve your goals, you must have a sound campaign setup strategy. Your objectives dictate how you organize your campaign and measure its performance. Keep your goals in mind while developing your campaign plan. Your objectives impact your decisions, whether they seek to improve advertising efficiency or increase brand exposure.   Campaign Efficiency: ACOS or ROAS are useful tools for measuring success. ACOS (Advertising Cost of Sales) is your campaign expenditure divided by total sales, whereas ROAS (Return on Advertising expenditure) is your sales divided by campaign cost. Lower ACOS or higher ROAS indicate greater campaign efficiency. Brand Awareness: Measure brand awareness by impressions – the number of times your ad is shown to shoppers. Looking for a reliable partner to help you optimize your Amazon Advertising? Get in touch with us! #amazonadvertising #kbradvertising #amazonads #kbr #advertisingstrategies #advertising

3 Hot Takes from Amazon unBoxed 2024 This week, Keen attended one of Amazon’s biggest events of the year—unBoxed—where brands, advertisers, and tech partners converged to explore the latest product releases, ad tech updates, and strategies for driving sales on Amazon. Here are three hot takes that stood out: #1: Full Funnel Customer Journeys, not Bottom Funnel Overload Amazon’s expanding role as both a retailer and publisher—adding the NBA to its lineup alongside Thursday Night Football and Fire TV—is all about full-funnel advertising. While bottom-funnel tactics like on-site search ads drive conversions, they perform best when supported by upper-funnel strategies (off-site display, video ads, streaming). The takeaway? Investing too heavily at the bottom of the funnel limits long-term growth. Amazon’s emphasis on a holistic approach to customer journeys is the right move for driving sales today and growth tomorrow. #2: Retail Marketers Struggle to Demonstrate Amazon’s Influence Beyond the Platform Brand marketers handling Amazon budgets are looking to show how their investments benefit not just Amazon sales but all channels—DTC sites, third-party retailers, you name it. Amazon ads (from off-site display to NFL spots) influence the broader market. Even the act of being discoverable on Amazon starts a relationship that boosts value at other points of sale. Brand side marketers that own their company’s Amazon budgets are fighting for their needs relative to Trade, Shopper, and Media teams. They crave the data they need to prove the impact of Amazon investments across total POS. #3: Amazon’s Multi-Touch Attribution—A Step, But Not the Whole Solution Amazon’s new multi-touch attribution tools mark progress by crediting multiple touchpoints within its ecosystem. However, the catch is that these attributions are still somewhat subjective and confined to Amazon touchpoints. The broader influence of general market media (Meta, TikTok, TV) remains out of reach. For a true understanding of what drives conversions, marketing mix modeling is the way to go—capturing the full funnel across all channels. Amazon unBoxed 2024 made it clear: effective advertising lies in understanding customer journeys holistically and measuring the cross-channel impact of ad investments. #AmazonUnboxed #DigitalMarketing #FullFunnel #MarketingMixModeling #Advertising #CustomerJourney #AdTech #Ecommerce #AmazonAdvertising #GrowthMarketing #programmatic