Brian Zaben’s Post

Another milestone: Yahoo DSP advertisers now have seamless access to Kroger audiences. At Kroger Precision Marketing, we believe in the power of our precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. This builds on the self-service programmatic capabilities we announced last Fall. Both Yahoo and Kroger Precision Marketing have first-party signals at the core of this offering. Much of the digital media industry has been using the same third-party data signals for decades – and those signals are fading. Big brands are making the switch to retail data. Some key features in our approach: ✅ Programmatic Controls: Manage your own campaigns & activate custom-built, Kroger purchase-based audiences with closed-loop sales measurement in your existing Yahoo DSP seat. ✅ Flexibility: Apply quality controls including verification and brand safety tagging. Easily layer Kroger audiences onto your media strategies, maintaining control of optimizations and rail settings. ✅ Pricing Transparency: Fully-transparent pricing model; know exactly how much of your media investment is allocated to inventory vs. audience vs. measurement. I’m proud of the entire team behind this at KPM. And a special shout-out to our Yahoo collaborators, Elizabeth Herbst-Brady, Mike Brunick, and Beth Nussbaum Gross - among many others. Read more from Kathryn Lundstrom at ADWEEK [article link in comments] #adtech #KrogerPrecisionMarketing 84.51˚ #RetailMedia

Big news today: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. We believe in measuring real outcomes. Marketers need every advertising dollar to deliver against meaningful results. We’re committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. #KrogerPrecisionMarketing @8451 #RetailMedia #Programmatic

Exciting news: Yahoo DSP advertisers can now seamlessly tap into Kroger audiences! At Kroger Precision Marketing, we're firm believers in the potency of our precision purchase signals. Shopping behaviors unveil lifestyles, aspirations, and life stages more profoundly than mere demographics. Both Yahoo Advertising and Kroger Precision Marketing prioritize first-party signals in this offering. Unlike the outdated third-party data signals that have long dominated the digital media landscape, retail data is now the preferred choice for major brands. Here are some highlights of our approach: ✅ Programmatic Controls: Take charge of your campaigns and leverage custom-built Kroger purchase-based audiences, seamlessly integrated with closed-loop sales measurement within your Yahoo DSP platform. ✅ Flexibility: Implement quality controls, such as verification and brand safety tagging. Effortlessly incorporate Kroger audiences into your media strategies while retaining control over optimizations and rail settings. ✅ Pricing Transparency: Enjoy a fully transparent pricing model, providing clarity on how your media investment is allocated across inventory, audience, and measurement. Learn more on our blog: https://bit.ly/3QqafxN #KrogerPrecisionMarketing #8451Proud #RetailMedia #AdTech

Back-to-school season is here 🍎✏️ What does this mean for retail marketers? The perfect opportunity to engage those last-minute shoppers with strategic digital ad campaigns! From competitor analysis to personalized messaging, Azira's consumer behavior data equips retail marketers with the insights needed to connect with their target audience and drive results. Find out how 👇 https://hubs.ly/Q02LMcjK0 #RetailInsights #Retail #BackToSchool #RetailMarketers #ConsumerBehaviorData

Experimenting with new ad types can be a game-changer for your campaigns! Here are some key moments to consider: 1️. After Initial Success: If your current ads are performing well, it's the perfect time to test new formats to maximize your reach. 2️. When Launching New Products: Use different ad types to create buzz and drive visibility for your latest offerings. 3️. During Seasonal Promotions: Experiment with ad types that cater to holiday shopping or special events to capture attention. 4️. To Reach New Audiences: If you want to tap into different demographics or interests, trying new ad types can help you engage those customers. Don't hesitate to innovate and see what works best for your brand! #Amazon #AmazonManagement #AmazonPPC #AmazonSEO #AmazonFBA #AmazonFBM #FBA #FBM #SellerCentral #Amazon3P #Ecommerce #EcommerceMarketing #AmazonSellers #PPCAdvertising #OnlineRetail #DigitalMarketing

In the ever-evolving digital landscape, staying ahead means embracing the technologies that revolutionize how we connect with our audiences. Enter Programmatic Marketing: the game-changer in digital advertising. Gone are the days of manual ad placements and negotiations. Programmatic marketing uses advanced algorithms to automate the buying of ads, ensuring your message reaches the right people, at the right time, and in the right context. But it's not just about automation; it's about precision. By leveraging real-time data, programmatic marketing tailors your advertising efforts to target specific demographics, behaviors, and interests, making every ad dollar count. Stay tuned for a deep dive into how programmatic marketing works and why it's not just the future—it's the present. #ProgrammaticMarketing #DigitalAdvertising #AdTech

𝐀𝐝𝐓𝐞𝐜𝐡: 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐆𝐞𝐭 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩@ https://lnkd.in/ecSbt9Kr #AdTech market is expected to grow with a #CAGR of 14% from 2023 to 2030. The #technology and tools used to manage, deliver, and assess the efficacy of internet advertisements are referred to as "adtech" (advertising technology). The demand-side platforms (DSPs), ad exchanges, data management platforms (DMPs), supply-side platforms (SSPs), and other businesses and products make up the adtech industry. Advertisers can use these tools to target the appropriate demographics for their ads, make the most of their advertising budgets, and assess the effectiveness of their campaigns. By End User Media & Entertainment BFSI Education Retail & Consumer Goods IT & Telecom Healthcare By Company: Adobe,Alibaba Group,Amazon,IPONWEB (acquired by Criteo),Meta Facebook, Google, Microsoft, SpotX (now part of Magnite). #Adobe #AlibabaGroupHoldingLimited #AmazonComInc #Criteo #FacebookIncorporation #GoogleIncorporation #MicrosoftIncorporation #SpotX #AdTech #DigitalMarketing #AIinAdvertising #ProgrammaticAds #FutureOfAdvertising #TechInnovation #snr #statsandresearch

Hey folks, Our team just discovered a simple new way for brands to advertise that guarantees more sales. It was a collaboration with a major bank and one of UK's leading #newspaper! Here's the story: The bank and the paper collaborated to conduct polls within the newspaper, gathering valuable first-party data directly from readers. This data included demographics, interests, and even purchase intent related to financial services. The newspaper then leveraged this data to create highly targeted audience segments. This allowed the bank to tailor their ad messaging to specific reader groups, ensuring a much more relevant and engaging experience. The results were phenomenal! Click-through rates (CTR) skyrocketed by a whopping 66%, and brand engagement soared by an impressive 80%. Key Takeaways: - First-party data is gold! It helps brands to create highly targeted and relevant ad campaigns. - Collaborations between media outlets and brands can unlock incredible marketing potential. - Leveraging audience insights leads to significantly improved campaign performance. Any ecommerce brands out there that would like to build segments with their publishers for free? It is totally free, the publishers already pay for the software. Let's chat in the comments! #ecommerce #marketing #firstpartydata #targetedads #newspaper #ads #CTR #performancemarketing

Exciting news today: Yahoo DSP advertisers now have seamless access to Kroger audiences! We believe in the power of precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. Our purchase-based data with flexible buyer controls is the new model for leveraging first-party data and reducing programmatic advertising waste. Read more here: https://lnkd.in/g_aUBEVM

Data-driven advertising isn't just a strategy at Adorn Media; it's the cornerstone of our success. By meticulously analyzing audience data, we craft hyper-targeted campaigns that resonate with specific demographics, interests, and behaviors. This approach ensures that our message reaches the right people at the right time, maximizing engagement and minimizing wasted impressions. Through continuous optimization and real-time adjustments, we fine-tune our campaigns to achieve peak performance. This iterative process allows us to adapt to evolving trends, ensuring that our message remains relevant and impactful. Furthermore, our commitment to data-driven advertising fosters transparency and accountability. We rigorously track key metrics, allowing us to measure the success of our campaigns and demonstrate a clear return on investment. This data-driven approach not only fuels our growth but also empowers our clients with valuable insights and actionable results. At Adorn Media, we believe that data-driven advertising is the future of marketing. By harnessing the power of data, we can unlock unprecedented levels of precision, efficiency, and effectiveness, driving demand, building brand awareness, and achieving lasting success. Contact us to learn more about our data-driven strategy and business growth. #karimonstream #AdornMedia #AdornMarketing #DataDrivenMarketing #DataAnalytics #AdTech