As media consumption fragments across platforms, one truth stands out: the consumer is in control. #Streaming has revolutionized how we engage with content, offering unmatched convenience, choice, and control. Our president, Daniel Spinosa, shares four key priorities advertisers should focus on to maximize #CTV's effectiveness and drive results in 2025, via Ad Age. https://lnkd.in/eqYazPgf
PREMION
Advertising Services
New York, NY 6,380 followers
2020 Cynopsis Ad Tech Award Winner: Outstanding Local Advertising Solution •••••• TAG Certified Against Ad Fraud
About us
Premion is an industry-leading CTV/OTT ad platform for regional & local advertisers. With directly-sourced inventory from 125+ premium publishers, Premion delivers transparency & brand safety, & makes it easy for advertisers to reach engaged audiences.
- Website
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http://premion.com/
External link for PREMION
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- OTT, Over the Top, OTT Advertising, Connected TV Advertising, Video Advertising, Brand Safety, Streaming, CTV, and Advertising
Locations
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Primary
Get directions
485 Lexington Avenue
27th Floor
New York, NY 10017, US
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Get directions
521 Fifth Avenue
New York, New York 10175, US
Employees at PREMION
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Heather Tatarsky
Director of Product Marketing at PREMION
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Kacie Keenan
Senior Account Manager at PREMION | Expert in White-Glove Account Management & Client Success
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Manish Gupta
Data Products & Analytics Engineering Executive ► Delivering Modern, Secure Solutions for Media Advertising Businesses ► 20+ Years of Expertise at…
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Lindsay Aiello
Director, Sales Training & Enablement @ PREMION | MBA, Omni-Channel Marketing, New Business Development
Updates
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Advertisers are prioritizing #CTV more than ever. In 2024, 74% of those increasing their CTV/OTT ad spend are reallocating budgets from digital, social media, or linear TV. Meanwhile, 26% are tapping into new budgets to drive this growth. Curious about the full picture? Download the complete 2024 CTV/OTT Advertiser Survey here: https://lnkd.in/eZRkGYFH
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“Make that inventory accessible to SMBs. They need to make it simple in order to execute their campaigns," says our Peter Jones from #TVOTNYC as reported by TVNewsCheck. #CTV #advertising https://lnkd.in/eKrjhaYA
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Highlights from our Jason Jones at the Brand Innovators Marketing Innovation leading a discussion on Gen Z marketing trends #BISummit
Connecting with Gen Z is all about brand authenticity and leveraging digital innovation, according to Dan Dupont, who shared his insights during our Marketing Innovation #BISummit hosted by Four Seasons Hotels and Resorts in Las Vegas during Race Week! Alongside moderator PREMION's Jason Jones, Dan explored how brands can build trust by staying true to their core values while engaging with Gen Z on the platforms they love. The conversation highlighted the importance of embracing technology and transparency to create meaningful connections with this next-generation consumer. 📢 Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingInnovation #FourSeasons #RaceWeek #LasVegas #LVCommunity #Brand #BrandMarketing #F1 #Formula1 #F1Racing #F1Vegas #Day1 #PREMION #GenZ #BrandAuthenticity #DigitalInnovation #ConnectingwithGenZ #GenZConsumer
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Outtakes from Brand Innovators Marketing Innovation Summit with our Jason Jones moderating a discussion on sports marketing #BISummit
Sports and entertainment are key pillars in building consumer loyalty in hospitality, and brands are continuously evolving their strategies to drive affinity through these experiences. At our Marketing Innovation #BISummit hosted by Four Seasons Hotels and Resorts in Las Vegas during Race Week, we tapped into the expertise of Ronn Nicolli, Chief Marketing Officer of Resorts World Las Vegas, and Kate (Vuturo) Wik, Chief Marketing Officer of Las Vegas Convention and Visitors Authority - LVCVA! Moderated by PREMION's Jason Jones, this session unpacked how entertainment partnerships, large-scale events, and sports are transforming brand experiences, creating stronger connections, and fostering loyalty in a competitive landscape. 📢SUBSCRIBE to our Brand Innovators On Stage YouTube Channel! Stay up to date on all the best stage content!: https://lnkd.in/ev-8_iMX #Marketing #Innovation #MarketingInnovation #FourSeasons #RaceWeek #LasVegas #LVCommunity #Brand #BrandMarketing #F1 #Formula1 #F1Racing #F1Vegas #Day1 #PREMION #ResortsWorld #LVVCA #HospitalityBrands #ConsumerAffinity #Loyalty #ConsumerLoyalty #BrandAffinity #Sports #Entertainment
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2024 has been a banner year for #CTV advertising, marked by increased ad spend and growing optimism. During a recent VAB webinar, our Lindsay Aiello shared practical strategies to help advertisers unlock the full potential of their CTV investments—today and for the future. Dive into the takeaways from our Annmarie Gatti via MediaPost: https://lnkd.in/eQAHAKMU
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Countdown to TVOT NYC 2024! Our Peter Jones will share his perspective on the state of #CTV and what to expect in the year ahead on the 'Local CTV in 2025: The Roadmap to Revenue Growth' panel this Thursday, November 21 at 10:20 a.m. #streaming #advertising #TVOTNYC Register here: https://lnkd.in/eR8V75KJ
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Heading to Brand Innovators Marketing Innovation Summit @ Las Vegas Race Week? Our Jason Jones will be leading a discussion with Monster Energy's Dan Dupont on connecting with #GenZ through brand authenticity and digital innovation this Thursday November 21 @ 11:45 am. Register here: https://lnkd.in/gNsYW8Ub
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Save the date! BIA Advisory Services projects that local #CTV ad spending will hit $3 billion by 2025—nearly triple what it was in 2020. Join our own Peter Jones at TVOT NYC 2024 as he discusses "Local CTV in 2025: The Roadmap to Revenue Growth" on Thursday, November 21 at 10:20 a.m. #TVOTNYC Register here: https://lnkd.in/eR8V75KJ
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#CTV offers brands powerful benefits—from business outcomes to expansive reach — and our recent study highlights advertisers' top priorities. Working with a trusted provider with extensive direct connections to premium inventory can streamline media buying and provide the necessary reach and scale that advertisers need. https://lnkd.in/eww6Bnbv
CTV, OTT Offer Many Positives, But Transparency, Frequency Issues Remain
mediapost.com