KBR Advertising Agency’s Post

Amazon Ads Basic Part 19: Introduction to building a campaign To get the most of your budget and efficiently achieve your goals, you must have a sound campaign setup strategy. Your objectives dictate how you organize your campaign and measure its performance. Keep your goals in mind while developing your campaign plan. Your objectives impact your decisions, whether they seek to improve advertising efficiency or increase brand exposure.   Campaign Efficiency: ACOS or ROAS are useful tools for measuring success. ACOS (Advertising Cost of Sales) is your campaign expenditure divided by total sales, whereas ROAS (Return on Advertising expenditure) is your sales divided by campaign cost. Lower ACOS or higher ROAS indicate greater campaign efficiency. Brand Awareness: Measure brand awareness by impressions – the number of times your ad is shown to shoppers. Looking for a reliable partner to help you optimize your Amazon Advertising? Get in touch with us! #amazonadvertising #kbradvertising #amazonads #kbr #advertisingstrategies #advertising

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