Achinta Mitra’s Post

Your content strategy should clearly define how you're going to win using content to resonate with a specific ICP. Reminder folks... * A tactic is NOT a strategy. * A content format is NOT a strategy. * A content calendar is NOT a strategy. You'll get far greater content results if you focus like crazy on HOW YOU'LL WIN. ------------------------------------------- Let’s Destroy Mediocre Marketing! 👋 Follow me (Tom Shapiro) for more B2B marketing content like this! ♻️ Repost to spread the word. #b2bmarketing #b2bcontentmarketing #contentstrategy

How are you dealing with content production? #Contentmarketing is more important than ever. The main question for us B2B marketers is, how do we create content that converts? Our Director of Strategy, Ingrid Archer-van den Berg, dives into the trends & challenges seen in this space; and shares tips on how to craft content that brings in inbound leads. Her first tip? Start with strategy! It sounds simple, but only 40% have a documented content marketing strategy, according to CMI's Annual B2B Benchmark. Want to know all the other tips & revealing stats? Read the whole article here: https://lnkd.in/ejsDKVCK

The new year is just weeks away, and if you haven’t started planning your 2025 content, you’re behind. Catch up with our newly updated B2B content calendar, filled with important dates to help you get organized and start planning for timely marketing content. https://bit.ly/3hUQi0w #Content #Marketing #ContentMarketing #B2BMarketing

Content marketing matters! So learn how to do it right! Our new blog explains the key KPIs you should track for B2B growth. In this blog, you’ll find: 👉 Clear explanations of important B2B Content KPIs 👉 How these metrics can help your business 👉 Tips for using them effectively Check it out to learn how to improve your content marketing! 🔗 https://lnkd.in/d_BhKQFS #B2BMarketing #ContentMarketing #KPIs

Have you registered? Don’t miss out on our upcoming webinar: Proven Strategies to Unlock 3x ROI with B2B Content Marketing. Hosted by Kurt Hawks, Chief Digital and Revenue Officer at our parent company, BridgeTower Media, this free, 30-minute session is packed with insights that will elevate your content marketing strategy. As the leader of authoritative content in our region, we know the impact that quality, relevant content can have. This webinar is around the corner, and spots are limited — register today to secure your spot! https://lnkd.in/gy8PUksG #ContentMarketingWebinar #B2BContent #BusinessGrowth #ROI

Have you registered? Don’t miss out on our upcoming webinar: Proven Strategies to Unlock 3x ROI with B2B Content Marketing. Hosted by Kurt Hawks, Chief Digital and Revenue Officer at our parent company, BridgeTower Media, this free, 30-minute session is packed with insights that will elevate your content marketing strategy. As the leader of authoritative content in our region, we know the impact that quality, relevant content can have. This webinar is around the corner, and spots are limited — register today to secure your spot! https://lnkd.in/gy8PUksG #ContentMarketingWebinar #B2BContent #BusinessGrowth #ROI

Have you registered? Don’t miss out on our upcoming webinar: Proven Strategies to Unlock 3x ROI with B2B Content Marketing. Hosted by Kurt Hawks, Chief Digital and Revenue Officer at our parent company, BridgeTower Media, this free, 30-minute session is packed with insights that will elevate your content marketing strategy. As the leader of authoritative content in our region, we know the impact that quality, relevant content can have. This webinar is around the corner, and spots are limited — register today to secure your spot! https://lnkd.in/gy8PUksG #ContentMarketingWebinar #B2BContent #BusinessGrowth #ROI

In today's fast-paced B2B tech landscape, keeping your content strategy organized is key to staying ahead. A well-structured content calendar isn’t just a tool; it's your roadmap through the content creation jungle. In our latest blog, we break down how to build a content calendar that works for your team, share our favourite tools, and reveal insider tips to keep your marketing efforts on track—hitting all those critical deadlines with ease. Don't let the complexity of content planning hold you back. Let your calendar guide the way! Check out the blog here: https://lnkd.in/gfWGwD23 and learn how you can streamline your process today. #ContentCalendar #B2BMarketing #ContentStrategy #MarketingTools #DigitalMarketing #MarketingTips #TechMarketing #ContentCreation

Customers say *really* nice things about my content strategy services. Do you need help making sense of your B2B content marketing plans? See more feedback about my work — and what I bring to the table — at my new website: born-to-ship.com

We’re thrilled to unveil Part 1 of our highly anticipated eBook, “10 Rules to B2B Content Marketing”! As a B2B marketer, you understand the critical role content plays in driving business growth. This eBook is crafted specifically for leaders like you, offering strategic insights and actionable tactics to elevate your content marketing game. What’s inside Part 1?  🔹 Proven strategies to captivate your B2B audience 🔹 Techniques to maximize ROI and measure success 🔹 and more Don’t miss out on the first installment of this game-changing guide! Download Part 1 now and start transforming your content marketing approach today. 👉 Download Part 1 here: https://lnkd.in/dHCJTN6G Get ready to lead with content that delivers results. Your next big breakthrough starts here! #ContentMarketing #B2BMarketing #MarketingStrategy