Kochava’s Post

Curious about the top-performing user acquisition channels that are driving rapid growth in the app market? Look no further! Singular has just released their highly anticipated ROI Index Report, and the insights are amazing. Highlights from the report include: 🎯 Identifying the highest-performing user acquisition channels fueling rapid growth 💡 Pinpointing retention channels that offer the best return on investment 📈 Insights into evolving trends within the mobile advertising ecosystem Don't miss out on this valuable resource! Grab your complimentary copy of Singular's ROI Index Report here: https://hubs.li/Q02mFpf80 #appgrowth #appmarketing #mobilemarketing #Singular #useracquisition #paidUA #UA 

EXCITING NEWS! 🔥 The newest edition of Kayzen’s Programmatic Inventory Index is now available for FREE! Get insights on user reach, app rankings, ad formats, and pricing in top markets like the US, India, Japan, Germany, and more. Ready to jumpstart your campaigns and fine-tune your strategies? Don’t miss out on the actionable data that can transform your programmatic strategy. Download now to gain a competitive edge 👉 https://hubs.la/Q02QdQYz0

With data from our recent report on mobile video interactivity, EMARKETER shares how brands can leverage interactivity in #MobileAds! Read more to learn how to optimize interactivity for your brand’s industry: https://lnkd.in/evXpSt5W #VideoAds #OptimizedAds #EngagedUsers #InteractiveAds

Boosting Ads revenue is a slippery slope with myriad challenges for app/web publishers to scale. Without programmatic advertising domain knowledge and core tech skills required to make it work, publishers struggle to find the magic mantra to consistently make revenue from Ads. Join us on the Big Idea Stage @ adtech 2024 on 13th March at 2.25 PM as we bring a panel of experts together to discuss the opportunities for app/web publishers to hyperscale Ads revenue. #adtech2024 #adtech #adtechnology #programmaticadvertising #programmaticads #programmatic #digitaladvertising

Supercharge Your Growth Strategy: Dive into the Latest Ad Trends! Singular's Quarterly Trends Report is here, with exclusive insights from industry leaders – including Alison.ai! This data-packed report analyzes billions of app installs and trillions of ad impressions to reveal crucial shifts in the app advertising ecosystem. Discover the latest on CPI rates, top ad networks, web vs. in-app ads, and more! But that's not all... Alison.ai dives deep into 2024 creative trends! We analyzed 1,000+ creatives with over 1 billion impressions to show you how video advertising is evolving across YouTube, Facebook, and TikTok Get your FREE copy of the report now! ➡️ https://lnkd.in/gSMGTe3A #AlisonAI #SingularReport #AdTrends #MarketingInnovation #GrowthStrategy #VideoAdvertising #2024Trends

IAS is expanding its Quality Attention measurement product to now support mobile in-app environments. This update gives advertisers access to an enhanced attention measurement product with improved accuracy that will drive superior results across their in-app campaigns and protect their growing investments in mobile. Read more here: https://lnkd.in/e8tveMfY #QualityAttention #Measurement #Mobile #Advertising

With game downloads slowing, publishers need to better monetize the users they already have. There's a lot to dig into with Sensor Tower's Q2 2024 Digital Market index. Both consumer and ad spend are up, but the overall category is maturing in terms of new installs. Check out the full report here: https://bit.ly/4fCBf7W #mobilegames #monetization #digitalmarketing

Do you want to attract more advertisers with unbiased behavioral data right now? Our Advanced Behavioral solution is designed for app publishers who focus on brand advertising and sell their inventory directly or through in-market resellers. This AI-based behavioral intelligence product can supercharge your ad experiences! See how we do it, here: https://bit.ly/495434A #NumberEight #IDLess #BehavioralIntelligence #ROI #AppPublisher

Last click attribution does not provide an accurate view of media channel effectiveness. While this is not breaking news, it is still an everyday reality in the app ecosystem.. It's important to consider alternative attribution models to get a better view of your media investments. #marketing #digitalmarketing #attribution #MMP

📢 NEXT WEEK: Discover the undeniable impact of rewarded ads! 💰💪 🔸In a recent Fluent, Inc, survey, we found that 65% of rewarded users complete in-app purchases, making them 48% more likely to spend money in-game than non-rewarded users. 🔸 🏁Ready to tap into this audience and boost your acquisition strategies? Join our webinar next week with industry experts Maor Sadra, CEO of INCRMNTAL, and Adam Jaffe, CEO of Mega Studio, led by Fluent, Inc's Sr. Director of Mobile Revenue, Willis Nelson. Don't miss out on valuable insights! Register now and unlock the potential of rewarded ads in driving revenue and user engagement. See you there! https://bit.ly/3UfgMMD #webinar #rewardedads #marketinginsights