Nik Hengel’s Post

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Vice President, Localytics at Novus Media LLC | Geospatial Analytics Expert | Marketing Tech Innovator | Let’s Work to Simplify the Complex

Even if cookies never die, they'll never be the most efficient and effective way to truly understand customers. "Invest more heavily in first-party data collection. Fine-tune your attribution models to optimize first-party data, focusing on identity resolution as the key to creating a consistent and enhanced customer experience across touchpoints." What do you think?

How to measure marketing’s value in the inevitable cookieless future | MarTech

How to measure marketing’s value in the inevitable cookieless future | MarTech

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