Keith Turco’s Post

Why are B2B CMOs frustrated with ABM platforms? Hidden costs and complexities are the main culprits, writes Scott Stedman. While ABM promises targeted, personalized campaigns, the reality can be quite different. #ABM #B2Bmarketing #digitalmarketing #marketingtechnology

In today's fast-paced business landscape, the journey of a modern B2B buyer has transformed dramatically. Gone are the days of straightforward, linear paths; instead, the Quantum Funnel provides a dynamic framework that reflects the complexities faced by today's buyers. This innovative approach empowers us to connect with prospects on a deeper level by understanding that interaction and engagement happen across multiple touchpoints. By focusing on personalized content and tailoring each message to the unique needs of buyers at every stage of their journey, we can establish genuine trust and foster long-lasting relationships. As marketers and business leaders, we must embrace this change, adapt our strategies, and leverage the insights gained from the Quantum Funnel to not only survive but thrive in this ever-evolving market. Let’s collaborate, innovate, and drive meaningful connections together! Read more here: https://shorturl.at/d6VdU #B2BMarketing #QuantumFunnel #BuyerJourney #Personalization #TrustBuilding

The Importance of Subject Matter Experts in Account Based Marketing SMEs bring a deep understanding of the customer’s industry, challenges, and objectives, which can provide valuable insights into how to tailor an ABM program to meet the customer’s needs. In this article, we discussed SMEs’ essential roles in ABM and how they can help you get the most out of your ABM strategy. https://lnkd.in/eSbVXpBM #abm #abmhero #accountbasedmarketing #marketingstrategy #marketingexpert #leadconversion #marketingb2b

Unleash the potential of ABM with strategic account insight! Learn how personalized engagement and cohesive sales-marketing efforts empower B2B marketers to achieve real business impact and build enduring customer relationships. Read more at: https://lnkd.in/dZ_6hQHx #abm #insights #accountbasedmarketing #marketing

Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Make sure you are maximizing your ROI to get the best results. #GTM #Lead411 #sales #ABM

Account-based (ABM) platforms offer the promise of automation and omni-channel- but implementation isn't that simple. Great article: Why B2B CMOs are frustrated with ABM platforms #digitalmarketing #b2b #abm

ABM market adoption is over 80%. But we all know widespread adoption isn’t the same thing as widespread success. So what’s getting in the way? Here are three ideas. → https://bit.ly/4dqj3MD #abm #accountbasedmarketing #b2bmarketing

Discover how aligning Sales and Marketing with a Branded Demand approach can help B2B marketers achieve their goals, as revealed in Pipeline360's latest survey. Read the Latest full News - https://lnkd.in/dAFYuwBy #Martech #MarTechedge #B2BMarketing #PipelineGrowth #DemandGeneration #GenAI #SalesAlignment #ContentSyndication

Here is a list of the best posts we read this week. 1.. How to build a Full-Funnel Account-Based Program (ABM) to drive revenue in 2024  by Andrei Zinkevich  - https://lnkd.in/dU_4Rg8V 2. Here are some ideas on how to create a marketing ops roadmap that works for you by Darrell Alfonso - https://lnkd.in/d3XzfVxC 3. SDR KPIs in the ABM program. Most companies create misalignment with wrong KPIs and doom great programs from the start. Here are the most common mistakes - and the KPIs to use to drive the right behaviours by Vladimir Blagojević   - https://lnkd.in/dTV9eeg7 4. Top 5 mistakes to avoid before scaling your B2B marketing by Omprakash karuppanan - https://lnkd.in/d7weeEpU 5. Current top 5 learnings in Megan Bowen transition from COO to CEO -  https://lnkd.in/dmmm7_v6 6. Most sellers have never been involved in a B2B purchase. Here's one way to build buyer acumen with your Sales team (cost: $0.) by Jen Allen-Knuth -  https://lnkd.in/duF3U_Fp What was your favorite post this week? Share in the comments. How to Create a Marketing Operations Roadmap Darrell Alfonso #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations