The Optimal Edge Radio Network’s Post

Who knew that having a 'scatterbrain' could also mean being a media mastermind! 📺 Our CEO, Dick Wechsler, shares in our latest blog post how a scatter planning and buying strategy can outshine traditional methods in today's fragmented video market. Dive into his insights on the flexibility and advantages of this approach, especially in light of recent events! #MediaStrategy #ScatterMarket #VideoAdvertising

Transparency builds trust. 🏆 Loved this tip from Marcus Sheridan's “They Ask You Answer” on sharing pricing openly. It’s about removing barriers and making it easier for customers to choose you. If you're not being upfront, you might be missing out on potential business. For more insights, check out the free marketing resources at Jumpstart. 👉 https://lnkd.in/gKSjR9h3 #TransparencyMatters #CustomerTrust

💡💰 Ready to skyrocket your revenue? 💰💡 Hey Publishers! 🚀 Ever wondered if you're fully unleashing the potential of your revenue streams? Let's ensure you're firing on all cylinders with these essential steps: Update ads.txt: Boost transparency, boost earnings! ✅ Integrate partners into CMP: Simplify consent, and unlock opportunities! ✅ Strategize Ad Format Selection: Drive better results with smart ad format choices! ✅ Feeling unsure? No worries! We're here to be your revenue-boosting wingmen. Let's soar to new heights together! 💼✨ — #HBAgency #YourAdtechCompany #AdTech #Monetization #AdRevenue #Optimization

Balancing scale, data, reach and measurement are key to combatting fragmentation. Michael Kuntz and Jackie L. Perez provide insights in this episode with FreeWheel: https://lnkd.in/eve9TPT3

✨ Mythbuster Alert: Positive ROAS doesn't always mean growth! We've seen brands mistake busy numbers for real impact, only to find their ad spend chasing sales that would happen anyway. 🎯 Our strategy?  Incrementality testing.  By comparing a control group with an active campaign group, we uncover the true value of your advertising efforts. This insight lets us shift budgets smartly, reducing acquisition costs and fueling genuine growth. 💪 Ready to invest in ads that actually add value? #RealGrowth #SmartSpending #TheGraygency

Check out FreeWheel's new report examining the State of Programmatic Independent Demand! Take a deep dive into how this dynamic market segment (agencies and buying entities not owned by a holding company) is activating programmatically on premium video and the forces driving growth. #EffectvEmp

Check out FreeWheel's new report examining the State of Programmatic Independent Demand! Take a deep dive into how this dynamic market segment (agencies and buying entities not owned by a holding company) is activating programmatically on premium video and the forces driving growth. #EffectvEmp

https://lnkd.in/djcez3PA Almost a decade-old video from #YouTube #brandcast . Now, as we look back, it’s evident that it took 10+ years to shape up this #digital #video and #creator economy. A salute to everyone who has made this journey so amazing thus far! ‘Easy to buy, easy to measure, guarantee the audience you want’—a super effective 10-second pitch. YouTube

🔍 Author of the Week Business Tip - “Be Transparent with Pricing” In “They Ask You Answer”, Marcus Sheridan stresses the importance of transparency in pricing. Your customers are actively searching for pricing information. So why not provide it? When you’re upfront about costs, you build trust, eliminate barriers, and establish credibility. Don’t leave your audience guessing; give them the details they need to make a confident decision. To get more insights on pricing transparency, visit the Jumpstart website and dive into our free marketing resources today: https://lnkd.in/eutBz6ak #Transparency #CustomerTrust #MarketingStrategy

Why are partnerships crucial in advertising campaigns, and what insights can we gain about their influence on success and efficiency? The transition from traditional selling methods to more dynamic approaches highlights the importance of strong relationships between agencies and brands. Effective management and innovation within these partnerships play a crucial role in advancing these campaigns, allowing them to adapt quicker to market trends and shifts in consumer behavior. Ultimately, recognizing the significance of collaborative relationships is a cornerstone of campaign success in the modern advertising ecosystem. Learn more: https://lnkd.in/gEDDEKVX #AdTechHeroes #AdTechExperts #StrategicPartnerships #DigitalAdvertising