Segment

Our NEW report on The State of Customer Data Architecture is here! 🎯 Download it now → https://bit.ly/4f5FuYz The debate between CDPs and Data Warehouses is outdated—this report shows that they complement each other perfectly. Companies that integrate CDPs with their data warehouses are unlocking real-time personalization, improving operational efficiency, and gaining a competitive edge. What’s inside: 💡 Insights from 495 industry leaders on the future of customer data 📈 How companies are combining CDPs and Warehouses to drive smarter decisions and seamless customer experiences 🔮 Emerging trends in AI, predictive marketing, and more With the rising importance of the CDP-warehouse connection, this report shows how integrating real-time events with non-streaming data (like transactional records or support logs) can make insights instantly actionable across your tech stack.

Proud to be named a Leader in the IDC MarketScape for Worldwide Customer Data Platforms focused on B2C Users! 🎉 See why we were named a Leader → https://bit.ly/4fYwiWZ

This week, we're at AWS re:Invent and announced that Segment's Linked Audiences Beta is now available to Amazon Redshift customers! Learn more about this recent 🚀 ship here: https://bit.ly/49k5YnL

Were you able to catch the session with IBM at CDP Week? 👀 Well don’t worry we are running it live here. In this fireside chat, you’ll hear from Juan Leon, Lead Architect at IBM, on how Segment CDP became central to IBM's data infrastructure. From context-rich customer communications to frictionless product-led journeys, learn how IBM's flexible architecture empowers its teams to innovate faster and improve conversions. 📈

See what the hype's about: https://bit.ly/4eDW7ds

From Communications to Connections: Personalization in the AI age Did you catch the keynote session with Fidelity at CDP Week? 👀 If not, don't worry—we're running it live here! First up, Thomas Wyatt, President of Segment, will share Twilio’s vision for the future of customer engagement, powered by the fusion of communications, AI, and contextual data. Then, Thomas will sit down with Bala Krishnan, Senior Vice President of Marketing Technology at Fidelity, to explore how companies are leveraging customer profiles to drive personalization in the age of AI.

Join our webinar with AWS on November 19th to explore the Segment + Redshift integration, from basics to advanced features. See how top companies use it to deliver scalable, personalized experiences, plus get a preview of our new Linked Audiences feature. Register now: https://bit.ly/3YUxEM9

Join us November 13th for a webinar with Jim Jackson, Executive VP and CMO of Hewlett Packard Enterprise, as we dive into HPE's strategies for building resilient data infrastructures, advancing ethical and impactful AI, and shaping the future of digital customer engagement. Register 👉 https://bit.ly/3CgSJrD

It's DAY 2 of CDP Week! Tune in for sessions on scaling context-rich customer engagement with IBM, the latest insights on customer data architecture, and expert tips on activating data from your warehouse. Save your seat → https://bit.ly/3BBGNjE

It's DAY 1 of CDP Week! Join us for insightful discussions on AI-driven personalization, privacy-first advertising, and driving campaign efficiency with trusted data. Save your seat → https://bit.ly/4eSWdOV