Jason Dyer

Jason Dyer

Dallas-Fort Worth Metroplex
4K followers 500+ connections

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About

I help frustrated CEOs regain their competitive advantage. With 25+ years of success at…

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Activity

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Experience

  • Chief Outsiders Graphic

    Chief Outsiders

    Dallas-Fort Worth Metroplex

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    Trophy Club, Texas, United States

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    Southlake, Texas, United States

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    Dallas/Fort Worth Area

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    Dallas–Fort Worth metroplex, Texas, United States

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    Dallas-Fort Worth Metroplex

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    Dallas–Fort Worth metroplex, Texas, United States

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    Houston, Texas, United States

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    Dallas–Fort Worth metroplex, Texas, United States

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    Dallas–Fort Worth metroplex, Texas, United States

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    Dallas-Fort Worth Metroplex

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    Dallas/Fort Worth Area

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    Dallas/Fort Worth Area

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    Pleasanton, CA

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    Dallas, TX

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    Addison, TX

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    Plano, TX

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    Dallas/Fort Worth Area

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    Miami/Fort Lauderdale Area

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    London, United Kingdom

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    Greater San Diego Area

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    Greater New York City Area

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    Greater Chicago Area

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    Dallas/Fort Worth Area

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    Lincoln, Nebraska Area

Education

  • Southern Methodist University Graphic

    Southern Methodist University

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    Activities and Societies: Sigma Chi Fraternity (Chapter President), Alpha Delta Sigma Honor Society, College of Journalism and Mass Communications Student Advisory Board, Daily Nebraskan Sports Reporter, New Student Enrollment Leader.

Licenses & Certifications

Projects

  • Nokia Astound kutiman Mashup

    Mashup by YouTube sensation kutiman of Nokia fans recordings of "Don't Fence Me In". Part of social media contest designed to spread the word that there is an alternative to Apple in North America in 2011. This campaign generated significant buzz, but was unfortunately abandoned before that word-of-mouth could be harvested. Earlier that year, the company officially navigated away from the Symbian OS and toward the Microsoft Windows mobile platform making any transition with the Symbian…

    Mashup by YouTube sensation kutiman of Nokia fans recordings of "Don't Fence Me In". Part of social media contest designed to spread the word that there is an alternative to Apple in North America in 2011. This campaign generated significant buzz, but was unfortunately abandoned before that word-of-mouth could be harvested. Earlier that year, the company officially navigated away from the Symbian OS and toward the Microsoft Windows mobile platform making any transition with the Symbian platform impossible.

    See project

  • Nokia Astound Social Mashup Alternative

    One of many alternative mashups of "Don't Fence Me In" that were created and shared during the Astound campaign. Again, great traction and I still believe this campaign was the come-back path for Nokia in North America. Unfortunately, Steven Elop's burning platform memo and the decision to move to making Window's phone irrevocably changed the direction of the business.

    Other creators
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  • Nokia N8 Smartphone

    First visible step in North American marketing team's effort to begin to reposition Nokia as more than a basic phone brand, but as a viable alternative to Apple. This is the first time the company began to use the song, "Don't Fence Me In" as a audio cue to consumers that there are more options in the marketplace for smartphones. The song would continue as a common creative element in future executions.

    Other creators
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  • Nokia 6255

    This is the ad that began the rebirth of CDMA at Nokia.

    Prior to this ad CDMA had become a bad word in much of the world and CDMA at Nokia was synonymous with "irrelevant." This ad was among my first efforts as the new Director of Marketing for CDMA at Nokia and it was the first step in our collective effort in San Diego to reposition CDMA in key markets like Brazil, China and the U.S. Although in Portuguese (thank you internet for saving this creative), the spot zooms-in on advanced…

    This is the ad that began the rebirth of CDMA at Nokia.

    Prior to this ad CDMA had become a bad word in much of the world and CDMA at Nokia was synonymous with "irrelevant." This ad was among my first efforts as the new Director of Marketing for CDMA at Nokia and it was the first step in our collective effort in San Diego to reposition CDMA in key markets like Brazil, China and the U.S. Although in Portuguese (thank you internet for saving this creative), the spot zooms-in on advanced features like industrial design, mp3 capability and camera quality and is reminiscent of the luxury car ads of the time. The association was intentional and the impact on our business was lasting.

    Other creators
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  • McDonald's Tween "Bug's Life" TVC

    Groundbreaking commercial for McDonald's "A Bug's Life" Happy Meal. This spot was the first of its kind to integrate live action actors with animated characters in a commercial. At the time, the practice was largely forbidden by the major network review boards, but we believed in the creative and through diligence (and no small amount of legal team support) we were able to air the ad on schedule.

    Other creators
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  • Nokia Astound TVC

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    A continuation of our efforts to reposition Nokia in North America from a maker of old, basic cell phones to full featured smartphone brand that can provide an alternative to Apple. This campaign and phone picks up where the N8 campaign earlier in the year left off.

    See project

Languages

  • Spanish

    Limited working proficiency

  • English

    Native or bilingual proficiency

Organizations

  • Folds of Honor

    North Texas Board of Directors

    - Present

    Since its inception in 2007, Folds of Honor has awarded over 52,000 scholarships totaling over $240 million to the spouses and children of America’s fallen and disabled service members. And now, in our biggest announcement yet, we are expanding the Folds of Honor mission to incorporate America’s first responders, including police, fire-fighters, EMTs and paramedics.

  • Sigma Chi Dallas and Fort Worth Alumni Association

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    - Present

    A fraternal organization to enhance the leadership abilities of men by refining their character through the framework of Friendship, Justice, and Learning.

  • Vistage

    Trusted Advisor

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    Committed to Helping Leadership Make Proactive, Smart Decisions. The Trusted Advisor Program is designed for leaders in professional services, such as law, marketing, and accounting, who want to take their services and skills to the next level and open up new opportunities. It provides the training to fine-tune one's leadership strengths, the support to bolster one's brand — and the exposure to help one gain new contacts to grow their business.

  • American Heart Association

    Marketing Advisory Board and Speaker's Bureau

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    Part of the advisory board that directed the creation and activation of the Caruth II campaign to shorten the time to lifesaving care, "Don't Die of Doubt." http://bit.ly/1CgiKMX

  • Untapped Festival Management Committee

    A. H. Belo Appointee

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  • International Advertising Association

    Board Member

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