Balancing scale, data, reach and measurement are key to combatting fragmentation. Michael Kuntz and Jackie L. Perez provide insights in this episode with FreeWheel: https://lnkd.in/eve9TPT3
FreeWheel helps pull together the entirety of premium supply to match it to the viewer, powering national advertiser activations to ensure clients get the most out of their campaigns. In the latest episode of our #FWInnovators series, Jackie L. Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales discuss how Spectrum Reach is able to navigate – and thrive – in the increasingly fragmented multiscreen universe through their partnership with FreeWheel: https://bit.ly/45OSNcz
