Arsalan uddin’s Post

🔍 Spotted in the ad console by our team: Amazon's new DSP options integrated into sponsored display ads. Observations: Limited to selecting Sponsored Display campaigns only. Budget calculation lacks transparency. Fixed options for awareness or consideration goals; survey questions are non-customizable. Category selection is available, but subcategories are not. It is exciting to see Amazon expand DSP capabilities into Sponsored Display! We might hold off on running these for now. What are your thoughts? 🧐 #AmazonAds #AmazonDSP #PPC #DigitalMarketing #AmazonAdvertising

Well, that's new 👀 Amazon just rolled out DSP options in Sponsored Display ads. Here’s what we noticed: - Sponsored Display and Sponsored Brand campaigns can be selected. - There’s a calculated budget, but no clue how it's determined. - Goal choices are limited to awareness or consideration, and survey questions are fixed. - You can select a category, but sub-categories are off-limits. This is an intriguing addition, and it's cool to see Amazon shaking things up. But honestly, we’re not sure if we’ll dive into these new options anytime soon. What do you think? Are you excited to try this out? P.S. Repost this for your network ♻️ Thanks! #AmazonAds #amazonadvertising #AmazonPPC #AmazonMarketing

When should you consider starting Amazon DSP? There isn't a black-and-white answer, but you should ask yourself the following questions before getting started: 1. Have you scaled sponsored spend significantly on all ad types (sponsored products, sponsored brands, and sponsored display)? If you haven't scaled up sponsored, do that first. You'll get a much better return on your investment. 2. Are you spending a significant amount on SD with average performance or better? Amazon DSP is essentially SD on super steroids. You should be using SD to start and have a general idea of what works and what doesn't. 3. Are you seeking to increase market share and acquire new-to-brand customers? This is what DSP is really for. 4. Do you have a core group of top-selling products that would benefit from a lot more traffic? If not, hold off on DSP for a bit. Unless you are a household name, DSP likely won't perform well on products with average ratings or that aren't in a strong position in the category. 5. Is your inventory situation in a good place? If not, forget about DSP. 6. Do you have patience? DSP takes time. The KPIs are CTR, cost per detail page view, etc., not necessary ROAS. It’s about growing your brand through new audiences, which requires patience 7. Are CPCs really high in your category? Sometimes you can get a much lower effective CPC with DSP What am I missing? P.S. This list is for endemic advertising. The criteria for non-endemic ads are completely different. #amazonadvertising #amazonads #amazonagency

Sponsored Display is often overlooked. Even if you don’t have the budget for DSP, try and test new types of Sponsored Display campaigns like competitor conquest and category targeting.

When should you consider starting Amazon DSP? There isn't a black-and-white answer, but you should ask yourself the following questions before getting started: 1. Have you scaled sponsored spend significantly on all ad types (sponsored products, sponsored brands, and sponsored display)? If you haven't scaled up sponsored, do that first. You'll get a much better return on your investment. 2. Are you spending a significant amount on SD with average performance or better? Amazon DSP is essentially SD on super steroids. You should be using SD to start and have a general idea of what works and what doesn't. 3. Are you seeking to increase market share and acquire new-to-brand customers? This is what DSP is really for. 4. Do you have a core group of top-selling products that would benefit from a lot more traffic? If not, hold off on DSP for a bit. Unless you are a household name, DSP likely won't perform well on products with average ratings or that aren't in a strong position in the category. 5. Is your inventory situation in a good place? If not, forget about DSP. What am I missing? P.S. This list is for endemic advertising. The criteria for non-endemic ads are completely different. #amazonadvertising #amazonads #amazonagency

Unboxed 2024, Austin: Amazon Announces Multi-Touch Attribution Exciting news from Amazon Ads at Unboxed! Amazon revealed the upcoming 2025 launch of multi-touch attribution (MTA), a game-changer in the advertising world. MTA offers a more comprehensive approach than solely tracking the last touch, as it assigns a relative contribution for each touch point in the purchase journey. This means that Amazon will now distribute sales credit across all the advertising channels used before a purchase, allowing for a more accurate reflection of marketing effectiveness. Advertisers can now analyze the cost and impact of various ad combinations, empowering them to optimize their advertising budget effectively. The unveiling of MTA sparked curiosity among attendees at Unboxed, leading to an engaging session filled with insightful questions and discussions. Stay tuned for more updates on this groundbreaking development from Amazon! #Amazon #Unboxed2024 #MultiTouchAttribution #Advertising #Marketing #DigitalMarketing #AmazonAds

Want to up your game with Amazon Sponsored Products? A few tweaks to your product detail page (PDP) can make a big difference.  . . . When your PDP is packed with detailed, high-quality information, your chances of getting clicks and making sales rise significantly. Additionally, an optimized PDP can lead to higher conversion rates, making your advertising efforts more efficient and effective. Here’s a detailed breakdown of how a compelling title can make a difference: Hook Your Audience with a Strong Product Title Did you know? 🧐 Advertisers experienced a whopping 125% increase in sales just one week after enhancing their product titles to be between 25-200 characters when using Sponsored Ads.  #Amazon #AmazonAdvertising #PPC #Title #Sales #PDP 

When to Consider Starting Amazon DSP There’s no definitive answer, but consider these questions before diving in: >Have you maximized your sponsored ads? Scale up Sponsored Products, Sponsored Brands, and Sponsored Display first for better ROI. >Is your Sponsored Display (SD) spend substantial with decent performance? Amazon DSP is an enhanced version of SD. Start with SD to learn what works. >Are you aiming to increase market share and attract new customers? This is the main strength of DSP. >Do you have top-selling products needing more traffic? If your products aren't already strong performers, DSP might not yield great results. >Is your inventory well-managed? Avoid DSP if your inventory isn’t stable. >Do you have patience? DSP requires time to see results. Focus on metrics like CTR and cost per detail page view rather than ROAS initially. >Are CPCs high in your category? DSP might offer a lower effective CPC. Note: These criteria are for endemic advertising; non-endemic ads have different requirements. #AmazonAdvertising #AmazonAds #AmazonAgency

Congratulations! Excited to see this announcement today. This has been an amazing journey from initial ideation to launching the product with our Beta SSPs - Yieldmo and TripleLift Looking forward to broadening the partnership in coming months. For years, Ads Traffic Optimization is one of our core pillars how Amazon Ads ensure we receive and process relevant ads opportunities on 3P inventory, on behalf of our Advertsing Customers. The new approach through Dynamic Traffic Engine takes that to the next level! Kaditya Naidu Pradeep Makineni Kevin Chiang Hao Xu Siddharth Prabhu Nitul Jain Vanessa Garcia Sivan Bachar Andrew Miller 🔎 Learn how Dynamic Traffic Engine can help drive improvements in efficiency between Amazon Ads and SSPs. 📰 https://lnkd.in/eCHBUwEa #amazonads #amazondsp

Over the years, Amazon’s advertising services have evolved from optional tools to indispensable assets for sellers. Initially introduced to enhance product visibility, advertising on Amazon has become essential for sellers looking to compete effectively in a crowded marketplace. The shift towards sponsored listings has transformed search results, making it increasingly challenging for products to gain organic visibility. Consequently, understanding and leveraging Amazon advertising has become a crucial aspect of sellers’ success strategies, allowing them to reach their target audience and drive sales in a highly competitive environment (Source: Marketplace Pulse By: Juozas Kaziukenas). #amazonseller #amazonfba #amazonnews