Emma Nicoletti’s Post

Effectively using second- and third-party data is key to achieving more profitable marketing. In our recent webinar with Bruce Biegel at Winterberry Group, our Emma Nicoletti and Dennis Smith dove into the practical ways that data collaboration can help marketers drive measurable results. View the recording here: https://hubs.la/Q02DYLmY0 #DataCollaboration #EnhancementData #SecondPartyData #ThirdPartyData

Keep your competitive edge with parcel data from First American Data & Analytics. In this use case, learn how you can identify where all your competitors are located so you can move into new markets. Discover how our spatial data experts identify common pain points and how we deliver the most efficient and reliable data solutions for this industry: https://hubs.ly/Q02WGmy70 #SpatialData #ParcelBoundaries #PropertyData #RealEstateData #ESRI

In today’s data-driven world, leveraging the right data is crucial for making informed business decisions. At Whitelist Data, we understand the importance of compliance and efficiency in your marketing strategies. By utilizing Whitelist Data, you can transform compliance challenges into opportunities for growth. How do you currently use data to inform your business decisions? Website Link: https://whitelistdata.com/ #DataDriven #BusinessDecisions #WhitelistData #MarketingEfficiency #ClientRetention #Compliance #DataSuppression

https://lnkd.in/ecF7XAUa Patrick Aronson, Chief Marketing Officer and APAC Executive Vice President, Westcon-Comstor: Our research clearly shows that while partners see data as central to their transition to recurring revenue models, many are grappling with practical challenges around access to data and data utilisation. #commsdealer

Understand your business, and identify opportunities for growth with Partner Insights.

The current state of Customer Data Platforms (CDPs) and their future significance? A question of massive significance in today's tech landscape. Discover what our speakers had to say during the last webinar. Additionally, if you missed the last webinar, we are holding another on 28th March 2024. Register here in one click https://lnkd.in/dZH8KnG8 #webinars #webinar #martech #marketing #artificialintelligence

From Data to Decisions: Transforming Survey Results into Business Strategy 📊 The journey from raw data to actionable business insights is critical in today's competitive landscape. GrapeData stands at the forefront of this transformation, offering comprehensive analytics and reporting capabilities. Whether for market research, product development, customer insights, or competitor analysis, our data helps inform strategic decisions that drive business success. Explore how our survey results can be transformed into actionable strategies for your business 📈 https://lnkd.in/d647aaCG #GrapeData #DataDriven #BusinessStrategy #insights 🌎

We've know that first-party data will be crucial for marketers due to increased regulations and Google's ongoing deprecation of third-party cookies. However, many marketing leaders are still asking questions like, "Am I approaching this the right way?" or even, "How do I actually get started?" With this in mind, Vincent Yates, Jason Goth, and Kevin Erickson, three senior leaders at Credera, discuss the benefits of building a first-party data strategy, how to create value, and tips for building a successful first-party data strategy. #1pdatastrategy #1pdata #credera #marketing https://lnkd.in/d4yg9yps

The recent Incubeta report, "Predicting 2025 Investments For Marketing Profitability", outlined investing in first-party data is unavoidable. The reinstatement of third-party cookies isn't a free pass to avoid privacy centricity, it is just a time extension (for everyone) and a valuable opportunity that businesses should take advantage of to make sure their 1st party data strategy is rock solid. This means: 1. Build and expand your first-party data infrastructure. 2. Enrich the data that is already there. 3. Gain deeper and more personalised insights into what customers are thinking, doing and how they are engaging. The result: 1. Better informed decisions 2. Greater efficiency 3. Increased ROI Fasten your seatbelts ladies and gentlemen, we are in for quite a transformation in the next 12 months and it has already begun!! Let's GO! #DataIsKey #MeasureableResults #ROI #GetTheEdge #TheFutureOfMeasurement

In the world of making data-informed decisions, you need to be able to differentiate between second and third-party data. Second-party data, exchanged through partnerships, provides valuable insights into your ideal customer profile, fostering collaborative growth. Conversely, external third-party data offers a broader but often less accurate perspective. While both avenues offer opportunities for analysis, discerning between them is vital. How does your company harness the power of data effectively? #SecondPartyData #ThirdPartyData #DataSourcing