Fox Agency’s Post

Why do people still overcomplicate Meta ads? It has become much simpler than it was 1-2-3 years ago. The platform is literally making our job easier. Our job has become to create killer offers and killer ad creatives, leaving majorit of targeting to the advanced A.I. and algorithm. Many few people know this... #metaads #metaadvertising #onlinemarketing #facebookads #facebookmarketing #ecommerce #digitalmarketing #digitaladvertising

META ADS TIPS: Do not use Advantage+ Targeting if your Ad manager doesn't have enough data. How this works is, when you have run a lot of campaigns then the AI of meta finds out the best possible person to see the ad based on that & also ad-score matters here as well. After running over 350+ campaigns in the last 6 months & $31k+ budget for different industries (mostly e-commerce) this is my observation. #metaadstips #adtargeting #aiads #adoptimization #campaigninsights #adstrategy #adperformance #digitaladvertising

We helped advertisers more than 2X their holiday sales on Meta platforms. Here’s how you can do the same with our free guide… As the holiday season approaches, we designed a guide to help advertisers craft holiday-ready campaigns, maximize ad reach, and implement effective budgeting strategies across Meta’s platforms. Advertisers who used our guide achieved higher engagement and ROI by tapping into advanced targeting and creative optimization. Want to download our free guide now to elevate your holiday ad strategy? Like this post and comment “I want it!”! #MetaAds #HolidayMarketing #FacebookAds #DigitalStrategy

A big shoutout to MediaPost and Laurie Sullivan for highlighting BRAVE's predictive intelligence engine that reduces the volume of bid requests by only offering on-target impressions and in-bid parameters. Ad targeting signal loss is currently the biggest challenge faced by #AppDevelopers in their efforts to appeal to advertisers in a rapidly evolving digital landscape. Now is the shining moment for #SSPs that leverage technology that supports the transition to privacy-focused approaches. Click the link to learn how we managed to increase #InApp campaign impressions by 174% YoY - https://lnkd.in/d95mn-NQ

In the current online climate, even huge brands that were once champions of tracking user behavior are now pioneering a user-first, privacy-centered online future. Overall, this move is a positive one for both advertisers and consumers. However, it's one that means that anyone who uses online ads needs to rethink their strategy. This article will explore the current climate of cookieless targeting and how you can use this to your advantage to attract high-quality leads.  #OnlineAdvertising #PPC #DigitalMarketing #InboundMarketing #LeadGen https://hubs.la/Q02wPLBK0

About 74% of marketers are reliant on third-party cookies. Google's decision to no longer allow third-party cookie tracking will cause marketers dependent on them to experience: 1. Less insight into consumer behavior 2. Limited ability to target specific audiences 3. Challenges to invest in alternative solutions 4. Difficulty attributing conversions to individual channels However, these impacts can be avoided with the adoption of cookieless marketing strategies! Read our latest blog post to discover how first-party data, signal-agnostic products, and alternative targeting technologies can be used to safeguard data privacy and maintain marketing effectiveness in the post-cookie era ➜ https://lnkd.in/gR3NvcBW #CookielessTargeting #AudienceTargeting #Advertising #ConsumerData

Are you running Digital Marketing Campaigns? Or are you a publisher hosting ads on your site?

 This one is for you
 👀
 The phase out of third party data IS going to impact what you do. And if you are not prepared with alternative solutions, this will impact your business revenue 💷 
 Digital Advertisers need to start proactively collecting first party data and consider other methods, such as contextual advertising NOW. Publishers need to look into alternative targeting methods, such as Privacy Sandbox, investing in second party data or relationships that share this type of data and Contextual Advertising. 

 For more information, sign up to receive all the tips and information that you need. https://bit.ly/3sy74es #firstpartydata #programmatic #performancemarketing #paidmedia

What is the TikTok Pixel, and how does it help with ad tracking⁉️ 🚀Answer: The TikTok Pixel is a powerful tool that allows advertisers to track the effectiveness of their ad campaigns on the TikTok platform. It is a snippet of code that can be added to a website, enabling advertisers to measure conversions, optimize targeting, and retarget users who have interacted with their ads. By providing valuable insights into user behavior and ad performance, the TikTok Pixel helps advertisers make data-driven decisions and maximize the impact of their advertising efforts. #tiktokmarketing #tiktokads #tiktokadvertising #tiktokpixel #pixelsetup #pixelissue #googleanalytics #googleanalytics4 #googletagmanager #gtm #ga4

It's GO time! Third-party cookies are (finally) on their way out. 🍪 ⛔ Feeling a little lost with the various cookieless alternatives? This is a highly informative read for everyone in the #digitaladvertising that breaks down each cookieless targeting solution, how it works, and why it's important. 👇 https://lnkd.in/e2cMd6ik #cookielessfuture

Google Ads stands as a cornerstone for marketers seeking to reach their target audiences effectively. Within this expansive platform, match types play a pivotal role in determining when and how your ads are displayed to potential customers. Over the years, match types have undergone significant transformations, reflecting the dynamic nature of online advertising and the need for greater precision in targeting. In this post, we will guide you through the timeline of match types within Google Ads to understand their evolution and implications for advertisers. To see the full timeline, check out our blog  https://lnkd.in/g4wfZeFw #googleads #google #ppc #broadmatch #phrasematch #timeline #marketing #digitalmarketing