Alisha Amin’s Post

Well, that's new 👀 Amazon just rolled out DSP options in Sponsored Display ads. Here’s what we noticed: - Sponsored Display and Sponsored Brand campaigns can be selected. - There’s a calculated budget, but no clue how it's determined. - Goal choices are limited to awareness or consideration, and survey questions are fixed. - You can select a category, but sub-categories are off-limits. This is an intriguing addition, and it's cool to see Amazon shaking things up. But honestly, we’re not sure if we’ll dive into these new options anytime soon. What do you think? Are you excited to try this out? P.S. Repost this for your network ♻️ Thanks! #AmazonAds #amazonadvertising #AmazonPPC #AmazonMarketing

𝗕𝗶𝗴 𝗡𝗲𝘄𝘀 𝗳𝗼𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗲𝗹𝗹𝗲𝗿𝘀: 𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗼𝘀𝘁𝘀 𝘁𝗼 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗔𝗱𝘀   Amazon has announced a groundbreaking update that will transform the landscape of Amazon advertising! Amazon advertisers across North America—including vendors, sellers, and authors—can now elevate their most effective Posts to Sponsored Brand campaigns with just a click of a button.   𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝘂𝗽𝗱𝗮𝘁𝗲 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁?   🔗 Seamless Integration: Effortlessly convert your best image and vertical video Posts into Sponsored Brands ads.   🎨 Creative Testing and Insights: Advertisers can now test different creatives, discover what resonates with the audience, and refine those insights into powerful Sponsored Ads.   𝗛𝗼𝘄 𝘁𝗼 𝗔𝗰𝗰𝗲𝘀𝘀 𝗧𝗵𝗶𝘀 𝗙𝗲𝗮𝘁𝘂𝗿𝗲?   Simply head over to the Posts manager in your advertising console, where you can boost your Posts directly into the Sponsored Brands campaign builder and set your campaign live with ease. Have you started using this new feature yet for your ads? Or if you've tried it, what has been your experience? I’d love to hear your stories and insights!    #AmazonPost #AmazonUpdates #AmazonSellers #FBASellers #PPCAI

Exciting News from Amazon! 🚀 Sponsored Brands is revolutionizing the game with the introduction of Landing Page Edits for Product Collection, Store Spotlight, and Brand Video Ads. Now, advertisers have the power to seamlessly tweak their ads without the hassle of creating an entirely new campaign or ad group. This innovative feature ensures flexibility and agility in your advertising strategy, letting you adapt to market trends and consumer preferences with ease. We can do all this while keeping the campaign history data, which significantly impacts performance. Stay ahead of the curve and elevate your brand presence on Amazon with Sponsored Brands’ game-changing capabilities! #amazonppc #amazonadvertising #amazonads #amazonseller #amazonmarketing #amazon #amazonbusiness #providencamarketing #gatetosuccess 

Are you ready to boost your Amazon sales? Learn how Amazon Ads may boost your visibility and drive growth! As you dive into Amazon Advertising, you'll find a plethora of solutions at your disposal to increase the visibility of your brand and products. 📈 Advertising is essential because it's the first step towards expanding your customer base and increasing revenue. Consider Amazon Ads as a powerful megaphone, introducing your new offering to millions of prospective buyers. Amazon offers a variety of advertising tools to make your business stand out. All options, ranging from Sponsored Brands to Sponsored Products, are designed to fulfil distinct objectives and demands. Take advantage of these resources to improve your advertising approach, and observe how your audience and sales grow! #NayabAkhtar #Amazon #AmazonAds #AmazonAdTypes #eCommerceTips #PPC

When should you consider starting Amazon DSP? There isn't a black-and-white answer, but you should ask yourself the following questions before getting started: 1. Have you scaled sponsored spend significantly on all ad types (sponsored products, sponsored brands, and sponsored display)? If you haven't scaled up sponsored, do that first. You'll get a much better return on your investment. 2. Are you spending a significant amount on SD with average performance or better? Amazon DSP is essentially SD on super steroids. You should be using SD to start and have a general idea of what works and what doesn't. 3. Are you seeking to increase market share and acquire new-to-brand customers? This is what DSP is really for. 4. Do you have a core group of top-selling products that would benefit from a lot more traffic? If not, hold off on DSP for a bit. Unless you are a household name, DSP likely won't perform well on products with average ratings or that aren't in a strong position in the category. 5. Is your inventory situation in a good place? If not, forget about DSP. 6. Do you have patience? DSP takes time. The KPIs are CTR, cost per detail page view, etc., not necessary ROAS. It’s about growing your brand through new audiences, which requires patience 7. Are CPCs really high in your category? Sometimes you can get a much lower effective CPC with DSP What am I missing? P.S. This list is for endemic advertising. The criteria for non-endemic ads are completely different. #amazonadvertising #amazonads #amazonagency

Sponsored Display is often overlooked. Even if you don’t have the budget for DSP, try and test new types of Sponsored Display campaigns like competitor conquest and category targeting.

𝐃𝐢𝐯𝐞 𝐃𝐞𝐞𝐩 𝐢𝐧𝐭𝐨 𝐅𝐮𝐧𝐧𝐞𝐥 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧!! Understanding funnel performance at each stage of the shopper’s journey is crucial for optimizing your Amazon advertising strategy. Awareness Stage: At the top of the funnel, the focus is on building brand awareness Consideration Stage: In the middle of the funnel, the goal is to engage potential customers and move them towards making a purchase. Conversion Stage: At the bottom of the funnel, the aim is to convert interested shoppers into buyers. Post-Purchase Stage: Even after the purchase, it's important to keep engaging customers for future sales and loyalty. Regularly analyzing funnel performance metrics in the Amazon Advertising Console will enable you to make data-driven decisions, optimize your ad spend, and ultimately drive more sales. Dive deep into these metrics to understand each stage of the shopper’s journey and elevate your brand’s performance on Amazon. hashtag #amazon #amazonppc #amazonads #amazonfba #ppc #amazonads #advertising

Building a brand is an art, and it starts long before becoming a household name.   Whether you're just starting out or aiming to expand, brand building is your bridge to reaching audiences and staying front and center in their minds. It's all about crafting trust and forging connections that enrich, not interrupt, the customer journey. Dive into the world of Amazon Ads, where Sponsored Products and Sponsored Brands turn potential into loyalty. Small businesses see a whopping 18% increase in customers within just 8 weeks of using Amazon Ads! Ready to see real growth? Explore Amazon Ads and make your brand unforgettable. Visit https://lnkd.in/gMM-5DY7 #BrandBuilding #CustomerConnection #AmazonAds

Over the years, Amazon’s advertising services have evolved from optional tools to indispensable assets for sellers. Initially introduced to enhance product visibility, advertising on Amazon has become essential for sellers looking to compete effectively in a crowded marketplace. The shift towards sponsored listings has transformed search results, making it increasingly challenging for products to gain organic visibility. Consequently, understanding and leveraging Amazon advertising has become a crucial aspect of sellers’ success strategies, allowing them to reach their target audience and drive sales in a highly competitive environment (Source: Marketplace Pulse By: Juozas Kaziukenas). #amazonseller #amazonfba #amazonnews

Rethinking Your #Amazon Advertising Strategy. 📈 Are you fixating on a low ACOS and inadvertently hurting your profits on #Amazon? Let's break down why targeting too low of an ACOS might be holding you back. ✅The Sales-Organic Rank Connection: Sales and organic rank go hand in hand on Amazon. Increasing your ad sales directly correlates with boosting your organic ranking. Therefore prioritizing ad sales can lead to enhanced visibility and ultimately more organic sales. ✅The ACOS-Sales Relationship: ACOS and sales are closely intertwined. The higher your ACOS the more sales you're likely to generate. Striving for a low ACOS could be limiting your sales potential and hindering your organic ranking. ✅Reevaluating Your Approach: If a significant portion of your sales are still coming from ads rather than organic channels there's ample opportunity for growth. Shifting your focus from minimizing ACOS to maximizing sales can accelerate your progress towards achieving your business goals. ✅Conclusion: Don't let a low ACOS stifle your Amazon profits. By reevaluating your advertising strategy and prioritizing sales over short-term profitability you can pave the way for long-term success and growth on the platform. #amazon #amazonppc #amazonfba #ppctips