Peter Phillips

Discover why 99% of orgs plan to leverage data collaboration this year. 🤝 Download LiveRamp's latest trends report to: ✈️ Find out why data collaboration has become mainstream, expanding beyond marketing to new industries and use cases 🔍 Uncover the latest trends in data clean room adoption 💡 Learn how AI is transforming data collaboration use cases – and data collaboration itself

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Frederick Stanichev, LiveRamp’s VP of Sales at LiveInsights, reveals how LiveRamp is making data collaboration simpler and more effective for commerce media. Watch the interview to learn how you can elevate your commerce media efforts!

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With a future-ready platform optimized for speed and ease-of-use, customers can deliver better business outcomes and more personalized customer experiences. Hear from LiveRamp's CPO Kimberly Bloomston how your business can drive value and growth from the next generation of the /LiveRamp Data Collaboration Platform. Watch the full #RampUp session: https://lnkd.in/d7KUWrhG

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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Great news for eCommerce marketers! The new update for the Partnerize Shopify app addresses issues with affiliate tracking loss and has demonstrated a 50% improvement in channel revenue. Learn more about our innovative tracking solutions for the future! Read more here: https://okt.to/Iw0pvn

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demandDrive, the industry-leading integrated sales and marketing agency, is transforming their prospecting efforts with the help of ZoomInfo. 🤝 🏁 ☀ AJ Alonzo, Director of Marketing at demandDrive and ZoomInfo Champion, shares how ZoomInfo WebSights helps his team uncover insights about website visitors' behavior — allowing them to personalize outbound efforts and improve their prioritization processes. The result? Millions of dollars in ARR. Learn how demandDrive is turning page views into pipeline with ZoomInfo: bit.ly/4dgBN1G

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TODAY: Join our webinar, Adapting to External Change: A New Approach to Developing DTC Audiences. Here is what you will learn: ➡ Innovations in DTC marketing driven by changes in the external environment. ➡ Tips on “Future proofing” – how we’re going above and beyond. ➡ How to “lean in” to changes and keep your strategy on track. Learn more and register here: https://lnkd.in/eMgFbgee

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Great news coming out of Dreamforce this week! This partnership highlights Demandbase's dedication to revolutionizing the sales landscape and enhancing alignment between marketing and sales for superior results. With this integration, you’ll gain access to real-time intent data directly within Salesforce, enabling your teams to engage high-value accounts at precisely the right moment, drive more impactful conversations, and close deals faster. Discover how this powerful integration can elevate your sales strategy and transform your approach: https://bit.ly/3B5G0Y2 #Sales #B2B #B2BSales 

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If you are having a hard time scaling to $1M a year in your Ecommerce business, you likely have a marketing and customer acquisition problem to solve. Easily solvable. If you can’t seem to get over $4Ma year, you likely have a people problem. Also solvable.

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We are expanding the SoCal Digital Studio LinkedIn Company Page to provide organizational business and marketing insights to arm you with resources to more effectively compete in our increasingly fluid business environment. Follow us! #linkedincompanypage #businessinsights #marketinginsights SoCal Digital Studio #businessmastermind

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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I’m excited to share Madison Logic’s new integration with Gong! This integration connects Madison Logic’s industry-leading insights and account activation to Gong’s revenue intelligence, offering sellers more visibility into the account journey, buying committee engagement and trending topics to improve conversations and close deals faster. By bringing together our two platforms, we’re empowering revenue teams to target high-value accounts with precision, align sales and marketing efforts more effectively and make smarter data-driven decisions that drive real growth. Learn more about the integration here: https://lnkd.in/eKixCVgM #abm #leadgen #B2B #accountbasedmarketing #leadgeneration #marketingfunnel #b2bmarketing

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💡 Innovation in AdTech means businesses can now harness the full power of customer data to drive personalization, increase ROI, and streamline digital marketing. Read how Twilio Segment is at the forefront of these advancements, delivering real value for brands everywhere. #AdTech #CDP #MarketingStrategy #DataDriven

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Discover how brands are gaining a competitive edge with incrementality measurement 🚀🌟 From advanced geo-testing to gaining visibility into your media spend, see how you can elevate your brand's success as these 3 customers did! #MarketingSuccess #IncrementalityMeasurement

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The challenge of measuring the impact of influencer marketing on affiliate adds a layer of complexity when working with influencers. This eBook outlines the disconnect between influencers and affiliate marketing. Learn about key considerations for leveraging their combined power in the affiliate channel here: https://okt.to/oFOLSE

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Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

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So exciting to see that StackAdapt has been recognized as a One to Watch in the Programmatic Solutions category of Snowflake's 2025 Modern Marketing Data Stack!  Check out the report to explore how marketers can harness the power of first-party data in Snowflake, and how we enable joint customers to build leading advertising solutions on Snowflake’s AI Data Cloud: https://lnkd.in/gqUfhbB4

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