Adam Sweet

AI Video will change the way brands approach video marketing. My thoughts in the article below.

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According to these editors at AdExchanger, "The Trade Desk should wield its power more often because it's cleaning things up." Having said that, they also talk about how much smaller The Trade Desk really is compared to the digital ad giants such as Amazon and Google. Regardless, the long arc of every market moves toward transparency, efficiency and symmetrical data. Think about how much more efficient buying a stock today is vs 30 years ago. Back then you had to look the price up in the paper, call a broker, wait days for the trade to settle, pay $30 for the privilege, and check the paper every day to see how you're doing. Today we have real-time stock data, expert research, advanced products, and modeling tools, all at our fingertips. Digital ads will get there too. Just a question of how quickly.

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Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

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Excited to share our CEO Jason Fairchild's latest insights on what we’re calling TV 2.0 – a transformation that’s changing how brands approach TV advertising! With TV 2.0, advertisers can truly have it all: they can target traditional TV reach and frequency, or leverage CTV to drive advanced outcomes like store visits, online searches, and even conversions. Check out Jason’s article on TV 2.0 below, and feel free to reach out if you’d like to explore what this new era of TV can mean for your brand.

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The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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OUTBRAIN Outbrain is nearing a deal to acquire or merge with Teads, owned by Altice. The negotiations are advanced but not yet finalized, and the deal could still fall through or face competition from another bidder. Article: https://lnkd.in/g8sPp9kY

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The Trade Desk reported another very strong quarter last night, outperforming the digital ad market as it has done every quarter for the last few years. As CEO Jeff Green pointed out in the earnings call, TTD is privileged to work with many of the world's leading marketers and agencies in helping them make the most of every advertising dollar. With that focus on value and innovation for our clients, TTD expects to continue to outperform the market.

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This is the way to buy (and sell) media - with insight and strategy. https://lnkd.in/gE2nvBSD

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Through direct integrations with publishers Teads has sight of consumers digital reading habits...those familiar with Teads will see this as 'old news', but here is where it gets interesting....we are now combining this with our understanding on the content they watch to create a single profile across multiple screens, unlocking new targeting, measurement & product solutions for our customers. #omnichannel #teads #targeting #measurement

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Never let a good (identity) crisis go to waste... C'mon TV, let's get our act together. 1st Party Data + Deterministic Household Identity Layer + Privacy Protections = The answer. Blockgraph #CTV #HouseholdID #FutureofTV

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Versus may be one of the few alternatives for creators to monetize content apart from advertisements.

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With game downloads slowing, publishers need to better monetize the users they already have. There's a lot to dig into with Sensor Tower's Q2 2024 Digital Market index. Both consumer and ad spend are up, but the overall category is maturing in terms of new installs. Check out the full report here: https://bit.ly/4fCBf7W #mobilegames #monetization #digitalmarketing

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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Appreciate the write up Anthony Vargas The providers of streaming TV advertising industry for brands direct each have their own language and methodology to executing these campaigns. Keynes Digital has been focused since May of 2018 on adhering to the industry standards and best-in-class technologies to ensure our advertising partners are getting the most trusted outcomes from their performance media budgets at they scale up-funnel to CTV advertising. #CTV #CTVadvertising #ConnectedTV #performancetv #PerformanceAdvertising #streamingtv #streamingads #paidmedia #growthmarketing #MMM #mediamixmodeling #tv #tvads #ads #advertising AdExchanger Media Rating Council IAB The Trade Desk

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It’s upfronts week, with many of the big TV networks, from NBCUniversal, to Fox to Disney, and Warner Bros. Discovery hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.   Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in all the jockeying to be the dominant measurement currency and there’s a lot to talk about - with perhaps nothing more foundational than #identityresolution (especially for the connected household). It was a pleasure to join Chris Brooklier from The Trade Desk to talk about all of these things--and how Blockgraph is playing the important role of "data draino" unclogging the pipes of addressable television (credit Jonathan Heller). #householdidentity #measurement #attribution #signalloss #connectedTV #privacy

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Q3 2024 Global Mobile Ad Spend Trends Pixalate's latest report on IAB Categories and Subcategories, which highlights key shifts in mobile programmatic advertising: #VideoGaming continues to dominate, with $4B (62%) of the global mobile ad spend flowing into this category. #Sports saw a massive 46% YoY growth, capturing more share of programmatic ad spend. The #Weather subcategory within News & Politics experienced the highest YoY growth in ad spend. #Mobile Games continues to lead within Video Gaming, claiming 45% of ad spend in this category. As mobile ad spend continues to shift, understanding these trends is key for advertisers to optimize their strategies. With programmatic spending on the rise, it's crucial to stay on top of these changes to ensure you're targeting the right audiences effectively. Check out Pixalate's full report in the comment section! #MobileAdvertising #AdSpend #Programmatic #DigitalMarketing #IAB #Gaming #Sports #AdTrends #Pixalate #2024Trends

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How do we preserve premium viewer experiences in a rapidly evolving CTV landscape? In this Q/A segment from MediaScience's latest webinar, we explore strategies like optimizing pod length, addressing ad interruption, and learning from legacy issues to refine audience engagement with Travis Flood from Comcast Advertising. It’s all about combining strong narrative content with data-driven improvements. What innovations do you see shaping premium environments? 📽 Check out the full webinar: https://lnkd.in/eTSuiXDV

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