Kelly Gerrard’s Post

Interested in learning about the 2024 Partners Awards winners? The latest episode of "In the Know" offers a concise 3-minute summary. Tune in to hear their insights and key takeaways!

Accelerate Your Growth! 🚀 Broadcast Your Message To The World! 🌍 Bringing Your Voice and Message to your Ideal Audience and Customers with the Designed Purpose of Accelerating Your Revenue Growth. 💼✨ Contact us at [email protected] to get started! #AccelerateGrowth #BroadcastYourMessage #OptimalEdgeRadio #MarketingStrategies #Revenue #Growth

Terence Kawaja, in his shorts, at 5am... Fascinating to hear from Terry Kawaja this morning at the NewDigitalAge FORESIGHT event, beaming across the world at 5am, about what's to come in 2025... A few takeaways: - The Open Web ecosystem is still huge and more fragmented than other industries. - Watch out for mid-sized DSP consolidation, as the winners double down and SPO continues. There remains an opportunity for specialised DSPs. - Retail Media is not just a channel, but also provides data that can be activated on other channels. A big benefit for retailers and Omnichannel buyers who are able to jump the walls and use this across both Walled Gardens + Open Web - CTV is growing massively, but linear TV is hanging on, mostly thanks to Live Sports - Watch out for the Big Tech gang as they push into Live Sports with Amazon & YouTube leading the way. - AI isn't a new breed of AdTech, it's going to be baked into the tools. Watch out for big valuations & acquisitions, as companies start to do more in this space... Big thanks to Justin Pearse, Andy Oakes & team for an excellent event. #ndaforesight #adtech

Navigating Media Bias with AllSides.com | AwesomeCast Insights Understand media bias and see perspectives from left, center, and right outlets with AllSides.com. Learn how to get balanced information with AwesomeCast. Explore more at www.AwesomeCast.com and www.SorgatronMedia.com. #MediaBias #AllSides #AwesomeCast #NewsAnalysis #BalancedNews #StayInformed

Streamlytics is the future of strategic insights, turning raw data into a powerhouse of knowledge and foresight. We are a long way away from the final product, but this is a start, and we are happy celebrating small micro steps. Catch the sneak peek and see how we're transforming the video commerce landscape one live show at a time. #Streamlytics #Dataanalytics #MelaPlatforms #TechInnovation

📢 ✨ Magical 2-for-1 Unicorn Rides! ✨ Like a megaphone for brands, exciting deals & promotions can amplify your voice in this crowded digital arena. Boosting your brands awareness and drawing curious consumers in like moths to a flame. #BrandPromotion #BrandAwareness #BusinessGrowth What killer promo strategies have you rocked before? Drop your stories in the comments and let Digital Fusion crank up the volume, bringing unparalleled buzz to your brand! 💬👇 *no unicorns harmed in this fake promotion

Hype Marketing: Lessons from Coldplay's Success! Hype is your best friend when launching a product or event. You want to create excitement and urgency so people can’t wait to get their hands on it! 1. Boost Visibility: Hype helps your brand gain quick visibility and reach. 2. Create Emotional Connection: It builds a strong emotional bond with your audience. 3. Drive Sales: Products that generate hype sell out fast. 4. Increase Value: Hype can increase perceived value, allowing brands to raise prices. Sell Like Coldplay "Ever wonder how Coldplay makes their concerts the event of the year? It’s all about building the hype! Start the buzz early, tease with sneak peeks, and maybe drop a 'limited-time offer'. Create a sense of urgency that makes skipping out feel like a major FOMO moment. That's how you turn a regular launch into an epic event that everyone talks about. #MarketingMagic #EventStrategy #BrandBuilding #MarketingStrategy #Coldplay2025 #DigitalMarketing #HypeBuilding  #MarketingTips  #EventMarketing #JustColdplayThings

#Visibility is fleeting. Impact is forever. 🧠✨ Omnipresence is more than just visibility—it’s about #strategic presence that resonates. When your brand shows up where trust and attention intersect, you’re not just seen—you’re valued. 💎 AdPod isn’t just another #ad platform. We guide your brand to show up in the right places, where meaningful connections are forged and credibility is built. 🚀🤝 If you’re ready to transform your #brand’s visibility into lasting impact, let’s talk. Connect with AdPod and discover what real omnipresence can do for your growth. 🌟

Here’s the thing: From the outside, industries can look like they’re thriving. People see flashy marketing campaigns, new product launches, or big numbers being thrown around. But behind the scenes? Some industries are barely holding it together. For example: 🎥 The film industry is battling declining theater attendance while streaming platforms race to recoup billions. 🏬 Retail stores are still feeling the aftershocks of the pandemic as online shopping dominates. 💼 Coaching and consulting? It’s more competitive than ever, and many are struggling to stand out. The lesson? Just because something looks successful doesn’t mean it’s easy—or sustainable. Industries are evolving fast, and the ones that survive are the ones that adapt. So, here’s my question for you: What industry do you think is struggling more than people realize? Let’s talk about it in the comments. #IndustryInsights #EntrepreneurLife #BusinessTrends #AdaptOrDie #JasonDrohnTips #StrugglingIndustries #MarketingAutomation #DigitalEvolution #BusinessGrowth #EntrepreneurMotivation #futureofbusiness

As Advertising Week comes to a close, we're reflecting on a powerful theme that emerged —the future belongs to those who master data. Khatidja Ajania of Kinective Media℠ by United Airlines boldly called for revolutionary solutions that make data collaboration easier, cheaper, and scalable for partnerships. Kristen Williams from Magnite cut to the core of today’s challenges, highlighting how technology must bridge the widening gap between identifiers and real people. But it was Katie Hannify from DICK'S Sporting Goods who crystallized the stakes: “It’s getting harder to find the right consumer at the right time, for the right price, and drive action. We must be able to target users where they are with data.” These leaders are charting a new course. Precision, personalization, and data mastery aren't simply opportunities to thrive -- they're the price of entry for the privacy-driven economy. The question isn’t whether to adapt, but how fast. #AWNEWYORK2024 #FutureofMadtech #DigitalTransformation #DataandDecisions