Peter Phillips’ Post

By now, we all know that #CyberFive 🎁 set records this year with over $41.1 billion in online sales 💻. While that was a +8.2% increase over 2023 📈, for us, the bigger story is how the shopping sleigh ride impacted ad spend, according to exclusive Skai data. 🎄 For retail media, the five days jingled with mostly double-digit YoY increases on average: 📊 Spending Volume: +20% 👁️ Impressions: +13% 🖱️ Clicks: +10% 💵 CPC: +10% 🔄 Conversions: +8% ✨ For social media, Cyber 5 delivered the Holly Jolly with significant paid social investment compared to the daily average for the month: 📊 Spending Volume: +67% 👁️ Impressions: +14% 🖱️ Clicks: +28% 📈 CTR: +12% 🎁 And here's how the gifts of ad spend and consumer engagement were distributed among the biggest social platforms 🎉, compared to the month’s daily average: 🎥 TikTok: +96% spending +52% impressions +53% clicks 📱 Meta: +66% spending +2% impressions +22% clicks Get more details on Cyber Five advertising trends, performance, and key takeaways: https://lnkd.in/efxi8GBm 🥂 Cheers to all the brands, retailers, and publishers who decked the halls 🎊 across channels!

By now, we all know that #CyberFive set records this year with over $41.1 billion in online sales 💻. While that was a +8.2% increase over 2023 📈, for us, the bigger story is how the shopping sleigh ride impacted ad spend, according to exclusive Skai data. 🎄 For retail media, the five days jingled with mostly double-digit YoY increases on average: 📊 Spending Volume: +20% 👁️ Impressions: +13% 🖱️ Clicks: +10% 💵 CPC: +10% 🔄 Conversions: +8% ✨ For social media, Cyber 5 delivered the Holly Jolly with significant paid social investment compared to the daily average for the month: 📊 Spending Volume: +67% 👁️ Impressions: +14% 🖱️ Clicks: +28% 📈 CTR: +12% 🎁 And here's how the gifts of ad spend and consumer engagement were distributed among the biggest social platforms 🎉, compared to the month’s daily average: 🎥 TikTok: +96% spending +52% impressions +53% clicks 📱 Meta: +66% spending +2% impressions +22% clicks Get more details on Cyber Five advertising trends, performance, and key takeaways: https://okt.to/oRWTVz 🥂 Cheers to all the brands, retailers, and publishers who decked the halls 🎊 across channels!

Hot off the press! 🔥 By now, we all know that #CyberFive 🎁 set records this year with over $41.1 billion in online sales 💻. While that was a +8.2% increase over 2023 📈, for us, the bigger story is how the shopping sleigh ride impacted ad spend, according to exclusive Skai data. 🎄 For retail media, the five days jingled with mostly double-digit YoY increases on average: 📊 Spending Volume: +20% 👁️ Impressions: +13% 🖱️ Clicks: +10% 💵 CPC: +10% 🔄 Conversions: +8% ✨ For social media, Cyber 5 delivered the Holly Jolly with significant paid social investment compared to the daily average for the month: 📊 Spending Volume: +67% 👁️ Impressions: +14% 🖱️ Clicks: +28% 📈 CTR: +12% 🎁 And here's how the gifts of ad spend and consumer engagement were distributed among the biggest social platforms 🎉, compared to the month’s daily average: 🎥 TikTok: +96% spending +52% impressions +53% clicks 📱 Meta: +66% spending +2% impressions +22% clicks Get more details on Cyber Five advertising trends, performance, and key takeaways: https://okt.to/J1wOYf 🥂 Cheers to all the brands, retailers, and publishers who decked the halls 🎊 across channels!

🔥🔥 HOT OFF THE PRESS 🔥🔥 - #CyberFive 🎁 $41.1B record online sales 💻! 8.2% increase over 2023 -- but there's a bigger story, per exclusive Skai data: 🎄 For retail media, the five days jingled with mostly double-digit YoY increases on average: 📊 Spending Volume: +20% 👁️ Impressions: +13% 🖱️ Clicks: +10% 💵 CPC: +10% 🔄 Conversions: +8% ✨ For social media, Cyber 5 delivered the Holly Jolly with significant paid social investment compared to the daily average for the month: 📊 Spending Volume: +67% 👁️ Impressions: +14% 🖱️ Clicks: +28% 📈 CTR: +12% 🎁 And here's how the gifts of ad spend and consumer engagement were distributed among the biggest social platforms 🎉, compared to the month’s daily average: 🎥 TikTok: +96% spending +52% impressions +53% clicks 📱 Meta: +66% spending +2% impressions +22% clicks Get more details on Cyber Five advertising trends, performance, and key takeaways: https://okt.to/zOCriU 🥂 Cheers to all the brands, retailers, and publishers who decked the halls 🎊 across channels!

As third-party cookies slowly phase out, marketers must examine the ripple effects. From emergent strategies around IP addresses to the surge of retail media and the impact on media mix modeling, there's much to digest in the shifting digital marketing landscape. This EMARKETER article analyzes the trends, debunks the myths, and maps out the future of digital advertising. #Leavened #cookiedeprecation #adtech #dataprivacy #mediamixmodeling

Turns out, the (third-party) 🍪 didn’t crumble. Now that Google has canceled its plans for cookie deprecation, should you rethink your #1P data strategy? Not if you want to keep pace with today’s increasingly omni-channel advertising landscape. Consider the following: 👉 Retail media networks span a range of cookie-free channels, including in-store kiosks and digital signs. 👉 You still need to authenticate individual identities across a range of customer touch points, including in-store transactions. 👉 There are plenty of other cookieless browsers – and 40% of Chrome users have already opted out. Learn more about why identity resolution and enriched first-party data are still paramount to a successful targeting and personalization strategy when you read Neil Murphy's latest article. https://lnkd.in/gM4Xk976

🚨 Attention Marketers: The Cookie Crumbles in 2024! 🍪 Google has confirmed that third-party cookies will be phased out in Chrome by Q3 2024. This seismic shift will reshape digital advertising as we know it. Here's what you need to know: 📅 Timeline: 1% of Chrome users will lose third-party cookie support starting Q1 2024, ramping up to 100% by Q3 2024. 💰 Impact on CAC: Expect your Customer Acquisition Costs to rise as targeting precision decreases. Some estimates suggest a 10-25% increase in CAC across industries. 🔍 What's changing: • Less granular user tracking • Reduced retargeting capabilities • Challenges in cross-site user identification 🚀 How to prepare: 1. Invest in first-party data strategies 2. Explore contextual advertising 3. Leverage Google's Privacy Sandbox alternatives 4. Diversify your marketing channels The post-cookie era is coming. Is your marketing strategy ready? #DigitalMarketing #AdTech #Privacy #CustomerAcquisition

How will the upcoming demise of third-party cookies impact advertisers' ability to measure campaign success? This Digiday article explores this challenge and the potential solutions marketers are exploring. Read at the link below. #Leavened #cookiedeprecation #digitaladvertising #measurement

Ah, the saga continues! Just when we were all eagerly anticipating bidding farewell to those third-party cookies. Google comes in with another postponement. Google is playing a never-ending game of hide and seek with marketers. ;) #DigitalMarketing #CookieDeprecation #Remarketing #Retargeting #Advertising #DigitalAds #PaidAdvertising #CookielessMarketing #ThirdPartyData

Explore the shifting terrain of online privacy regulations, including Facebook's Conversions API, and learn how Segment streamlines the integration and transmission of first-party data, enabling efficient retargeting strategies. https://lnkd.in/g6nECNZw