Peter Phillips’ Post

🔍 3 paid search hot-takes from the latest advertising trends report 👇 1️⃣ Paid search spending grew 3% YoY, slowing from previous quarters 2️⃣ Ad prices rose at a slower pace, and clicks dipped slightly 3️⃣ Performance Max continues to replace Smart Shopping campaigns, with impressions dropping, possibly pulling from Standard Shopping Want to see more? Head to the trends hub: https://okt.to/KINOk7

🔍 3 paid search hot-takes from our latest advertising trends report 👇 1️⃣ Paid search spending grew 3% YoY, slowing from previous quarters 2️⃣ Ad prices rose at a slower pace, and clicks dipped slightly 3️⃣ Performance Max continues to replace Smart Shopping campaigns, with impressions dropping, possibly pulling from Standard Shopping Want to learn more? Head to our trends hub: https://okt.to/ul6Nfk

ICYMI: Google to sunset Enhanced CPC for search and display ads by March 2025: Google announces plans to phase out Enhanced CPC bidding for Search and Display ads, shifting advertisers to new strategies.

Google to sunset Enhanced CPC for search and display ads by March 2025: Google announces plans to phase out Enhanced CPC bidding for Search and Display ads, shifting advertisers to new strategies.

FYI: Google to sunset Enhanced CPC for search and display ads by March 2025: Google announces plans to phase out Enhanced CPC bidding for Search and Display ads, shifting advertisers to new strategies.

#GoogleAdsNews 📣  Google search ads are getting pricier, with a 19% rise in CPCs, fueling a 17% increase in ad spend. More advertisers jumping in means more competition. Read all about it here 👉 https://lnkd.in/epzADaYa #ppcchat #digitalmarketing

Credit to PPC Land (https://lnkd.in/g5rNYNvJ) // **Google Ads to sunset #Enhanced #CPC for #search and #display ads** Google this week announced plans to #deprecate #Enhanced #CPC (cost-per-click) bidding for both #Search and #Display ad campaigns. This change marks a significant shift in Google's advertising offerings, impacting marketers and advertisers who have relied on this #bidding #strategy. According to the official announcement from Google, the #deprecation #process will begin in #October 2024. Starting from this date, advertisers will #no #longer have the option to #select #Enhanced #CPC for new #Search and #Display Ad campaigns. Existing campaigns using Enhanced CPC will continue to operate as usual #until #March 2025. The timeline for this #transition #spans approximately #six #months. From October 2024 to February 2025, advertisers can still use Enhanced CPC on their current campaigns. However, #beginning #March 2025, all remaining Search and Display Ad campaigns still utilizing #Enhanced #CPC will be automatically #migrated to #Manual #CPC bidding. Enhanced CPC, introduced by Google in 2010, was designed to help advertisers optimize their bids automatically. This bidding strategy allowed Google's algorithms to #adjust an advertiser's #manual #bids in #real #time, aiming to #maximize #conversions or conversion value within the specified #target #CPA (cost-per-acquisition) or #target #ROAS (return on ad spend). The decision to #phase #out #Enhanced #CPC comes as part of Google's ongoing efforts to #streamline its #advertising #products and push towards more advanced, machine learning-driven bidding strategies. While Enhanced CPC offered some level of automation, #newer #strategies like #Maximize #Conversions and #Maximize #Conversion #Value provide more comprehensive #optimization #capabilities. //

Utilize location bid adjustments to optimize advertising efforts by concentrating the budget on regions with proven high conversion rates. 📊 Location bid adjustments allow advertisers to adjust bids based on the performance of specific geographic areas. 🌍 By analyzing data on conversion rates across different locations, advertisers can identify and prioritize regions where their campaigns yield the best results. 🎯 This approach maximizes the efficiency of ad spend and ensures that resources are focused on areas with a higher likelihood of generating valuable actions, such as purchases or sign-ups. 💰 Regularly monitor and adjust bid adjustments based on performance data to maintain the effectiveness of the advertising strategy and adapt to changing market conditions. 🔄 The location bid adjustments enhance the precision of advertising campaigns, optimizing return on investment by directing resources where they are most likely to yield positive outcomes. 🔍 Click the Link in the comment section to book a 30 mins free consultation.  . . . . . #digital43 #advertisingagency #smallbusinessowner #googleads #google #ads #googlecampaign

https://lnkd.in/gaZGuH2q Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won't take priority over Standard Shopping campaigns when they are both in the same ads account.

🚀#TrendingNews: Did you know that Google Search CPC has seen a surge of 13% YoY? Yes, you read that right! 💼 According to a recent report, while the cost-per-click is increasing, the ad spend growth seems to be slowing down. A fascinating juxtaposition, isn't it? 🔍 This dynamic shift presents a unique opportunity for businesses to reassess their digital marketing strategies. Are you leveraging your ads effectively to maximize ROI? 💡 Remember, a well-optimized ad campaign can help you navigate through these changes and stay ahead in the game. 👥 Let's discuss! How are these changes impacting your business? What strategies are you implementing to adapt to this new landscape? #GoogleSearch #CPC #AdSpend #DigitalMarketing #OnlineAdvertising #BusinessStrategy