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Unboxed 2024, Austin: Amazon Announces Multi-Touch Attribution Exciting news from Amazon Ads at Unboxed! Amazon revealed the upcoming 2025 launch of multi-touch attribution (MTA), a game-changer in the advertising world. MTA offers a more comprehensive approach than solely tracking the last touch, as it assigns a relative contribution for each touch point in the purchase journey. This means that Amazon will now distribute sales credit across all the advertising channels used before a purchase, allowing for a more accurate reflection of marketing effectiveness. Advertisers can now analyze the cost and impact of various ad combinations, empowering them to optimize their advertising budget effectively. The unveiling of MTA sparked curiosity among attendees at Unboxed, leading to an engaging session filled with insightful questions and discussions. Stay tuned for more updates on this groundbreaking development from Amazon! #Amazon #Unboxed2024 #MultiTouchAttribution #Advertising #Marketing #DigitalMarketing #AmazonAds

#Amazon's Growing Power in Retail Advertising Did you know that Amazon's advertising business is the largest retail advertising network, even surpassing Google in retail ad revenue? Yes! - Though Google and Meta (Facebook) remain the top digital ad platforms overall, Amazon's focus on retail ads has made it a dominant player. - Amazon's ad revenue hit $51 billion over the past year, growing faster than its overall sales. This growth has turned Amazon into a pay-to-play platform, where brands spend more on ads to reach customers on Amazon than on driving traffic to their own websites. - Unlike Google and Meta, which target consumers early in the decision process, Amazon ads target shoppers who are ready to buy, making them highly effective. This means if you're a Brand owner/wholesale seller, investing in Amazon ads is increasingly important to stay competitive and reach customers where they are most likely to make a purchase. Stay informed, Stay ahead #Happy$elling Best Shoaib A. #Digitalinvestup #Divunify #ecommerce #ecommercebusiness #ecommerceconsulting #ecommerceselling #ecommerceexperts #EcommerceReturns #ecommercemarketplace #ecommerceagency #Amazon #AmazonSEO #AmazonUpdate #AmazonPPC #Meta #GoogleAds #RetailAdvertising

⚡Rufus, Amazon's genAI-powered shopping assistant, is adding sponsored ad placements to its search results. Initially launched without ads, the move toward monetization is here.💲 See what CommerceIQ's Chris Sheldon says brands should expect with this update, in our latest episode of 3 Insights in 3 Minutes. Watch now: #CIQ3in3 #Amazon #ecommerce Amazon Ads Partners

Amazon DSP for All Brands The digital marketing landscape is a constant race for attention. Brands need innovative strategies to stay ahead. Enter Amazon DSP. Traditionally, it's been associated with eCommerce and Amazon-native brands. But what if we told you general and modern trade brands can leverage its power too? Absolutely! Amazon DSP offers an incredible reach – both on and off Amazon. It's not just about driving direct sales. It's about building brand awareness, engaging customers, and creating unexpected touchpoints throughout their buying journey. Here's the exciting part: These touchpoints happen at peak engagement moments, maximizing the impact of your brand message. Ready to explore this hidden potential? Let's unlock the power of Amazon DSP for your brand! #Paxcom #amazonads #amazonADvisors

Amazon is making bold moves to attract publishers and solidify its position in the $50 billion ad market. Enhanced Revenue Opportunities: Amazon is offering publishers better revenue-sharing models, making it more lucrative for them to partner with the e-commerce giant. Advanced Ad Tech: By providing cutting-edge advertising technology, Amazon is helping publishers optimize their ad placements and increase engagement. Exclusive Data Access: Publishers gain access to Amazon's extensive consumer data, allowing for more targeted and effective advertising campaigns. 'Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google.' Amazon's efforts to woo publishers are a clear indication of its ambition to dominate the digital advertising space. Andy Jassy | Amazon Ronan Shields | Seb Joseph | Digiday #AdTech #RetailMediaNetwork #DigitalVideo #ProgrammaticAdvertising #CTV #OTT

Exciting News from Amazon! 🚀 Sponsored Brands is revolutionizing the game with the introduction of Landing Page Edits for Product Collection, Store Spotlight, and Brand Video Ads. Now, advertisers have the power to seamlessly tweak their ads without the hassle of creating an entirely new campaign or ad group. This innovative feature ensures flexibility and agility in your advertising strategy, letting you adapt to market trends and consumer preferences with ease. We can do all this while keeping the campaign history data, which significantly impacts performance. Stay ahead of the curve and elevate your brand presence on Amazon with Sponsored Brands’ game-changing capabilities! #amazonppc #amazonadvertising #amazonads #amazonseller #amazonmarketing #amazon #amazonbusiness #providencamarketing #gatetosuccess 

Amazon is currently piloting a new ad format called the "𝗳𝗹𝗮𝘀𝗵𝗶𝗻𝗴 𝘀𝗸𝘆𝘀𝗰𝗿𝗮𝗽𝗲𝗿" in several regions. This feature displays reviews and promotional details, blinking three times on the product detail pages. This experimental advertising strategy is part of Amazon's ongoing efforts to enhance visibility and engagement on their platform. 🔔 Follow Adnan Aslam for more posts like this --------------------------------------------- Book a FREE Strategy Call now to discuss how we can help you grow your Amazon Brand. Link in the Comments #amazon #amazonadvertising #amazonads

Amazon's latest move? Vertical video ads, inspired by TikTok's success. Brands take note: visibility is soaring. Why this matters: 1)Amazon's spotlighting these ads, mirroring TikTok and Instagram Reels' success. Sellers report double the click-through rates versus traditional horizontal videos. 2)It hints at Amazon's potential shift towards a more TikTok-like shopping experience. Amazon's adapting to mobile-first consumers, is a trend noticed across platforms. Follow Owais Ghori for more post like this #AmazonUpdate #EcommerceTrends

Amazon’s inaugural upfront event showcased its ability to compete with Hollywood's heavyweights by delivering full-funnel advertising at an impressive scale. By offering advertisers unparalleled reach and measurable results, Amazon sets itself apart from the competition. This move highlights Amazon’s commitment to providing comprehensive advertising solutions that leverage its vast ecosystem, ensuring brands can connect with their audiences more effectively and efficiently. The promise of full-funnel advertising at scale signifies a transformative shift in how advertisers can harness Amazon’s capabilities for maximized impact. #Advertising #Marketing #Amazon #DigitalMarketing #FullFunnel #digidoctorz