Jarrad Walter

Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

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Please find the first in a series of articles I am authoring for the team at CMSWire Thank you to Dom Nicastro for this opportunity and thank you very much to Courtney Black for making this article flow so well. The gist -- Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. Building a Trust-First Brand: Transparency and Consent in Marketing https://lnkd.in/ep5AV5ih

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CMOs are adapting to a new normal filled with challenges and opportunities. Discover key findings and actionable strategies from our report on the future of #CX in this Merkle blog: https://bit.ly/3ZwkCop

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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Are you running search campaigns across the globe? #GenAI can help with optimization and localization. Learn more in this blog post from Merkle: https://bit.ly/3Y1YYXl

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Did you know that account-based marketing (ABM) can lead to a 171% lift in annual contract value? Read Merkle's guide to achieve #ABM success & drive real business results: https://bit.ly/465z5cN

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Comparing MMM to MTA is like comparing apples to oranges. These approaches are complementary and together they present a comprehensive view of the factors that drive sales. This piece goes into detail about why it's critical to not rely on a single model when it comes to measurement. Unified measurement is the future and these are just a few of the benefits: • Campaigns become more efficient • Customer journeys are more targeted • Long-term marketing goals are achieved #MMA #Marketing #MarketingMix #MTA #PerformanceMeasurement

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Finding the right customers for your brand and ultimately converting them to buyers at the most efficient costs possible is the holy grail for marketing teams. In case you missed it live last week, catch this on demand webinar where I share how Gregory Welteroth Advertising leverages Alteryx to refine customer targeting and optimize marketing ROI. Plus, gain insight into how we used automated analytics to save DECADES worth of labor. Don't delay, watch now! https://lnkd.in/e6C7sbmX #Alteryx #Marketing #AnalyticsAutomation

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Why is loyalty marketing so vital? Check out this blog on loyalty marketing by Salesforce’s Matthew Schnelker and Merkle’s David Adler to keep your customers coming back for more: https://bit.ly/4iwsAWo

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Are you running search campaigns across the globe? #GenAI can help with optimization and localization. Learn more in this blog post from Merkle: https://bit.ly/4f34tfs

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So exciting to see that StackAdapt has been recognized as a One to Watch in the Programmatic Solutions category of Snowflake's 2025 Modern Marketing Data Stack!  Check out the report to explore how marketers can harness the power of first-party data in Snowflake, and how we enable joint customers to build leading advertising solutions on Snowflake’s AI Data Cloud: https://lnkd.in/gqUfhbB4

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AI is transforming B2B commerce. Neural Hybrid Search is proof—automating catalog and stock discrepancies for more relevant search results and less manual intervention. It’s smarter, faster, and better for everyone involved. ➡️ https://okt.to/unHX37

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/dkJbZUch

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How can organizations get started with building an #AI strategy? Merkle's Courtney Trudeau breaks down the fundamentals in this article for The Drum: https://bit.ly/4cV9gPo

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According to Lotame's The State of Data Collaboration: A Global Perspective report, 98% of marketers are struggling to fully harness their data. So, what's the path forward? Data collaboration platforms could be the solution that can help marketers integrate data, break down silos, and unlock new use cases. #Martech #DataCollaboration #FutureOfMarketing

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Do data standards strategies equate to increased ROI? It seems most marketers (a whopping 86%) believe employing data standards is critical to outpacing competitors these days, and why wouldn’t it? Ensuring data accuracy and privacy, creating stronger ROI measurables, aligning analytics with business objectives, consistently interpreting cross-department data to eliminate silos . . . it’s all good, right? The trouble is, most leaders have no confidence in their own practices. Little wonder. The sheer volume of available data coupled with the input of tech like generative AI can create a complex and confusing mess that’s harder to make sense of than the rules to cricket.  One way to cut through the complexity is to develop a cricket…no, I mean a corporate playbook to guide all areas of the organization to a consistent handling of incoming data. The handbook should include: ·     Identifying your business objectives ·     Mapping your processes to select and collect targeted data ·     Defining the things you want to measure as KPIs and why ·     Implementing the tools and tech you’ll use to digest and distribute the information ·     Selecting the people who will champion your data standards practice ·     Maintaining a flexible infrastructure that allows you to shift when tech and data change If you have internal alignment on your playbook, confidence will follow, along with improved ROI. And if it doesn’t? Well, that’s why you remain flexible and ready to quickly adapt to create success. Anyway, that’s what I think. What are your thoughts? How important are data standards strategies? How do approach them? https://lnkd.in/gMGv5qGE

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With a future-ready platform optimized for speed and ease-of-use, customers can deliver better business outcomes and more personalized customer experiences. Hear from LiveRamp's CPO Kimberly Bloomston how your business can drive value and growth from the next generation of the /LiveRamp Data Collaboration Platform. Watch the full #RampUp session: https://lnkd.in/d7KUWrhG

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The State of Site Selection report is an absolute gold mine for anyone in #economicdevelopment. Not surprisingly, the availability of workforce is cited as the top factor impacting the site selection industry in 2024, underscoring the importance of proactive #talentattraction, retention and development efforts. But there were a few surprises this year. Check out this blog from Robyn Domber and read the full report for valuable data and Guild member takes to inform your econ dev and workforce strategies.

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