Scrambly

If you will be in Tel Aviv next week, you have the opportunity to meet our Senior Business Development Manager, Moshe Even-Israel, at The Future of Gaming Conference on December 23rd. Moshe will be available to discuss the impact of rewarded user acquisition on the mobile gaming industry and potential collaborations🤝

Playable ads are an intriguing type of digital advertising, offering interactive experiences that engage audiences in unique ways. They not only demonstrate products vividly but also drive impressive engagement, conversions, and brand recognition. As technology evolves, playable ads are poised to reshape the digital advertising landscape, providing novel opportunities for meaningful user connections. In this post, we delve into Best Practices & Future Trends of Playable Ads, exploring how they're set to revolutionize audience interaction. Definitely worth exploring! 🚀

Playable ads are revolutionizing digital advertising with their interactive, engaging, and highly effective approach. Ready to see the numbers that prove their impact? Drop a reaction if this topic sparks your interest! Stay tuned for our next post, where we’ll explore best practices and future trends in playable ads. 🚀

Creative fatigue is real, but your inspiration doesn’t have to be! 🚀 While user acquisition managers and marketers are always busy crafting new creatives for campaigns, staying inspired can be the real challenge. Instead of relying solely on traditional advice like “follow industry leaders,” why not explore innovative methods for sparking creativity? Let’s talk about fresh approaches to keep your campaigns visually engaging and impactful ⬇️

December kicks off with exciting news — we've released a new Case Study in collaboration with Innplay Labs! We're thrilled to be involved in promoting "Animals and Coins," one of the studio’s most popular games, and helping it gain even more fans. A big thank you to Innplay and Playtika for their trust in us! To discover the strategies we employed to exceed the KPIs, check out the full case study👇

Newzoo recently published the study "How consumers engaged with games in 2024," focusing primarily on the console and PC markets, but also including some compelling insights into mobile gaming. We found the findings too interesting not to share! 🎮 🌍Conducted on a global scale, this study surveyed over 73,000 consumers, revealing that 85% engage with games in some form, and 80% actively play them. Notably, over a third of consumers engage with gaming through other avenues such as discussions, podcasts, conventions, and esports fandom, highlighting gaming's profound cultural impact. Today, connecting with players involves more than just providing a game; it's about engaging with them on multiple fronts.🕹️

Times are changing, and Generation Z has become a significant force in the global economy. Curious about how they interact with mobile games and apps? Dive into the latest research by ZBD, which explores the unique gaming habits, investment patterns, and responses to in-game advertising of Gen Z gamers. Marketers aiming to connect with this dynamic and influential demographic will find this report useful. 🚀 Check it out!

In the competitive world of app stores, positive reviews are more than just feedback — they’re a vital currency for growth. 📈 They build trust, boost visibility, and influence downloads. But earning glowing reviews requires more than just a great product; it calls for thoughtful strategy and authentic engagement. Here’s how to make collecting reviews a seamless part of your app’s success story. 👇

If you’re an advertiser, the monthly accounting profit you calculate may not show the complete picture. When you invest in campaigns, accounting rules require you to report the full cost in the month it’s incurred, even though the benefits from that spending will come over time. On the one hand, you must follow the standard rules; on the other, you may create internal reports to track the 'real' profitability — even though predicting the exact future revenue these campaigns will generate is often challenging. But it’s important to acknowledge that the true profitability of your investments may be greater than what appears in the initial reports. Graziano Stefanelli, our finance expert, will help you understand this tricky business.

The Dark Side of Rewarded User Acquisition While rewarded user acquisition (UA) offers a powerful avenue for app growth, it’s not without its challenges. As the $270 billion mobile ad industry evolves, understanding the risks associated with rewarded UA becomes crucial for marketers aiming for genuine user engagement and sustainable ROI. Key issues include audience quality, fraud protection, data segmentation, and publisher network standards. Effective partnerships can mitigate these risks. Companies like Scrambly are leading by example, offering targeted engagement and fintech-level KYC to enhance user quality and retention. Explore how your campaign can benefit from well-structured rewarded UA with the right partner. 👉 https://lnkd.in/dXMHaPf9 #UserAcquisition #MobileMarketing #AdTech