Tanner Hanson’s Post

Rewarded traffic has revolutionized mobile gaming and application advertising, offering unique advantages to advertisers who want high engagement and user retention. However, the key to maximizing these benefits lies in strategically integrating rewarded traffic at the right stage of a user acquisition strategy. We’re going to explore when and why advertisers should introduce rewarded traffic to achieve the best ROAS (Return on Ad Spend) with their next user acquisition strategy. #mobilegaming #ua #useracquisition #mobilemarketing #gamemarketing

EXCITING NEWS! 🔥 The newest edition of Kayzen’s Programmatic Inventory Index is now available for FREE! Get insights on user reach, app rankings, ad formats, and pricing in top markets like the US, India, Japan, Germany, and more. Ready to jumpstart your campaigns and fine-tune your strategies? Don’t miss out on the actionable data that can transform your programmatic strategy. Download now to gain a competitive edge 👉 https://hubs.la/Q02QdQYz0

🚀 You increased ROI by 30% and cut costs by 70%. How?📱 Facing challenges tracking your in-app events with iGaming offers? How to get information about what OS or Browser version, or Carrier is converting better? 🔍 Issue: Understanding the nature of traffic and finding the most optimal variant of a landing page. Inaccurate data, attribution discrepancies, and missed insights can hinder your campaign performance and ROI. 💡 Solution: Integrate your MMPs with Voluum. Get real-time data and extensive reporting! Gather info from various traffic sources, conduct split tests on prelanders or offers, and access critical statistics that may not be available on certain traffic platforms. This powerful combination offers precision and reliability in tracking and optimizing mobile traffic🔥 Creating the perfect combination of landers and offers for that specific group of variables - it's must have☝ With Voluum+ MMPs, you can: 🔸Gain real-time insights into your mobile campaigns 🔸Track conversions accurately across all devices and platforms 🔸Optimize your campaigns for maximum performance and profitability With that setup, you use all the tools to their fullest potential. #igaming #traffic #mobilemarketing #mmp #mediabuying #affiliatemarketing #performancemarketing

📢 Exciting News! We've joined forces with Comscore, Inc. to bring marketers unparalleled insights with a groundbreaking performance media measurement solution. This new tool combines Comscore's Exact Commercial Ratings (ECR) data with Kochava’s advanced marketing mix modeling to provide key metrics on mobile app activity, website activity, merchant-level purchase data, and episodic tune-ins. Now, marketers can better understand how linear TV ads impact both online and offline behaviors. Read the full announcement here ➡️ https://lnkd.in/gQ6d_Pcs #measurement #digitalmarketing #lineartv #digitaladvertising

🌟Exciting News! 🌟 It's thrilled to share that our data was cited by Statista in their latest reports on the mobile gaming industry! 🎮📊 Check out these insightful findings: 1. Number of mobile game advertisers worldwide in 1st quarter 2023 and 1st quarter 2024 (in thousands) - https://lnkd.in/gVNhXAFK 2. Leading mobile game genres worldwide in 1st quarter 2024, by share of advertisers - https://lnkd.in/g_VXzZsR 3. Distribution of mobile game advertising creatives worldwide in 1st quarter 2024, by type - https://lnkd.in/gmZrNGdJ 4. Monthly number of digital creatives per mobile game advertisers worldwide from January 2023 to March 2024 - https://lnkd.in/geXY4dUh 5. Number of mobile game advertising impressions per creative worldwide in 1st quarter 2024, by operating system (in 1,000s) - https://lnkd.in/gmSkrsD7 A big thanks to everyone involved in this data collaboration! We're excited about the insights we've shared and are open to exploring more collaboration opportunities in the future. Let’s connect! #MobileGaming #DataCollaboration #Statista #GamingIndustry #MarketingInsights #SocialPeta

ExchangeWire’s Aimee Newell Tarín shares how the future of ad spend is shifting and how advertisers are rethinking their strategies: https://lnkd.in/g3K62SrD  Last week, DT hosted a group of the UK’s leading advertising agency and entertainment professionals in #London. We dived deep into why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming: → Enjoy an untapped, high-engagement space that's ready for brands to explore. → Benefit from a massive, diverse user base. → Break free from traditional platforms to unlock better campaign results. Find out more on how mobile gaming could unlock new growth for your brand on #ExchangeWire, with thoughts from DT’s Gregory Wester, Kim Grewal, Mark Slade, Jessica Maunder and Miniclip’s Inês Rendas. Reach out to the team if you’d like to start investing in innovative mobile advertising channels. #AdTech #MobileGaming #AdSpend #EngageUsers

The dynamic and changing landscape of screens is moving at such a pace that measurement cannot keep up. No single source of data to report and measure effectiveness, nor viewability or attention across all devices, all screens, all publishers. There are currently many limitations when converging trading and reporting and vice versa, with implications for brands and agencies on establishing benchmarks and developing KPIs and ultimately determining effectiveness of each platform. And yet this consumer behaviour is already establishing, arguably established in younger audiences. It will be interesting to see the impact VOZ STVM has in 2025 for BVOD publishers and how the industry continues to respond to these challenges.

Curious about the top-performing user acquisition channels that are driving rapid growth in the app market? Look no further! Singular has just released their highly anticipated ROI Index Report, and the insights are amazing. Highlights from the report include: 🎯 Identifying the highest-performing user acquisition channels fueling rapid growth 💡 Pinpointing retention channels that offer the best return on investment 📈 Insights into evolving trends within the mobile advertising ecosystem Don't miss out on this valuable resource! Grab your complimentary copy of Singular's ROI Index Report here: https://hubs.li/Q02mFpf80 #appgrowth #appmarketing #mobilemarketing #Singular #useracquisition #paidUA #UA 

The mobile advertising market size was valued at USD 175.62 billion in 2023 and is projected to grow from USD 214.59 billion in 2024 to USD 1,040.08 billion by 2032, exhibiting a CAGR of 21.8% during the forecast period (2024-2032). Looking forward to discussing how publishers and app developers can make sure they are capitalizing on this ongoing, incredible growth story at https://lnkd.in/eS5CdNrU with Co-Founders Girish Vishwanath C & Ketan Chandak. Please DM me if you would like to schedule some time to learn more about what we are doing at Adster! #ProgIONYC #ProgrammaticAdvertising