Mars United Commerce

According to NielsenIQ, Gen Z’s global spending power is expected to reach $12 trillion by 2030. Before brands and retailers can tap into that potential, they first need to understand this demographic. And who better to explain these young consumers than Gen Zers themselves? The Gen Z members of our own Strategic Planning team have prepared two reports delivering "straight from the source" insights into Gen Z behavior and thought starters for brands to consider for best reaching this audience. Download the first report here: https://lnkd.in/eV73SMpr And then read our follow-up: https://lnkd.in/eAGbJy5X #GenZ #brandstrategy #insights

If you’ve checked out our latest Digital Shelf Report, don’t miss this upcoming webinar on WEDNESDAY at 2PM to take a deeper dive into the insights! Mars United ecommerce experts Emily Baynard and Lindsey Simcik will provide updates on recent rollouts and improvements across 11 key commerce players and offer tips on how to utilize the report to drive success on the digital shelf. RSVP here: https://lnkd.in/exHmUxHi Need to catch up on the report? Download your copy here: https://lnkd.in/eBQhT_4c #digitalshelf #ecommerce #brandstrategy #webinar

As Thanksgiving approaches, we wanted to express gratitude to our people, clients, partners, and communities for helping us create impact this year! We’re incredibly proud of the work we’ve done, the milestones we’ve reached, and the progress we’ve made in 2024 — none of which would be possible without all of you. In celebration of the holiday, Mars United Commerce will be closed on 11/28 & 11/29. Have a wonderful Thanksgiving!

Cyber 5 has almost arrived, and our team of experts are poised to analyze brand performance and other top trends across the most popular holiday gifting categories at Amazon and Walmart. Join us on December 12 to hear Mars United’s Wade Hobbs and Alix Barrett, The Trade Desk’s Tom Stacy, and Skai’s Kevin Weiss discuss their findings along with pre-event and real-time strategies that can help brands prepare and drive success at retailer tentpole events year-round. RSVP here: https://lnkd.in/egK5dRsu #Cyber5 #brandstrategy #trends #webinar

Through initiatives ranging from streamlined pharmacy orders, to upgraded inventory management systems, to faster checkout processes, our Customer Development team this month examines 6 retailers working to bring greater convenience to employees, brands, and shoppers. Explore these noteworthy efforts and the possible opportunities for brands within each: https://lnkd.in/eUr9x-8h #brandstrategy #retail #insights

With the rise of retail media, personalization, and AR/VR tech, how should brands evolve their media and shelf strategies for optimal demand creation and conversion? Tune into firstmovr's Future of Consumer Experience on December 12 to get the insights! Michele Roney, EVP of Retailer CX, will be leading a session at 12:55 to offer advice for retail media networks looking to build full-funnel advertising opportunities. Register here: https://lnkd.in/eVgJz_eC #firstmovr #retailmedia #brandstrategy #webinar

One great innovation inspires another: The multi-channel launch campaign for Keurig Dr Pepper Inc.’s K-Iced portfolio innovation earned an OmniShopper Award for Integrated Path to Purchase Activation from the Path to Purchase Institute! Congratulations to the innovators at KDP and Mars United Commerce who brought this exceptional campaign to life! Read the case study: https://lnkd.in/eCHENeMX #OmniShopperAward #KDP #innovation

To gain even more “in their own words” insights for this follow-up to our August "Gen Z Playbook," members of Mars United’s Strategic Planning team conducted focus groups with their peers to better understand “A Day in the Life” of this critical consumer demographic. Download your copy here to learn best practices that brands should follow to effectively reach Gen Z: https://lnkd.in/eAGbJy5X #GenZ #shopperinsights #brandstrategy #bestpractices

If you’ve checked out our latest Digital Shelf Report, don’t miss our upcoming webinar on December 4th for a deeper dive into the insights! Ecommerce experts Emily Baynard and Lindsey Simcik will provide updates on recent rollouts and improvements across 11 leading commerce players and offer tips on how to utilize the report to drive success on the digital shelf. RSVP here: https://lnkd.in/exHmUxHi Need to catch up on the report? Download your copy here: https://lnkd.in/eBQhT_4c #ecommerce #digitalshelf #brandstrategy #brandsuccess

Over the years, the industry has often overcomplicated the concept of the "path to purchase" in the name of progress — and subsequently lost sight of its real value: providing direction on how to create impact for brands, shoppers, and retailers. In this unique report, we present a new definition for the path to purchase that begins with shopper mindsets rather than behavior or tactics. Download your copy here: https://lnkd.in/eNKt8Bbg #pathtopurchase #ecommerce #commercemarketing #strategy