152 Media

🚀 At 152 Media, we're committed to continuous analysis and innovation, helping publishers optimize their ad inventory and enhance performance. Understanding the full landscape of ad tech is key to driving improvements. We invite you to read this article, written by Alejo Ajras, our Director of Product Development, who explores the complexities of Real-Time Bidding (RTB) and offers insights into industry challenges like bid stream inefficiencies, bid request duplication, and the environmental impact of broken requests. As he says, "𝗪𝗵𝗮𝘁 𝘄𝗲 𝗻𝗲𝗲𝗱 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗶𝗻 𝗮𝘁 𝟭𝟱𝟮 𝗠𝗲𝗱𝗶𝗮". Discover more about the future of bid requests and how we’re prepared to support it with cutting-edge tools for enhanced results 💡🌐. #innovation #efficiency #152media #AdTech #carbonfootprintreduction #sustainableadvertising #responsibleadvertising #digitaladvertising #OpenRTB #digitalmarketingtrends #futureofadvertising

At 152 Media, we're not just focused on #innovation—𝘄𝗲'𝗿𝗲 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝘁𝗼 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 too. We are proud to announce that our latest advancement, the 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿 𝗔𝗻𝗮𝗹𝘆𝘇𝗲𝗿 𝗧𝗼𝗼𝗹, is not only maximizing performance but also minimizing our #environmentalimpact. 👉 Here’s how our tool makes a difference 💡: thanks to the use of AI, this tool drastically reduces the number of unfilled requests sent to each DSP (Demand-Side Platform). This reduction is not just a win for publishers in terms of efficiency and revenue; it's also a significant step forward in reducing our industry's carbon footprint. Every unfilled ad request that we eliminate means: 💡 Less server power usage: Reduced server activity leads to lower energy consumption, directly contributing to a decrease in carbon emissions. 🏭 Lower Ad production demand: Fewer unnecessary ad placements mean fewer resources are used in the production process, aligning with our goal of sustainable operations. 📡 Efficient data transmission: By optimizing the requests that are sent, we minimize the data that needs to be transmitted, cutting down on energy consumption across the digital ecosystem. 🚚 Eco-friendly Ad delivery: Reduced server load also means less energy required for ad delivery, further lowering the environmental impact of each ad served. At 152 Media, we believe technology and sustainability should go hand in hand. By making smart, data-driven decisions, we’re not only helping our partners succeed but also playing our part in protecting the planet for future generations. Join us and 𝗺𝗮𝗸𝗲 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿! #152media #sustainabletech #greeninnovation #ecodriendlysolutions #AdTech #carbonreduction #sustainableadvertising #ecoconsciousbusiness #GreenTech #responsibleadvertising

𝗛𝗮𝗽𝗽𝘆 𝗮𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 𝘁𝗼 𝘂𝘀! 🎉✨ Thirteen years ago, 152 Media was born with a clear mission: to help publishers maximize the value of their advertising inventory. Since the beginning, the company focused on offering monetization solutions that allow publishers to optimize their revenue in an increasingly competitive digital environment. Initially, our approach centered on implementing efficient direct sales strategies, but over time, we evolved toward the integration of advanced programmatic monetization platforms. Today, we offer a wide range of solutions tailored to the needs of each publisher, from optimizing ad spaces to in-depth audience data analysis. As our Chief Revenue Officer, Matias Miles, shares: "The digital advertising market has changed radically in the last decade, with significant growth in programmatic marketing, the demand for more personalized user experiences, and increased pressure to improve publishers' revenues in a competitive landscape. At 152 Media, we have adapted and led this transformation. We have stayed at the forefront by adopting artificial intelligence and machine learning technologies to optimize ad inventory management, improve targeting, and increase campaign effectiveness" 💡📈. A big 𝘁𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 to our team—past and present—whose daily contributions make 152 Media stronger every day. To our clients, thank you for trusting us with your business and for being part of our journey 💙. Here’s to many more years of innovation and success together! 🚀 #152media #anniversary #celebration #innovation #adtech #monetization #digitaladvertising #publishersolutions #adoptimization

Great time attending the 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗨𝘀𝗲𝗿 𝗚𝗿𝗼𝘂𝗽𝘀 𝗲𝘃𝗲𝗻𝘁 in Buenos Aires! 👉 Our team, represented by Alejo Ajras (Director of Product Development) and Matias Miles (Chief Revenue Officer), had an incredible opportunity to reconnect in person and explore Google's latest features and solutions for Ad Manager. The event covered key topics like privacy (1st-party data and audience), video monetization, and an insightful AI session for publishers, giving us powerful strategies to drive innovation and optimize revenue growth 🚀. A big thank you to the Google team for organizing this amazing event. The Happy Hour was the perfect way to wrap up a productive day of learning and networking! 🍻. We’re excited to apply these new insights and continue strengthening our partnership with Google. Onward to more innovation and success! #GoogleAdManager #monetization #networking #adtech #digitaladvertising #publishersolutions #adoptimization #152Media #innovation

𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗶𝗻 𝗟𝗔𝗧𝗔𝗠 🚀🌎 At 152 Media, we not only focus on innovation but also on making our technology accessible to all publishers. In this case, we understand the challenges that exist in Latin America. While it is a region with enormous opportunities for publishers, they face difficulties in learning about the latest Adtech solutions and having the necessary resources to implement them on their sites. That's why, at 152 Media, we focus on more than just sales; we have teams fully dedicated to providing comprehensive support for implementing these solutions in the region. Our mission is to give all publishers access to tools that help them monetize their inventory more efficiently and achieve significantly higher CPMs. A clear example of this is our Header Bidding Wrapper solution. Our team ensures that the code is extremely simple to use, and we support each publisher throughout the entire implementation process. Additionally, we provide a detailed guide for adding demand in the most effective way and include automated solutions that minimize manual work, continuously optimizing results. At 152 Media, 𝘄𝗲 𝗮𝗿𝗲 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗶𝗻𝗴 𝗼𝘂𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲, 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲, 𝗮𝗻𝗱 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲, because we believe that technology should be a tool for everyone, not just a few. #latam #headerbidding #adtech #monetization #digitaladvertising #publishersolutions #adoptimization #innovation

#Humility is one of our core values and an important part of our organizational culture. Acknowledging and embracing our flaws allows us to improve and deliver exceptional service to all our clients. We hold monthly meetings with each #team to explore every facet of our business 🔍. During these sessions, we identify key metrics that we focus on to enhance our effectiveness. This approach has enabled us to develop distinctive products that empower publishers to maximize their inventory, help exchanges improve the effectiveness of requests, and provide users with richer ad placements and content that boost engagement. Internally, our commitment to humility fosters better team communication 🤝 and quicker responses to our client's needs. It embodies our philosophy of trying, failing, and trying again until we achieve the best results for our clients. 𝗪𝗲 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘁𝗵𝗮𝘁 𝗵𝘂𝗺𝗶𝗹𝗶𝘁𝘆 𝗱𝗿𝗶𝘃𝗲𝘀 𝘂𝘀 𝘁𝗼 𝗸𝗲𝗲𝗽 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴. Let's continue to grow together! #152Media #companyvalues #digitaladvertising #teamwork #continuousimprovement #innovation #adtech #monetization #digitaladvertising #publishersolutions

At 152 Media, we’re committed to empowering our partners with the tools they need to thrive in the digital landscape. In this regard, we present one of the latest innovations from our 𝟭𝟱𝟮 𝗠𝗲𝗱𝗶𝗮 𝗟𝗮𝗯 division: the 𝙋𝙪𝙗𝙡𝙞𝙨𝙝𝙚𝙧𝙨 𝘼𝙣𝙖𝙡𝙮𝙯𝙚𝙧 𝙏𝙤𝙤𝙡, a cutting-edge tool that allows publishers to receive comprehensive reports detailing the necessary changes to their inventory, along with practical insights and AI-driven predictions, to increase their revenue ⬆. How does it work? 👉 This tool takes advantage of the power of AI to analyze hundreds of metrics and variables, ensuring our publishers' inventory achieves the 𝙝𝙞𝙜𝙝𝙚𝙨𝙩 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚. With Pub Analyzer, we enhance the quality of requests sent to DSPs, ensuring that all information is accurately passed and impressions gain maximum visibility for buyers. Our detailed reports cover crucial aspects such as: 🔍 Request Viewability 🔗 Supply Chain 🍪 Cookie Sync 🛠️ Technical Request Integrity 📄 Ads.txt and App-ads.txt Implementation Would you like to learn more about all the innovations we offer to help publishers grow? Get in touch with us! 💬 #headerbidding #adtech #monetization #digitaladvertising #publishersolutions #adoptimization #152Media #152MediaLab #innovation

We're excited to unveil our latest innovation: 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗔𝗻𝗮𝗹𝘆𝘇𝗲𝗿 ☑🔍. This innovative new tool meticulously analyzes each request delivered by every publisher on our network. Through AI, it analyzes how the request was made, where it came from, ensures it contains all the necessary information, and verifies that nothing is broken that would prevent the information from being passed to the exchanges. This ensures that bids are generated for that inventory. With this information, publishers receive detailed reports that help correct these errors. This process significantly increases the fill rate for our publishers and results in 𝗺𝘂𝗰𝗵 𝗵𝗶𝗴𝗵𝗲𝗿 𝗖𝗣𝗠𝘀 🚀. Experience enhanced performance and maximize your revenue! To learn more about how Request Analyzer can transform your ad strategy, contact us 💬 #152media #requestanalyzer #adtech #monetization #digitaladvertising #publishersolutions #adoptimization #innovation

𝗪𝗵𝘆 𝗱𝗼 𝗼𝘃𝗲𝗿 𝟯𝟬𝟬𝟬 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗰𝗵𝗼𝗼𝘀𝗲 𝟭𝟱𝟮 𝗠𝗲𝗱𝗶𝗮? 🤔 At 152 Media, we’re committed to driving success for our publishers. Here’s why so many trust us: ✔ Innovative product solutions: Our products automate processes and boost results, helping publishers maximize their potential with ease. ✔ Adding value beyond revenue: We don’t just deliver extra revenue; we develop new products and formats that enhance your site’s content and drive more user engagement. ✔ AI-Powered formats: We specialize in creating unique formats with a strong emphasis on AI, ensuring that your content stands out and resonates with your audience. ✔ Professionalism & responsibility: Whether big or small, we ensure timely payments to all our clients. Your success is our priority, and we stand by our commitment. ✔ More than 14 years of experience: With years of experience and deep knowledge in technologies like Header Bidding, we’re the partner you can rely on to optimize your revenue streams. Join the 3000+ publishers who trust our expertise and see the difference 152 Media can make for your business. Contact us! 💬 #headerbidding #adtech #monetization #digitaladvertising #publishersolutions #152Media #innovation #ai #artificialintelligence #trust

📢 Presenting 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 𝗤𝘂𝗶𝘇𝗴𝗲𝘁: a powerful tool that 𝗲𝗻𝗮𝗯𝗹𝗲𝘀 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝘁𝗼 𝘁𝗿𝗮𝗰𝗸 𝗮𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗮𝗶𝗹𝘆. We are constantly innovating, and as part of this mission, we present Dashboard Quizget: a tool that not only tracks ad performance and revenue daily 📈 but also allows publishers to gain access to crucial data and insights into user behavior 🔍. What can you see in the Dashboard? 🧠Insights into user interaction: best-performing content, responses, and engagement metrics. This helps publishers to understand users' interests and create higher-value content for them, which translates into greater revenue. 🌍 Geographical data of your users 💰 Daily Revenue: to evaluate the performance in real-time. All of this empowers publishers to connect directly with their communities. They can create polls, offer prizes for trivia, and collect valuable information to expand their reach and engagement. Unlock the potential of your content with Dashboard Quizget. Dive into the future of publisher analytics and engagement today! #quizget #adtech #monetization #digitaladvertising #publishersolutions #adoptimization #152Media #innovation