Micara Ludens

Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/dkJbZUch

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MARKETING & ADVERTIZING CUSTOMER STORY: Discover how IPG Mediabrands & KINESSO partnered with Perceptyx to utilize #EmployeeListening and #PeopleAnalytics to create a culture of inspired inclusivity. For Mediabrands and Kinesso, inclusivity is a business necessity. In the highly diverse, global, and competitive space in which the companies operate, potential and existing clients with #DEI goals of their own require information about the performance of the companies with which they work. “We wanted to understand what inclusion looks like for us and our culture, how we would define it, and then figure out how to support the development of an inclusive experience for our employees.” - Annalyn Jacob, Ph.D, Head of Talent Analytics and HR Operations, Mediabrands Read more about Mediabrands and Kinesso's partnership with Perceptyx : https://lnkd.in/e5vxdtcC #customerstory #MarketingEX #employeeexperience #AdvertizingEX

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/ePTKv7hp

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Hey #Chicago what do you say, come listen to how Resonate + Havas Edge win today. I'm excited to be speaking tomorrow on Data-Driven Storytelling: How Marketing Leaders Leverage Data to Drive Growth. Register here: https://lnkd.in/ghP72_2P. #AI #data #consumerinsights #growthmarketing #datadrivenmarketing #futureofmarketing #performancemedia #mediastrategy #mediaagency #resonate #havasedge

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Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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Why is loyalty marketing so vital? Check out this blog on loyalty marketing by Salesforce’s Matthew Schnelker and Merkle’s David Adler to keep your customers coming back for more: https://bit.ly/4iwsAWo

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The fact that the holidays are right around the corner just made me realize I'm already somehow behind on planning and preparation this year. Let me be an example, and let this post from Matthew Umbro help you on the advertising side of it. But do NOT ask us how to organize your personal gifting lists. Please. We need to put our oxygen masks on first 😂 #ecommerce #Q4planning #googleads #holidaystrategy #paidsearch

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🎯 Fact: 43% of consumers associate red with passion. 💡 Insight: At Valpak, we’re 100% passionate about precision targeting to help businesses reach the right audience at the right time for optimal results. 📈 Market Data: Direct mail response rates are 9x higher than email, making it one of the most effective channels for customer engagement. (Source: DMA) If you’re ready to drive impact for your business, let’s talk about how Valpak can deliver results: https://bit.ly/4eLSyT0 #Clipp #Valpak #audiencetargeting #advertising #B2B #marketing

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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Really good take aways from the April POSSIBLE Get the Trends Report 👉 https://ow.ly/yOmQ50S8EF0

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With a future-ready platform optimized for speed and ease-of-use, customers can deliver better business outcomes and more personalized customer experiences. Hear from LiveRamp's CPO Kimberly Bloomston how your business can drive value and growth from the next generation of the /LiveRamp Data Collaboration Platform. Watch the full #RampUp session: https://lnkd.in/d7KUWrhG

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As Pride Month approaches, many brands are reconsidering their strategies. Recent trends show a shift towards more subtle celebrations, driven by rising backlash against “rainbow-washing” and increasing scrutiny over genuine support for LGBTQ+ communities. 📉 What’s Changing? • Consumer Sentiment: There’s growing consumer awareness and demand for authentic representation and support. • Risk of Backlash: Brands face criticism for superficial gestures that don’t translate into meaningful action. 🤔 What Can Brands Do? • Authenticity: Ensure that Pride campaigns are backed by real, year-round support for LGBTQ+ rights. • Internal Policies: Reflect the values you promote externally with inclusive workplace practices. • Long-Term Commitment: Build ongoing relationships with LGBTQ+ communities beyond June. #PrideMonth #BrandStrategy #LGBTQ #Authenticity #Marketing

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As election season approaches, cutting through the noise becomes increasingly challenging. Political campaigns often dominate prime slots, leaving brands with fewer opportunities and rising costs 👨‍💻 So, what’s the solution? Focus on your customers! Monitor your engagement, craft messaging that aligns with your brand, and stay true to your identity. Remind your audience why they followed you in the first place 📣 For more tips on how to navigate the election wave effectively, check out the article below! #BrandAuthenticity

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/gj7Y4HFY

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/gfAzGy9c

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The latest #AdvantageOutlook Report validates what we've been seeing in the retail sector — a dynamic shift as value-conscious consumers continue to dominate the market. In response, both CPG companies and #retailers are leveraging deeper promotions and strategic displays to meet these demands. For retailers, the message is clear: adapt or fall behind. Our teammates at Advantage Solutions are constantly analyzing market trends, providing actionable insights, and helping our clients adapt swiftly to consumer needs. Huge shoutout to Jill Blanchard and her team who have once again beautifully illuminated the latest #retail and #CPG #manufacturing trends. Check out the full report here: https://lnkd.in/eNRMthp9 #Innovation #Survey #RetailMarketing

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