📊 5 AdTech Trends That Will Redefine 2025 for Publishers The future of digital advertising is here. From AI-driven monetization to the end of third-party cookies, these key trends will transform how publishers grow and engage their audiences. 💡 Which of these trends will have the biggest impact on your 2025 strategy? #AdTech2025 #PublishingTrends #DigitalAdvertising #PublisherInsights #HBAgency
Chi siamo
La tecnologia al servizio dell'editore.
- Sito Web
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https://www.hbagency.ai/
Link esterno per HBAgency
- Settore
- Servizi pubblicitari
- Dimensioni dell’azienda
- 2-10 dipendenti
- Sede principale
- Sassari
- Tipo
- Società privata non quotata
- Data di fondazione
- 2018
Località
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Principale
Ottieni indicazioni
Sassari, IT
Dipendenti presso HBAgency
Aggiornamenti
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𝗜𝗔𝗕 𝗘𝘂𝗿𝗼𝗽𝗲 𝟮𝟬𝟮𝟰: 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗧𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 2024 has been a year of transformation for programmatic advertising. 📈 From the expansion of programmatic formats to the use of AI, the landscape continues to evolve with new challenges and opportunities. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄: • 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗙𝗼𝗿𝗺𝗮𝘁𝘀: 68% of agencies choose display, while investments in CTV and mobile are rapidly growing. • 𝗚𝗿𝗼𝘄𝘁𝗵 𝗗𝗿𝗶𝘃𝗲𝗿𝘀: AI, Retail Media, and CTV are redefining media strategies. • 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: Quality, brand safety, and transparency remain top priorities. • 𝗘𝗻𝗱 𝗼𝗳 𝗧𝗵𝗶𝗿𝗱-𝗣𝗮𝗿𝘁𝘆 𝗖𝗼𝗼𝗸𝗶𝗲𝘀: 80% of advertisers are shifting towards first-party data and contextual targeting for sustainable practices. 💡 𝗦𝘁𝗮𝘆 𝗮𝗵𝗲𝗮𝗱 𝗶𝗻 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰. Follow HBAgency for more updates on programmatic and industry insights! #HBAgency #ProgrammaticAdvertising #IABEurope #DigitalTrends #AI #CTV #FirstPartyData #BrandSafety
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We’ve got some exciting updates for you! 🤩 Say hello to our 𝗻𝗲𝘄 WordPress 𝗽𝗹𝘂𝗴𝗶𝗻, designed to help you effortlessly increase your earnings! 🚀 👉𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Connect HBAgency's tech to your WordPress site in just a few clicks. 👉𝗔𝗱𝘀.𝘁𝘅𝘁 𝗠𝗮𝗱𝗲 𝗘𝗮𝘀𝘆: Update and manage your ads.txt file automatically. Save time, simplify ads. 👉𝗦𝘁𝗮𝘆 𝗖𝗠𝗣 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁: Easily manage user consent and ensure full compliance with CPM requirements. Privacy management, simplified. 👉𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Customize ad placements effortlessly and control where ads appear. What are you waiting for? Discover all the features that make this plugin the perfect tool to monetize your website with ease!✨ #hbagency #wordpress #adtech #innovation #digitaltransformation #easyintegration #techsolutions
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𝗖𝘆𝗯𝗲𝗿 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗗𝗮𝘆 - 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮, 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲!🔒 Today is #CyberSecurityDay, a time to reflect on the importance of protecting digital data. With increasingly severe threats, cyber security is not just a priority, but a necessity! We are working with APPtake to develop innovative solutions to protect corporate and personal systems from the cyber threats of today and tomorrow! #HBAgency #APPTake #CyberSecurityDay #Dataprotection
#81 | CFLW Highlight - APPtake in the Hague for plenary meeting and Expo booth ONE Conference during the Cybersecurity Week of the Netherlands Security-by-design can be achieved by #DevSecOps, but broad adoption will require a long series of system crashes, cyberattacks and data breaches to turn this urgency into an operational priority. CFLW proudly hosted the second plenary meeting of the APPtake project at HSD Campus. During the meeting on 30 September, the main goal is achieved to translate the technical and market analyses performed in the first year of the project into a business proposition that aligns the interfaces between different technology providers. This leads to a harmonized offer to support the implementation of #DevSecOps. This proposition was presented for the first time at the ONE Conference. Good news for the project, but much work to be done to realize #DevSecOps adoption, especially among SMEs. CFLW’s contribution to #DevSecOps driven by Dark Web Monitor is twofold: 1) deep understanding of cyberthreats as risk assessment for development planning, and 2) monitoring after a cyber incident to identify leaked digital assets. Many thanks to the project partners who made this week a great success! European Cybersecurity Competence Centre (ECCC) | Pluribus One | Cefriel FrontEndART Software Ltd. | Orange Polska | HBAgency | Oplon Networks | Playmoove - Smart Mobility Innovation | UBITECH | Netcompany-Intrasoft #CyberSecurity #DevSecOps #APPtake #CyberMonitoring
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🔒 Just got back from a effective APPtake meeting in The Hague! We made great strides on all our planned tasks and took big steps forward in developing some cutting-edge #cybersecurity solutions. A big thank you to our partners, including Pluribus One, CFLW Cyber Strategies, FrontEndART Software Ltd., European Cybersecurity Competence Centre (ECCC), Playmoove - Smart Mobility Innovation, UBITECH, Netcompany-Intrasoft, Enermed , Cefriel, Playcar Srl and Oplon Networks. Exciting developments are on the way! Stay tuned for the latest updates on what we're working on. 💼
Our project partners are gearing up for their annual Plenary meeting in The Hague, where they will collaboratively shape and define the future of our project. Additionally, we'll be showcasing APPtake at the ONE Conference in The Hague. Stop by our booth to learn more about our innovative initiatives and connect with our team. #Innovation #Collaboration #TheHague #ONEConference #APPTake
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𝗔 𝗚𝗿𝗲𝗮𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗖𝗹𝗲𝗮𝗻𝘂𝗽 𝗗𝗮𝘆 𝗶𝗻 𝗦𝗮𝘀𝘀𝗮𝗿𝗶! On September 29, 2024, our community gathered with enthusiasm for 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗖𝗹𝗲𝗮𝗻𝘂𝗽 𝗗𝗮𝘆. It was an extraordinary experience of unity and commitment to our planet! We collected tons of 𝗽𝗹𝗮𝘀𝘁𝗶𝗰 𝗮𝗻𝗱 𝘄𝗮𝘀𝘁𝗲, helping to clean our rivers and seas. It was a moment of great 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 and 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 about the importance of 𝘀𝗮𝗳𝗲𝗴𝘂𝗮𝗿𝗱𝗶𝗻𝗴 our environment. We would like to thank all the volunteers, the Plastic Free Sardegna, the Comune Di Sassari and the Mini brand for their support and participation in this initiative. Every small gesture counts, and together we are creating positive change! We look forward to continuing this journey and inviting you to the next event. Together, we can make our world cleaner and more sustainable! #HBAgency #Mini #plasticfreesardegna #comunedisassari #environment #searivers
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🚀 We are proud to support AINEM Associazione Italiana Neuromarketing and to contribute to the success of the 2024 edition! 💡 Collaborating with an association that promotes innovation and neuromarketing training is a great satisfaction, especially in our local area! 🌍 Our commitment to cutting-edge digital solutions continues, and we are excited to work with partners who share our vision for the future of marketing. 🤝 Thank you, AINEM Associazione Italiana Neuromarketing, for the collaboration and for driving neuromarketing innovation. We look forward to future projects and growing together! #HBAgency #Neuromarketing #Alghero #DigitalMarketing #digitaladvertising #sardinia #madeinsardinia
📣 Perché i ringraziamenti sono sempre alla fine di un evento? ANCHE NO! ➡ AINEM Associazione Italiana Neuromarketing è grata ai partners che ci hanno aiutato a realizzare questa edizione 2️⃣ 0️⃣ 2️⃣ 4️⃣ 🔝 👉 In primis grazie 🙏 a HBAgency una agenzia nata a Sassari, che si è rapidamente affermata a livello internazionale offrendo soluzioni tecnologicamente all'avanguardia di #digital #advertising sia per editori, sia per brand e aziende. 👉 grazie 🙏 a Tecnostudi Comunicazione che da 5 edizioni cura l'immagine coordinata dell'evento. 👉 grazie 🙏 a SaidiSEO®che realizza e aggiorna costantemente il website 👉 grazie 🙏 a @tolktolk di Dora Carapellese per le interviste da 3 edizioni ➡ grazie a Hotel Corte Rosada e Blau Skybar per l'ospitalità ➡ grazie a Accademia Olearia per i prodotti del territorio algherese Se desideri raggiungerci ad 📍Alghero puoi ancora venire! Scrivi subito ad [email protected] #neuromarketing #formazione #evento #marketing #experience #brand #marketing #comunicazione
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HBAgency is growing🚀! We're expanding our team and looking for talented professionals to join us at our Italy (Sardinian) office: 🗓️ Marketing Specialist 🖥️ Senior Web Developer 📈 AdOperation Manager Apply now by sending your CV to [email protected] or share with someone who fits the bill. https://lnkd.in/dre7mvce
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🌐 Thrilled to partner with the APPtake project consortium! — #HBAgency #adtech #apptake #innovation
📣 Introducing the APPtake project consortium! HBAgency: As a global ad tech leader, HBAgency specializes in video and display advertisement management. Our technology empowers publishers with advanced targeting, analytics, optimization, and automation solutions across B2B and B2S markets. We provide a user-friendly software-as-a-service platform to publishers (B2C) and other AdTechs (B2B). 🎯In APPtake, we're committed to contributing to the development of a comprehensive tool to address adtech security challenges. Our goal is to ensure the solution is easily accessible, user-friendly, and effective. As end users, we're excited to test the APPtake solution on our HBAgency platform during the conference. Our focus is to analyze its effectiveness in addressing adtech security challenges and to provide insights into its scalability across our diverse customer base. 🤝🏼 Excited to collaborate with HBAgency and the #APPtake project consortium to tackle adtech security challenges head-on. #AdTech #DigitalAdvertising #Cybersecurity #Innovation #Collaboration
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📢 We're Hiring! Are you skilled in SEO and looking for a new challenge? HBAgency is seeking a talented SEO Specialist to join our dynamic team! 🌟 Requirements: 👉Proven experience as an SEO Specialist 👉Knowledge of standard and current SEO practices 👉Strong analytical skills 👉Excellent communication and teamwork abilities 👉 Fluency in English and Italian. Interested candidates, please share your resumes with us. We look forward to hearing from you! 💼✨ #HBAgency #Hiring #SEOSpecialist #JoinOurTeam #JobOpening #HBAgency #adtech #youadtechcompany
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