Layman Marketing Limited

✨ Go Behind the Scenes with Us! ✨ We're thrilled to share a sneak peek of our latest TVC shoot for King Fook Jewellery, featuring the stunning artist Grace Wong.💎👑 🎥Stay tuned for more exclusive behind-the-scenes moments and get ready to be dazzled! #LaymanMarketing #BehindTheScenes #KingFook #GraceWong #TVCshoot

🌟 We’re Hiring! 🌟 Ready for a fresh career opportunity? We’re hiring for some exciting roles across marketing, communications and creative! Explore some of our latest openings here: 🔗 https://lnkd.in/gKgmjnPy 🔗https://lnkd.in/gR9mYCw3 #hiring #jobs #jobsearch

CPC vs CPM: Choosing the Right Bidding Method for Your Campaign In digital advertising, choosing between CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions) is key to maximizing your ad budget. 💡 CPC: Drive Actions and Conversions With CPC, you pay only when someone clicks on your ad, making it perfect for driving traffic and conversions like purchases or sign-ups. 🔍 Example: A local bakery uses Google CPC ads for their delivery service, paying only when someone clicks to place an order. When to use CPC? ✔ Focus on conversions (purchases, sign-ups). ✔ Minimize risk by paying for user actions. ✔ Ideal for performance-driven campaigns. 💡 CPM: Boost Brand Awareness CPM helps increase visibility by charging per 1,000 impressions, regardless of user interaction. 🔍 Example: A fashion brand uses CPM ads to showcase a new collection, reaching large audiences across social media platforms. When to use CPM? ✔  Prioritize brand awareness. ✔  Reach wide audiences, especially in new markets. ✔  Ideal for non-click-based campaigns. 🆙 How to Choose CPC is effective for lead gen, purchase & direct response campaigns, while CPM is suitable for brand awareness. Choose the method that aligns best with your goals. 🛠️ Pro Tip: Use A/B testing to find the right balance between engagement and conversions, tailoring your strategy to each campaign stage. Learn more at https://lnkd.in/gwDs3X7w on how to optimize your digital marketing efforts! #LaymanMarketing #DigitalMarketing #AdBidding #CPC #CPM #AdCampaigns #BiddingStrategy #BrandAwareness 

As social platforms evolve, China's e-commerce landscape is transforming rapidly. Social commerce on platforms like WeChat, Xiaohongshu, and Douyin is becoming a driving force, offering seamless purchasing experiences. With innovative tools such as AR, VR, and livestream shopping, brands are engaging consumers in new, immersive ways. To succeed, please get in touch with: https://lnkd.in/gSX4_NVf #LaymanMarketing #Xiaohongshu #Ecommerce #Wechat #Douyin #Socialcommerce

🌕✨ Happy Mid-Autumn Festival from Layman Marketing Limited! ✨🌕 May this festive season bring happiness, prosperity, and togetherness to your homes💫 #LaymanMarketing #MidAutumnFestival #FullMoon

👌 CPE vs CPA- Boost Your Engagement and Conversion Rates In digital marketing, two key metrics stand out: CPE (Cost Per Engagement) and CPA (Cost Per Acquisition). But which should you focus on to boost user engagement and conversion rates? Let’s dive in. CPE: Driving Deeper Engagement CPE measures the cost of each user interaction—likes, shares, comments. If building brand awareness and community is your goal, CPE is essential. 🔍 Example: A cosmetic brand runs a social media campaign with user-generated content, focusing on likes and shares. By optimizing for CPE, they engage users likely to become loyal advocates.   CPA: Optimizing for Conversions CPA measures the cost to acquire a customer or lead. If your objective is driving sales, sign-ups, or direct conversions, CPA is the metric to watch. It ensures your marketing spend leads to measurable outcomes. 🔍 Example: An e-commerce store launches ads to drive product purchases. By optimizing for CPA, the store minimizes cost per purchase, ensuring a better ROI. Balancing Both for Success CPE builds engagement, while CPA turns that engagement into results. 🛠️ Tip: Run A/B tests to see how different audiences respond to CPE vs. CPA-optimized content. This will reveal what drives engagement and conversions. 🚀 Actionable Insight: Use CPE to engage users and build trust, then shift to CPA to convert that engagement into tangible results. Which metrics do you prioritize？ Learn more at https://lnkd.in/gwDs3X7w on how to boost user engagement and conversion rates. #LaymanMarketing #DigitalMarketing #UserEngagement #ConversionRate #CPE #CPA 

Achieve Superior Ad Performance with Meta Advantage 👩💻 🌟 Advantage+ Placements 🔸 Efficient Campaigns: Run a single, optimized campaign that adapts in real-time instead of multiple targeted campaigns. 🔸 Reach Interested People: Targeting inputs act as suggestions, allowing the system to adapt and find the best audience. For example, targeting young adults in urban areas may expand to nearby suburbs if better performance is predicted. 🔸 Personalized Customer Journey: Deliver personalized content to your audience to drive engagement. For instance, someone engaging with a product video might see a related discount ad next. 🔸 Save Time and Effort: Automate ad optimization to focus on strategic goals, freeing up time from daily manual adjustments. Manual Placements 🔸 Setting Up with Ads Manager: Use new automated settings for better performance. Avoid overly constraining your audience; set broad parameters like location and age. 🔸 Opportunity Score: Insights into potential performance with recommendations to improve, but actual performance can vary. 🔸 Asset Customization for Placements: Tailor your ad creative by placements (feeds, Stories, in-stream videos) to align with best practices. Manual or Advantage+ Placements? While manual ad placement offers more control, it can be more costly. On the other hand, Advantage+ has lower unit costs but isn't always on target. It’s worth testing across different products and industries to find the best fit in this evolving era. Balancing both methods can lead to efficient, high-performing ad campaigns with less effort and greater impact. Visit https://lnkd.in/gwDs3X7w learn how to market your brand cost-efficiently through our comprehensive services. #laymanMarketing #Meta #Ads

Happy Islamic New Year!💖 Sending heartfelt wishes for a prosperous and peaceful Islamic New Year. May Allah's blessings be with you always! 🎉🎉 #IslamicNewYear #LaymanMarketing

✨ Selamat Hari Raya Haji to our dear friends! ✨ May the magic of this holy festival bring endless happiness to your life and fill your heart with love! 😊 #SelamatHariRayaHaji #LaymanMarketing

🚀 🚀 Power-UP Your Brand with a Winning SEO Strategy Make your brand always in the spotlight and drawing in the crowds organically! 💡 A well-crafted and executed SEO strategy enables your website to rank high in search engine results, enhancing organic site traffic. This comprehensive guide will walk you through the essential steps to develop a robust SEO plan that will elevate your brand to new heights. 🔥 🔥 Get ready to unlock the secrets of SEO and revolutionize your brand's reach：https://lnkd.in/gJFt7RsX