Comms Dealer’s Post

A new study by Westcon-Comstor uncovers that data is both a pivotal asset and a major obstacle for channel partners moving towards recurring revenue models. Patrick Aronson, CMO and APAC EVP at Westcon-Comstor, said: “Our research clearly shows that while partners see data as central to their transition to recurring revenue models, many are grappling with practical challenges around access to data and data utilisation." Read the full article on the IT Europa site: https://lnkd.in/ecRGNWsv #westcon #study #survey #channelpartners #data #xaas #revenuegrowth #channel

With the massive amounts of data generated by businesses today, #BigData solutions only form part of the story. To understand more, visit: https://lnkd.in/gM8Gm7EJ The data also has to be 'actionable' or 'insightful', meaning that it should reveal points of interest for the business such as patterns, key trends, and opportunities. #ActionableDataInsights refer to conclusions drawn from #ActionableData that can empower businesses to make well-informed decisions. Benefits: ·      Enhanced decision-making ·      Improved operational efficiency ·      Continuous improvement ·      Increased customer retention Actionable data insights bring a competitive edge to businesses that harness it properly.

💡 How sophisticated is your data strategy? Are you harnessing the full potential of all data types to enhance your marketing and sales efforts? 🤔 From first-party and second-party to third-party and zero-party data, each type plays a unique role in crafting a comprehensive go-to-market strategy. Curious to know how to leverage these data types effectively? Check out our latest article to dive deep into the world of data-driven marketing: https://lnkd.in/g6Ki4JEc Join the conversation and share your insights! 💬👇 #DataDrivenMarketing #FirstPartyData #SecondPartyData #ThirdPartyData #ZeroPartyData #MarketingStrategy #LeadGenius

📊 Businesses are learning that data-driven decision-making is key to success — but how can they ensure the data they’re working with is accurate? In our original report 'The Cookieless Revolution: Exclusive Data on How Businesses and Consumers Are Adapting,' we reveal the challenges companies are facing when it comes to collecting data from customers, as well as what consumers want in exchange for their data. Download the report here: https://hubs.ly/Q02VWh7m0 #Data #Cookieless #FirstPartyData

As summarised by Forbes, the data that businesses can collect is growing at an unprecedented rate, driven largely by the Internet of Things and unstructured data generated through social media, media and other digital activities - namely product purchases and customer reviews. To avoid the pitfalls of excessive data collection, businesses need a data management and governance system that’s aligned with their overall goals. They need to have a clear idea of how data collection can support their broader strategy and help them to achieve their objectives, without putting their customers at risk. So, what are the best ways for businesses to keep up amidst 2024’s ongoing data revolution? We tell you how in our latest blog post: https://lnkd.in/eQ6uAD5a #DataCollection #Data #DataPrivacy #DataTrust #BusinessTips

Imagine a global company that needs to consolidate sales, marketing, and operations #data from different regions. With #DataFabric, you can quickly unify this data, enabling executives to gain a comprehensive view and make strategic decisions based on accurate and up-to-date information. Here are some of its advantages: #AlldatumBusines #DataManagement #DataConsulting #DigitalTransformation #DataStrategy #TheDataHigwayExpert #AlldatumTheHumanSideOfTechnology

In the world of making data-informed decisions, you need to be able to differentiate between second and third-party data. Second-party data, exchanged through partnerships, provides valuable insights into your ideal customer profile, fostering collaborative growth. Conversely, external third-party data offers a broader but often less accurate perspective. While both avenues offer opportunities for analysis, discerning between them is vital. How does your company harness the power of data effectively? #SecondPartyData #ThirdPartyData #DataSourcing

Is your data strategy ready for the next level? Discover how integrating diverse data streams like brand equity, pricing, and media can drive up to 20% revenue growth. Dive into our latest blog where our Consultant Director, Harm van der Schans, explores why data harmonization is the cornerstone of superior insights and how to overcome the challenges of digital data management. Read the full blog: https://hubs.ly/Q02PGmsd0 #DataStrategy #MarTech #AdvancedAnalytics #DataHarmonization #RevenueGrowthase

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰? Businesses receive 25 calls for every Google review, uncovering valuable hidden feedback. And 72% of happy customers share with 6+ people, 𝑏𝑢𝑡 𝑚𝑎𝑛𝑦 𝑠𝑡𝑖𝑙𝑙 𝑑𝑜𝑛'𝑡 𝑟𝑒𝑣𝑖𝑒𝑤! 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐓𝐮𝐞𝐬𝐝𝐚𝐲, 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 𝟏𝟎 to explore research findings on Google Reviews vs. Call Sentiment and learn how to turn these insights into a competitive edge. Sponsored by Marchex. 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐭𝐨𝐝𝐚𝐲: https://lnkd.in/gXtyxdZa Speakers: Lee Barth, Vice President Enterprise Sales, Marchex Alex Sharper, Data Analyst, Marchex #CustomerInsights #CallSentiment #GoogleReviews #MarketResearch #CustomerExperience #Marchex