Overdrive Digital Ltd

Very insightful morning at LinkedIn HQ in London this morning. Lot's of talk about AI, with some very interesting AI based developments coming up for advertisers on the platform. Note dump below on feature development for anyone who's interested: Microsoft designer - added within campaign manager, allowing advertisers to design and build ad creative directly within the platform. Feels very similar to Google's Ads Creative Studio. Target frequency optimisation - this is great, with any degree of frequency control being tricky so far on LinkedIn. Now you'll be able to boost awareness but controlling frequency Objective aware creative rotation - using ai to predict and rotate creative based on your campaign objective, aka optimising ad delivery to your objective Ad copy suggestions - ai copy suggests as per what we're seeing on Meta. Interestingly, will use source data such as scraping company page, previous ad copy etc to get tone of voice etc Mid flight creatives - using AI to jump in and avoid creative fatigue mid campaign, with proactive creative recommendations provided when current ads start to go stale. Accelerate campaigns - ai based campaign structures, bidding and targeting. LinkedIns' answer to Meta advantage plus. LinkedIn is highly recommending CAPI to enhance data feedback loop. Buyer group targeting - this is potentially amazing for companies seeking high value leads. Combines buyer intent to drive more qualified and buyer ready leads. Also ties into sales navigator. Ai marketing assistant - will make recommendations on campaign improvements based on specific questions you ask Marketing overview dashboard - being introduced to show an improved overview of performance and also incorporating the marketing assistant recommendations mentioned above 🙏 may the LinkedIn algorithm gods shine upon this post about LinkedIn, posted at LinkedIn, on LinkedIn 🙏

🎶 Thank you to our friends at Marshall Group for their incredible gift! We received a brand-new speaker and headphones for our Overdrive Digital office. We're huge fans of blasting tunes in the office, from 80's bangers, to relieving our emo era (It's not a phase Mom!). We're excited to keep the creative energy high, and Marshall's gear has made it even better. Thank you, Marshall, for making our office a bit louder and a bit cooler! 🙌 #ThankYou #MarshallAmps #OfficeVibes #OverdriveDigital

We understand the challenges B2B marketers face when tasked with driving growth. That's why we invited industry experts Chris Wood (HSBC) and Tejal Patel (former Cisco) to share proven tactics on differentiation, content strategy, and more. Together we will explore the challenges of generating high-value business outcomes through marketing activity and the strategies that will help drive B2B growth. Access the Webinar on demand using the link in the comments 👇 #B2Bmarketing #B2Bgrowthstrategies #marketingstrategy

We recently received some brilliant feedback from our client Crown World Mobility Crown World Mobility, a global leader in employee relocation services, approached Overdrive Digital to support generating high-value leads in a niche market: mid to large-sized companies with complex relocation needs. We worked together to: ✨ Build a targeted strategy leveraging their annual mobility trends report ✨ Engage a niche audience with dynamic video ads that cut CPA by 45% ✨ Generate 318 high-value leads with a powerful LinkedIn campaign ✨ Drive real-time optimisations with custom GA4 reporting ✨An overall 62% reduction in CPA and ongoing campaign relevance All while positioning Crown as an industry authority in global mobility. To find out how Overdrive Digital can support you business generate high value leads and drive revenue growth, contact our team! https://bit.ly/3ybhpQc #b2bmarketing #leadgeneration #performancemarketing

If you're like us, you're missing summer (if you can call what we had this year a summer). But this time of year sure is pretty 🤩 Views from the barn yesterday afternoon 💛 🍃 🍂 #barnlife #autumn

How Crown World Mobility Increased Leads and Lowered Costs with Overdrive Digital Crown World Mobility, a global leader in employee relocation services approached Overdrive Digital to support generating high-value leads in a niche market in a cost effective way, whilst positioning themselves as the industry authority. Check out our latest Case Study to see how Overdrive Digital helped Crown World Mobility: ✨ Build a targeted strategy leveraging their annual mobility trends report ✨ Engage a niche audience with dynamic video ads that cut CPA by 45% ✨ Generate 318 high-value leads with a powerful LinkedIn campaign ✨ Drive real-time optimisations with custom GA4 reporting Results? A 62% reduction in CPA and ongoing campaign relevance—all while positioning Crown as an industry authority in global mobility. Read the full case study: https://bit.ly/3UA24Rh #casestudy #leadgeneration #b2bmarketing

We're Hiring! We’re looking for a Senior Paid Media Exec to join the team 🎉 The ideal candidate has an initial amount of experience in paid media, and is looking for an opportunity to step up the ranks and start taking on more responsibility. We’re a lovely bunch who are passionate about performance marketing and celebrating each other’s successes. The role is full-time and we're based in a beautiful converted barn in Guildford. We offer hybrid working, 3 days in the office and two days at home. If you are interested, please apply via the link below. If you know anyone who would be a good fit, please tag and share! https://lnkd.in/g8z-K7s5 #werehiring #paidsocialexecutive #paidmediaexecutive

BARN LUNCH DAY! One of our favourite days in the office 😋 Once a month, we get the whole team together for lunch. As the team has grown, we've had to come up with new ways to decide whats on the menu... Everyone puts their vote in a bowl and the ✨chosen one✨ picks at random. This week it was Chipotle 🌯 "I love Chipotleeee - Chiplotle is my life!" - IYKYK 😉 #Barnlunch #barnlife #team

Can you help to make me as happy as fried chicken and waffles does? 🥞 💕 I have this ambition to do a speaking event while (pretty heavily) pregnant. I haven't seen anyone in the paid media industry speaking when pregnant and I would love to be able to represent. 👊 Being a woman who loves her career but is also incredibly excited to have a family it can feel like it's very much one or the other (which let's be honest it can be). I'd love to be able to show others that having a baby or being pregnant doesn't mean death to your career. ☠ 👻 It's possibly the worst time of the year to be asking this (pre Black Friday and Christmas) but if anyone knows of any awesome events (from now until end of Jan-ish) looking for an arguably awesome speaker I'd love to put my name in the mix! 🖤 #speakingevents #paidmedia #conference #speakers #meta #paidmediaspeakers #paidsocial

A very warm welcome back to our Head of Paid Media Abi Bellion-Carey!