Brand advertisers are dreaming of a greener #xmas2025 #sustainability The Media Leader WARC Advertising Association Impact Plus Marion Cardona
This year My Christmas wish is to go greener! "Dreaming of a greener Christmas: 5 ways to cut emissions from your festive ads" This article gives a great summary on how we can help reduce digital waste, it discusses the environmental impact of digital advertising during the holiday season and offers strategies to reduce greenhouse gas (GHG) emissions from festive campaigns. Key points include: 1. Prioritize Sustainability: Despite previous focus, many marketers have deprioritized reducing digital ad emissions. Re-emphasizing sustainability can enhance campaign performance and return on investment. 2. Measure Emissions: Utilize tools like AdGreen's calculator to assess the GHG emissions of online campaigns, providing a baseline for improvement. 3. Optimize Creative Assets: Simplify ad formats by reducing file sizes and avoiding unnecessary elements, which can decrease energy consumption during ad delivery. 4. Select Eco-Friendly Platforms: Choose media partners committed to sustainability, as their infrastructure and practices can influence the carbon footprint of ad campaigns. 5. Educate and Collaborate: Inform team members and stakeholders about the environmental impact of digital advertising and collaborate on initiatives to implement greener practices. By implementing these strategies, advertisers can contribute to a more sustainable holiday season while maintaining effective marketing efforts. At BRAVE we are also sustainable conscious and we have partnered with Scope3 to develop our Green Curated Package, so you can measure your campaign emissions with us.