Lockard & Wechsler is a full-service performance marketing agency, where science, art and culture drive ROI. Our expert team of media and advertising mavens are armed with proprietary research and analytics tools, including our media planning and buying technology, MediaPro™, to deliver results quickly and easily. Our culture is built around the daily discipline of understanding performance and clearance, giving our teams the fundamentals to build successful integrated performance marketing campaigns. We lead by experience, rather than learning at your expense. Our campaigns are planned, scaled, and optimized; one spot, one rotation, and one network at a time. No matter how strong a campaign, there are always underperforming media to renegotiate or eliminate. -Client Focused- We’re passionate about doing what’s in your best interest. So, if there’s nothing in it for you, there’s nothing in it for us. -Smart Negotiators- We’re seeking smart buying opportunities hour after hour. Plus, with $450 million in annual billings, we bring considerable clout and influence to bear on each and every buy. -Industry-Savvy Professionals- Whether it’s long-form or short-form DRTV, print, digital, or alternative media, our top planners and buyers bring decades of knowledge and insight on rates, availability, and performance ensuring you’re maximizing your returns. We’re veterans, with deep expertise across a wide range of products and services.
External link for Lockard & Wechsler Direct
2 Bridge Street
Suite 200
Irvington, NY 10533, US
Thanks Performance-Driven Marketing Institute (PDMI) for sharing our article about the power that linear brings to the media mix! 📺
In the fall issue of #ThePDMI's #ResultsMagazine, Lockard & Wechsler Direct's Dick Wechsler speaks out on the power of linear TV as the most powerful force in any integrated #marketing campaign. #performancemarketing #D2C
Happy Thanksgiving from all of us at Lockard & Wechsler Direct! 🦃 As we reflect on the year, we’re so grateful for our hardworking team, our trusted clients, and the communities we’re honored to serve. Wishing you a holiday filled with gratitude, joy, and quality time with loved ones. #HappyThanksgiving #Grateful
At LWD, giving back to our community is a tradition we’re proud to uphold. This year, our team came together for our annual Thanksgiving Food Drive, collecting 400 pounds of food to support Feeding Westchester. These results reflect the generosity and care of everyone involved—thank you for making it a success! 🧡 #Thanksgiving #CharitableGiving #Teamwork
TV Advertising is not one-size-fits-all. By using advanced audience segmentation, brands can deliver personalized messages to specific groups, improving engagement and ROI 📊 Explore the different types of audience segmentation and how LWD can help your campaigns stand out in today’s crowded media landscape! Read more 📖 https://lnkd.in/eNuKBiAx #AudienceSegmentation #TVAdvertising #PerformanceMarketing #TargetedAds #MarketingInsights
#BlackFriday is only one part of the holiday shopping frenzy. Read our latest blog post to better understand why "Cyber Five" is the most important week of the year for retailers and how TV plays a pivotal role in their success 🛍️📺 #CyberFive #TVAdvertising #HolidayShopping #RetailStrategy
Today is World Television Day! 📺 Declared by the United Nations in 1996, it’s a day to celebrate TV’s role in educating, informing, and entertaining audiences worldwide. As a symbol of communication and globalization, television continues to shape decisions, connect communities, and inspire change. Let’s take a moment to recognize its impact and celebrate by tuning into something that broadens our world 🌍 #WorldTVDay
Data is the key to TV advertising success! 📊 🔑 At LWD, we use advanced analytics to refine targeting, optimize ad placements, and boost ROI. Discover how our custom programs like SmartMatch 360™ and IntelliTrade™ can elevate Total TV strategies: https://lnkd.in/e2JVZx-R #PerformanceMarketing #TVAdvertising #DataDriven
We're honored to announce that LWD and Endurance Warranty Services, LLC were recognized with an Honorable Mention in Chief Marketer’s 2024 Campaigns of the Year Awards! Powered by LWD’s data-driven strategies and innovative targeting capabilities, Endurance's total video campaign set out to increase engagement and conversions. A huge thank you to both teams for the collaboration and vision that made this campaign a standout success and garnered this "Best Lead Generation" recognition. #LeadGeneration #PerformanceMarketing #TotalVideo
Thanks Performance-Driven Marketing Institute (PDMI) for this awesome feature on our amazing President ASIEYA PINE!
In an exclusive Q&A in the fall issue of #ThePDMI's #ResultsMagazine, Lockard & Wechsler Direct President ASIEYA PINE looks back on her career and ahead to what's next as she celebrates her 25th anniversary at the agency. #leadership #performancemarketing #D2C
This Veterans Day, we are honoring and expressing gratitude to all those who served—remembering their sacrifice and celebrating their bravery. #VeteransDay