Iosif Elchosary’s Post

44% of marketers struggle to understand how to leverage first-party data effectively according to Omeda In data-driven era, businesses wield first-party data as a potent asset. Yet, the challenge lies in Navigating the generational gap in sharing this valuable information. Google reported that companies using first-party data for key marketing functions achieved up to a 2.9X revenue uplift How can businesses fully tap into the potential of first-party data? 🚀   Generational nuances play a pivotal role. Gen X values data control, Gen Y seeks personalized experiences, and Gen Z prioritizes security. Navigating these differences is key to creating a unified approach to first-party data utilization.   Building trust becomes paramount in bridging the generational gap. Transparency, user control, and showcasing the value of data sharing are crucial elements. Clearly explaining data usage, benefits, and giving users control over their information fosters trust across generations. 🔍💡   Strategies to consider:   Transparent Communication: Instill confidence by clearly communicating data practices. Explain how first-party data will be used, ensuring each generation understands the purpose and benefits. 🗣️📊   Empowering User Control: Provide granular control options, respecting Gen X's need for control and aligning with Gen Y and Gen Z expectations for personalization and security. 🎛️🔐   Demonstrate Value Exchange: Showcase tangible benefits gained through data sharing, be it personalized recommendations, exclusive offers, or enhanced security features. 🎁💼   Tailored Approaches for Each Generation: Recognize unique preferences. Implement personalized strategies catering to Gen X's need for control, Gen Y's desire for personalization, and Gen Z's focus on security. 🎯🔒   Bridging the generational gap demands a thoughtful, tailored approach. By emphasizing transparency, user control, and demonstrating clear value exchange, businesses can build trust and unlock the full potential of first-party data. 🤝💻 #DataAnalytics #FirstPartyData #GenerationalGap #TrustInData

https://lnkd.in/eb2VFY4T The only way to know for sure that your analytics and KPI's are valid is if you can monitor every user journey, every time against all your website traffic and validate whether or not the data is being collected properly. Impossible until now! Check out sentinelinsights.com!

The key to staying ahead of #competitors is analysing the information about them to gain #insights into their strategies and learn the competitive environment. With Beinex, empower your businesses with comprehensive #competitiveintelligence solutions and take control of your #success. Explore more: https://bit.ly/4aEvOCg #beinex #dataanalytics #data #services

Initial Data Offering (IDO): PredictLeads Website Evolution The Website Evolution dataset enables businesses to track website development. By acquiring chunks of text from subpages like "about," "solutions," and "products," companies can enrich their LLMs, enabling the generation of outputs that are more accurate and contextually relevant. This improves their effectiveness in fields such as business analytics, market research, and lead discovery. Ultimately, this dataset serves to provide deeper insights into company dynamics, market trends, and the competitive environment. See more details, request an introduction, and join the community in the link below

As #firstparty #data becomes increasingly important, here are some of the key things you need to think of before choosing your #CustomerDataPlatform, according to #tech agency fifty-five ... #adtech #martech #DigitalMarketing

💡 How do you turn intriguing patterns in your data into actionable insights? At adMind, we've been seeing this pattern unfold like never before. The process is simple but powerful. You identify an interesting behavior in your aggregate data—whether it’s a spike in conversion rates, a sharp drop-off, unexpected navigation flows, or a campaign that’s suddenly underperforming. Historically, the instinct was to jump straight to forming a hypothesis about why you’re seeing these trends. But now, with the right tools, you can dig deeper. Rather than guessing, you watch the actual user behavior tied to that pattern, giving you context and clarity to form better, more actionable insights. #DataDrivenMarketing #MarketingStrategy #UserBehavior #CustomerInsights #DigitalMarketing #ConversionOptimization #MarketingAnalytics

How can your business best meet its clients' expectations? Collecting as much data as possible regarding potential customers' online interactions can help. You or your marketing team should then analyze this data to find valuable insights that can help you personalize your marketing campaigns to appeal to these clients for more conversions. Agree? Discover more here: https://heyor.ca/2b8I21 #ClientExpectations #Marketers #DataInsights #MarketingCampaigns

Just one week to go until our unmissable webinar on building confidence in your digital analytics data quality! 📅 On May 14 at 10am EST, Snowplow's Trent Kalisch-Smith will reveal how leading brands leverage rich customer data to increase revenue, optimize marketing, drive next-gen analytics, and inform product innovation. You'll learn: ✅ How to define and track precise metrics for trustworthy data ✅ How to manage data to effectively support business goals ✅ Case studies and lessons from data-driven teams Don't miss this opportunity to overcome disparate data, latency, and privacy concerns. Save your spot now! https://lnkd.in/eTmQtKdz #dataqualitymatters #digitalanalytics #customerdata #productanalytics #webinar

Check out how WebMagic’s Analytics Solutions can transform your business! 🚀 From logistics to retail, we've got you covered with real-time tracking 📊, personalized recommendations 🛒, and predictive insights 💳. Ready to revolutionize your industry? Dive in below! #Analytics #BusinessTransformation #Webdevelopment #Websolution #WebMagic

ON-DEMAND WEBINAR 📺 "How Snowplow is Modernizing Digital Analytics with a Warehouse-Centric Strategy." In this session from the #SemanticLayerSummit2024, Snowplow's Senior Product Manager John Reid explored the challenges data teams have faced since the recent deprecation of Google Analytics' Universal Analytics. He showcased how Snowplow is pioneering a new approach to digital analytics that focuses on: ✅ Collecting compliant first-party data ✅ Building a flexible, future-proof solution with data gravity in the warehouse ✅ Enabling real-time use cases like fraud detection and personalization He also demoed Snowplow's warehouse-native Digital Analytics application and how it integrates with AtScale's Semantic Layer for self-service analytics. If you're exploring alternatives to #GoogleAnalytics or want to learn more about modernizing your digital analytics strategy, this session is well worth a watch! Click here to access: https://lnkd.in/ea8ZsAGi