Peter Phillips’ Post

What happens when you combine Retail Media & CTV? 📺🛍️ Retail Media puts your brand right at the point of purchase, and Connected TV lets you reach viewers with ultra-targeted ads while they watch their favorite shows! Check out how this powerful combo is transforming retail advertising: https://okt.to/icowyf

US retail media ad spend on Connected TV will skyrocket in 2024, with a staggering 335.5% year-over-year increase, to reach $3.64 billion, according to eMarketer. 📈📺 Curious about how to make the most of this trend? Annie Vines shares a few key considerations for retailers to keep in mind when planning their next CTV campaign. Hear more on this topic in the full interview with Beet.TV below. https://hubs.li/Q02Jnf7s0

Here’s a short clip on the opportunity and challenges of Retail Media Networks in CTV.

What does the Primacy Bias have to do with CTV? 🤷♀️ Check out Ed Wale's section on the power of the Smart TV Home Screen in VideoWeek's CTV Guide to understand how advertisers are utilizing the Home Screen to stand out and capture viewers attention while they are in discovery mode. ✨👀 👉 Check out the guide or reach out to the LG Ads team for more information: https://hubs.ly/Q02R242H0 #VideoWeekCTVGuide #Homescreen #advertising

On World Television Day, we reflect on the immense role television has played in shaping global advertising. As a powerful medium, TV has adapted to technological advancements, evolving from simple commercials to interactive experiences that integrate seamlessly with the digital world. Features like QR codes are now transforming how viewers engage with ads, allowing them to shop directly from the screen. This shift is not just about convenience; it represents a broader convergence of entertainment and commerce. Let us explore how TV advertising has evolved over the years and continues to adapt to the changing landscape of consumer engagement. https://lnkd.in/gqqhZ3Xg

TV advertisements offer unparalleled reach and engagement, capturing the attention of diverse audiences. With the power to visually and emotionally connect with viewers, TV ads effectively build brand awareness and drive consumer action. Learn more about our success with TV advertising here https://loom.ly/1yjKCCk #digitalmarketingagency #tvadvertising #tvads #videoads #videoadvertising #tvmedium

For advertisers, connected TV has become an essential performance marketing channel. However, have you ever questioned which CTV verticals are the highest performing? We did, and the outcomes are now being shared. In this webcast Ad Age and Elisa Hawkins, President of Mid-Market at MNTN, award the best-performing verticals on CTV. Register today! #ad https://ow.ly/XQ9Y50R2mYe

From a more simplified buying experience for advertisers to better viewer experiences for consumers, leaders at Comcast Advertising make six predictions about multiscreen TV's ongoing evolution. - Via Ad Age #EffectvEmp https://bit.ly/3VyqQ4O

📺Wherever viewers are – on linear TV, CTV, mobile, or another channel – media owners need to be able to measure brand and performance impacts. Hear from Paramount Advertising’s Jennifer Strapp about why she champions cross-platform measurement to deliver value to viewers and advertisers. 🤝 Understanding how platforms are working together to create powerful synergies is a competitive advantage in today’s fragmented media landscape. Why? It helps: 👉 Optimize media spend for greater ROI 👉 Demonstrate the value of your media investments 👉 Get to know where your audience is most engaged Looking for more expert insights from Jennifer? Watch our webinar: https://hubs.li/Q02G_8t_0

The advertising world is all about reaching the right audience to achieve specific goals—sales, subscriptions, downloads, or brand awareness, just to name a few. In other words, it's about getting the right number of eyeballs on your content. 👀 Imagine you have your media buying budget and strategy set to hit all your targets. You launch your campaign, and after a few weeks, your insights and measurement teams deliver a report with various KPIs across all channels. But there’s a catch—there are no insights for key channels like search, social media, and e-commerce. 🤔 leaving the majority of your media plan unmeasured. What would you do next? 🤷♂️ Share your thoughts in the comments! 💬 PS: Paramount tackled this by adopting a holistic approach, optimizing their strategies for maximum campaign impact. 🚀💡 #Advertising #MarketingStrategy #MediaBuying #CampaignSuccess #Paramount #Insights #Optimization