What happens when you combine Retail Media & CTV? 📺🛍️ Retail Media puts your brand right at the point of purchase, and Connected TV lets you reach viewers with ultra-targeted ads while they watch their favorite shows! Check out how this powerful combo is transforming retail advertising: https://okt.to/icowyf
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US retail media ad spend on Connected TV will skyrocket in 2024, with a staggering 335.5% year-over-year increase, to reach $3.64 billion, according to eMarketer. 📈📺 Curious about how to make the most of this trend? Annie Vines shares a few key considerations for retailers to keep in mind when planning their next CTV campaign. Hear more on this topic in the full interview with Beet.TV below. https://hubs.li/Q02Jnf7s0
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One of the highlights of our week was our panel at the Cynopsis BIG TV Summit. Our business strategy expert, Bill Chambers, and other industry experts shared insight on Effective Buying Strategies for Navigating a Fragmented CTV Ecosystem. Want to know more about how CTV advertising could work for your business? Reach out today!
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On World Television Day, we reflect on the immense role television has played in shaping global advertising. As a powerful medium, TV has adapted to technological advancements, evolving from simple commercials to interactive experiences that integrate seamlessly with the digital world. Features like QR codes are now transforming how viewers engage with ads, allowing them to shop directly from the screen. This shift is not just about convenience; it represents a broader convergence of entertainment and commerce. Let us explore how TV advertising has evolved over the years and continues to adapt to the changing landscape of consumer engagement. https://lnkd.in/gqqhZ3Xg
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📺Wherever viewers are – on linear TV, CTV, mobile, or another channel – media owners need to be able to measure brand and performance impacts. Hear from Paramount Advertising’s Jennifer Strapp about why she champions cross-platform measurement to deliver value to viewers and advertisers. 🤝 Understanding how platforms are working together to create powerful synergies is a competitive advantage in today’s fragmented media landscape. Why? It helps: 👉 Optimize media spend for greater ROI 👉 Demonstrate the value of your media investments 👉 Get to know where your audience is most engaged Looking for more expert insights from Jennifer? Watch our webinar: https://hubs.li/Q02G_8t_0
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Helping brands, agencies and publisher 🏆 | Ad Measurement AE ⚡ | Storyteller 🗯 | Sales AI Geek 🤖🧠🦾👨🏻💻 |
The advertising world is all about reaching the right audience to achieve specific goals—sales, subscriptions, downloads, or brand awareness, just to name a few. In other words, it's about getting the right number of eyeballs on your content. 👀 Imagine you have your media buying budget and strategy set to hit all your targets. You launch your campaign, and after a few weeks, your insights and measurement teams deliver a report with various KPIs across all channels. But there’s a catch—there are no insights for key channels like search, social media, and e-commerce. 🤔 leaving the majority of your media plan unmeasured. What would you do next? 🤷♂️ Share your thoughts in the comments! 💬 PS: Paramount tackled this by adopting a holistic approach, optimizing their strategies for maximum campaign impact. 🚀💡 #Advertising #MarketingStrategy #MediaBuying #CampaignSuccess #Paramount #Insights #Optimization
📺Wherever viewers are – on linear TV, CTV, mobile, or another channel – media owners need to be able to measure brand and performance impacts. Hear from Paramount Advertising’s Jennifer Strapp about why she champions cross-platform measurement to deliver value to viewers and advertisers. 🤝 Understanding how platforms are working together to create powerful synergies is a competitive advantage in today’s fragmented media landscape. Why? It helps: 👉 Optimize media spend for greater ROI 👉 Demonstrate the value of your media investments 👉 Get to know where your audience is most engaged Looking for more expert insights from Jennifer? Watch our webinar: https://hubs.li/Q02G_8t_0
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"Content is king and distribution is queen, but the true power lies with the consumer—the ultimate judge of what to watch." Our John Vilade offers insights from our 2024 #CTV #advertiser study, exploring what’s catching advertisers' eyes in CTV, the shift towards total TV buying, the surge in #political ads, and more in this Cynopsis Special Report. Take a read: https://lnkd.in/eGGq_kae
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The best Ad-tech deity in the game. Thanks for having me AdTechGod (™)
🎙 Episode 54 of the AdTechGod(™) Pod AdTechGod (™) interviews Tyler Fitch the SVP, Partnerships at AdRise, Inc Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic. Tyler also emphasizes the importance of proving ROI for TV advertising. With the digital evolution of TV, advertisers can now assess ROI based on outcomes from TV exposure. This shift could lead to a tipping point of positive ROI and increased budget allocations for TV advertising.
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Looking to expand your knowledge of the latest #CTV trends? 📺 We’ve got you covered, our monthly roundup of the newest posts about connected TV featured in our blog, The Contextual Journal, is here. Discover insightful articles discussing a range of relevant topics in the CTV landscape, including: 🤔 Why marketers should explore CTV & FAST 🔒 How to achieve brand safety in CTV 🤝 Tips for advertisers on how to choose their CTV partner 📚 Get reading: https://hubs.li/Q01DDw6X0 #ContextualAdvertising #GoContextual #ConnectedTV
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TV advertisements offer unparalleled reach and engagement, capturing the attention of diverse audiences. With the power to visually and emotionally connect with viewers, TV ads effectively build brand awareness and drive consumer action. Learn more about our success with TV advertising here https://loom.ly/1yjKCCk #digitalmarketingagency #tvadvertising #tvads #videoads #videoadvertising #tvmedium
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