James Doherty’s Post

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Commercial Director @ Opinary

Hey folks, Our team just discovered a simple new way for brands to advertise that guarantees more sales. It was a collaboration with a major bank and one of UK's leading #newspaper! Here's the story: The bank and the paper collaborated to conduct polls within the newspaper, gathering valuable first-party data directly from readers. This data included demographics, interests, and even purchase intent related to financial services. The newspaper then leveraged this data to create highly targeted audience segments. This allowed the bank to tailor their ad messaging to specific reader groups, ensuring a much more relevant and engaging experience. The results were phenomenal! Click-through rates (CTR) skyrocketed by a whopping 66%, and brand engagement soared by an impressive 80%. Key Takeaways: - First-party data is gold! It helps brands to create highly targeted and relevant ad campaigns. - Collaborations between media outlets and brands can unlock incredible marketing potential. - Leveraging audience insights leads to significantly improved campaign performance. Any ecommerce brands out there that would like to build segments with their publishers for free? It is totally free, the publishers already pay for the software. Let's chat in the comments! #ecommerce #marketing #firstpartydata #targetedads #newspaper #ads #CTR #performancemarketing

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