Jennifer Brennan

Small Business? Small Budget? No Problem! If you’re thinking big results need big budgets… Think again! With our savvy local planning strategies, even a few well placed sites can boost local awareness and drive sales using OOH advertising. Choose from high traffic spots to align with your budget and crush your campaign goals, locally. We specialise in media planning, by picking out the perfect sites for your ads – along key transport routes and busy dwell areas where decision makers will be. Let us help you get your message to the right audience, at the right time. 🎯 Plus, DOOH offers one of the lowest costs per 1,000 impressions rates out there, costing less than a Tesco Meal Deal – Making it affordable and a smart choice for your business! Let's chat about how we can make your next local campaign a success without breaking the bank! 🔗 www.candoohmedia.co.uk ☎ 0333 5333 004 📧 [email protected] #LocalAdvertising #Marketing #OOH #SmallBudgetBigImpact #costeffectiveadvertising #costeffective #mediaplanning #mediabuying

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Google Ads vs Social Media Advertising: Navigating the Digital Ad Landscape 🌟 Is Google AdWords or Social PPC Advertising Right for Your UK Based Brand? The digital advertising landscape in the UK offers businesses a plethora of options to promote their products and services. 🚀 In this article, we delve into the comparison between Google Ads PPC and Social Media Advertising, highlighting key differences, account structures, main KPIs, missed opportunities, and the value of Google Adwords. Whether you're looking to drive conversions with precise targeting or build brand awareness through creative formats, understanding the right advertising platform for your business is crucial. 💡 Let's explore the nuances of each platform to help you make an informed decision for your Google PPC marketing strategy in the UK market.

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🗞️What does media look like in 2024 and beyond?   Our new Grayling Media trends report reveals a number of key trends and predictions, including a clear shift towards personal connections with trusted voices over mass media content.   Read Grayling’s UK CEO, Heather Blundell op-ed in City AM in the link below 👇, to discover what this means for you and your business.   🔗: https://lnkd.in/epHyRHKv   #GraylingMedia #NewMediaAge

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According to our hot-off-the-press study, 72% of marketers & advertisers in the UK think political ads are vetted. When asked for a show of hands in the room at Advertising Week EU to see if the audience felt the same, the majority did. Did you know: Political ads in the UK do NOT go through the same vetting process as other marketing ads do? A mic-dropping session to a packed room by Cint’s Ariel Madway & AdvertisingWeek EU’s Katie Ingram uncovering where people in the UK turn for news, how media influences their political decisions, and how much they trust (or mistrust) what they see. Watch this space to see the research yourself 💡

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Want to get more return from your advertising investment? If you are based in Scotland, this could be your chance to learn from Terry and Hannah on how to use advanced targeting technology and AI, and prepare for the future of targeting consumers. ⬇️ Register today for a session packed with first-hand insights, advice and inspiration to find new and effective ways of connecting with your customers online. https://ow.ly/9cnH50TgGmL #onlinemarketing #marketingstrategy #advertising #digitalmarketing #businessgrowth #scottishbusiness

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🌟 Inviting you to our YouTube channel where we talk about Growing your Amazon brand.📈 We share real data samples from our successful clients and provide actionable insights to take your business to the next level. 📈 You'll See: Real-World Data: See actual case studies and data from our clients, showcasing strategies that work. Growth Strategies: Learn proven techniques to scale your brand and increase sales. Amazon Updates: Stay informed about the latest Amazon updates, tools, and features. Profitability Tips: Discover how to maximize your profits with effective cost management and pricing strategies. We believe in providing clear, data-driven insights to help you make informed decisions. Whether you're a seasoned seller or just starting out, our videos are packed with useful information suitable for your business needs. 👉 Subscribe Here: https://lnkd.in/enJVwEjJ Follow Us: LinkedIn: Orange Rocket - Amazon Growth Specialists Website: https://lnkd.in/eCvM85wp Facebook: Orange Rocket

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Looking to reduce abandon basket rates from your eCommerce website in the UK? There are 3 recommendations that should allow you to refine your approach based on our experiences 1.Repurpose social proofing from your customers ratings and reviews. 2. Tailor messaging based on consumer behaviour 3. Utilise data to drive individualised product recommendations. All of these areas are not only possible across digital marketing efforts but now also extend across traditional channels as well like Postal Marketing. Why choose post? Because it is not saturated and it gets noticed. Paperplanes can help you understand how data can drive relevance and ultimately conversion. Get in touch to find out more [email protected] #paperplanes #abandonbasket #marketing

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Still running single-execution quarterly campaigns? You’re missing out on leads and sales. The traditional campaigns model is fundamentally flawed: Launch, run for a quarter, then throw everything away and start again. • Huge upfront investment • No transferable learnings • Limited opportunity for optimisation If your goal is to maximise marketing ROI, you need to be running Always-on Campaigns. • One integrated always-on ecosystem • All of your best campaigns & ads • A clear performance baseline • Insight-based optimisation • Continuous improvement Here are 3 reasons to make the switch: 1. Demand Generation: Businesses using always-on marketing strategies typically see a 40% increase in lead generation and customer acquisition (Hubspot). 2. ROI: Always-on marketing strategies can boost conversion rates ROI by up to 25% compared to traditional campaign models (Nielsen). 3. Customer Lifetime Value: Businesses that adopt an always-on approach report a 20% increase in Customer Lifetime Value (Bain & Company). Want better results from your marketing campaigns? Shoot me a message with your biggest challenge. 📩

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Google, tracking and cookie classification - the triple affiliate threat and not in a good way. The Affiliate & Partner Marketing Association State of the Nation report asked brands, agencies and publishers what impact they have on their investment and confidence in the channel. The findings are a wake up call for the industry but they are recognised and I think there is a determination to put on a united front in tackling them and - where possible - offering practical advice and solutions. I've written a few words about why they could dominate affiliate discussions in 2025 and how The APMA is well placed to help. Link in the comments... #theapma #affiliatemarketing #partnermarketing

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Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

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£36.6bn reached the UK's ad market in 2023, a growth of +6.1% YoY 📈 Online formats accounted for 78.4%, and grew by 11% to reach a total of £28.7bn 💪 If you want to reach your audience on the UK market, or if you're looking for data about online users, just contact us at [email protected] and let's talk! We're a data provider that collects data from almost every country in the world 🌍 #audiencedata #targeting #campaigns #programmatic #bigdata

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Today see's the launch of the Clear Channel UK Insight Store 💡 We've put all our brilliant research and insight into one place to make it super easy to access, whenever you need it. So, whether your looking for the latest consumer behavior, category case studies, or effectiveness studies, you'll find them all there on the Clear Channel website. Link in the comments below 👇 #outofhome #marketing #ooh

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🟢 Inclusive Media Planning & Buying Award Category Shortlist Presenting EssenceMediacom UK for QVC’s Invisible Inc: Menopause Your Way Campaign 🎉 QVC’s Menopause Your Way campaign aimed to shift the narrative around menopause, moving away from its negative portrayal. By focusing on empowerment, renewal, and rediscovery, the campaign showcased menopause as a time of growth. Featuring real voices from menopausal women and partnering with Visible Inc, QVC co-created content with the community to ensure authenticity. Key highlights included the Turn the Face the Change series with Anita Rani, Jo Wiley, and Gabby Logan, sharing stories of embracing midlife. The campaign achieved impressive results, with a 70% increase in confidence in QVC’s support for midlife women, a 90% increase in consideration, and a 61% rise in users. Perceptions of QVC as a brand that understands menopause also grew by 56%. #MediaforAll #InclusiveMediaPlanning #InclusiveMediaBuying #Awards #DiversityandInclusion

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report reveals a freeze in marketing budgets❄️   Dom Boyd highlights in Campaign UK's recent article the risks that brands have in holding fire on marketing spend, including how they could lose real ground with consumers and end up protecting short-term cash at the expense of long-term profits.   The brands that will be strongest out of the blocks when the economy picks up again will be those that have really targeted their investments.   Discover more from the report here👉 https://lnkd.in/e8SmE53h Suzannah Rowland Helen Pearson Ben Bold   #InsightsPR #MarketingEffectiveness #Marketing

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📣 Keen to hear about the integration-related challenges facing brands? The CMO Barometer report draws on findings from our UK-wide survey of CMOs, senior marketers, and PR and comms professionals to present the key gaps and opportunities for the year ahead. 📊 Get the report below. https://hubs.ly/Q02tV7gk0

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The 'Living, Learning, Buying' approach dives deeper into consumer behaviour, offering new strategies for smarter advertising. It's time to think beyond the funnel and make your brand memorable! Read the full article from Door4 MD Sean Dwyer here: https://lnkd.in/ey4mG3UE #MarketingStrategy #ConsumerBehavior #DigitalMarketing

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