Winterberry Group

A new report, released today by Winterberry Group, gives breakthrough insight into a notable reality: Rapid technology advancement is accelerating the role of direct mail and making it stronger than ever before. Companies that innovate to tear down siloes and capitalize on data and technology will be key movers in helping direct mail—and our entire industry—reach its full potential.  One key takeaway: “Brands remain committed to investing in direct mail: U.S. marketers will invest $37.3 billion in the channel in 2024 (representing 2.6 percent growth in expenditures from the previous year), and 81 percent of brands say they intend to grow their spending on direct mail in 2025.” https://lnkd.in/erEhdqty

🚀 Winterberry Group is heading to CES 2025 in Las Vegas, January 7-10! CES is where innovation happens, and we’re excited to connect with brands, partners, and industry leaders to discuss bold breakthroughs and business opportunities. 🎯 Want to meet with us while you’re there? Let’s make it happen! Schedule time with our team to explore how we can drive success together in 2025 and beyond. 👉 Request a meeting here: https://bit.ly/4fj0cEn Don't miss the chance to collaborate at the industry's biggest stage. See you at #CES! #CES2025 #Innovation #Partnerships #WinterberryGroup

Is your direct mail strategy ready to drive omnichannel success in 2025? Join us for a must-attend live webinar, Delivering Performance in Direct Mail: Unlocking Strategic Omnichannel Potential, featuring exclusive research and insights from our expert panel: Bruce Biegel, Sr. Managing Partner, Winterberry Group Matthew Whipple, President, Whipple Direct Mail Rene Hamill, VP of Membership & Client Engagement, Alliant Kaitlin Troutman, SVP of Operations & Marketing, Alliant Walk away with actionable strategies to enhance your direct mail campaigns and maximize results across channels. Reserve your spot now: https://hubs.ly/Q02-7z8h0 #DirectMailMarketing #AudienceTargeting #OmnichannelStrategy

The future of direct mail is value over volume. 📬 Marketers are reimagining how this channel powers omnichannel strategies—and we’ve got the data to prove it. $37.3 billion. That’s what U.S. brands spent on direct mail in 2024. Our new research report, Delivering Performance: Direct, Digital and the Dynamics Shaping the Future of Omnichannel Marketing, dives into: • How AI and data-driven targeting are reshaping direct mail strategies • Tactics to optimize ROI amidst rising costs • The critical steps to integrating direct mail into omnichannel campaigns 👉 Discover the insights: https://bit.ly/3DahKFa Special thanks to: • Our Presenting Sponsor: United States Postal Service • Premier Sponsors: Canon USA and RR Donnelley, and • Founding Sponsors: Alliant - The Audience Company, Modern Postcard, Moore, Wilen New York, and Who's Mailing What! #WinterberryGroup #DirectMail #USPS #UnitedStatesPostalService #Canon #RRD #Alliant #WilenGroup #ModernPostcard #WhosMailingWhat! #Moore #NewResearch #OmnichannelMarketing #OmniChannel #DeliveringPerformance

⏰ It's not too late to register! ⏰ Join us tomorrow for a live webinar featuring our own Bruce Biegel, Sr. Managing Partner, as he unveils new research exclusively for direct mail stakeholders and marketing leaders. This is your chance to gain a first look at strategies designed to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts in 2025. Register here: https://bit.ly/49s4XKa #DirectMail #MarketingInsights #UnlockGrowth #WinterberryGroup #Alliant #WhippleDirectMail

Looking forward to a great evening with the IAA North American chapter and the Rising Marketing Leaders (RMLs) tomorrow

Join us for a live webinar featuring our own Bruce Biegel, Sr. Managing Partner, as he unveils new research exclusively for direct mail stakeholders and marketing leaders. This is your chance to gain a first look at strategies designed to maximize direct mail performance, partnerships and innovation within omnichannel marketing efforts in 2025. Register here: https://bit.ly/4ihfVpU #DirectMail #MarketingInsights #UnlockGrowth #WinterberryGroup #Alliant #WhippleDirectMail

A heartfelt thank you to Charles Ping Winterberry Group, Jake Berry and Prabhpreet Sidhu from Mars United Commerce for steering the conversation on 'The Evolution of Connected Commerce: From In-Store to Online'. We also extend our gratitude to our Chair, Stuart Colman The Trade Desk, and to all our esteemed attendees for participating in this valuable 1st Party Data Strategy Council Meeting. Your contributions and insights make these meetings truly worthwhile. Carolyn Gordon, Capgemini Invent - Frog | Chandos Quill, Publicis Groupe - Epsilon | Devon DeBlasio, InfoSum | Gavin Callaghan, Analytic Partners | Gwladys HALL, Kantar | Martín Capella, Garritz Online Media International | Owen Ridolfi, Flashtalking by MediaOcean | Robert Kießling, Tayna Segalla, The Trade Desk Brian G., Attention Economics | Claudia Molinari, Artear | Hugo Hanselmann, HuHeHa | Paul Bennett Consulting | Sable M. | Susan T., Impact Alliance | Claude S., Equativ | Huascar Peralta, Lenovo | L V Krishnan, TAM Media Research | María Fernanda Rodriguez Calderón, Amazon | Marta Sułkiewicz | Paul Tedesco | Puneet Gangrade, Live Ramp | Yufen Chen, Reddit | Marius Schnepper, Deutsche Telekom - Emetriq | Patrick Duggan, Treasure Data

We’d like to extend a big thank you to Treasure Data for having our very own Bruce Biegel speak at the CDP World conference last week! It was an honor to join such a brilliant group of experts, including Matt Boland, Diana Comsa, and Hardeep Dhaliwal, for an insightful conversation on the Power of CDPs in the Data Layer. Looking forward to the continued innovation and collaboration next year! Miss the conference but want to learn more? Download our white paper, Demystifying the Data Layer here: https://hubs.la/Q02VwKvl0 #CDPWorld #MarketingInnovation #DataDrivenTransformation #WinterberryGroup

Its not too late to join us for tomorrows exclusive Fireside Chat & Networking Event hosted by Winterberry Group & Operating! Gain strategic insights from Michael Harrison, Managing Partner at Winterberry Group, as he discusses the marketing outlook for 2025. Connect with peers, share challenges, and explore new collaboration opportunities in a confidential setting. RSVP Now: https://hubs.la/Q02VhGW80 #Consulting #LeadershipEvent #Networking #FutureOfConsulting