“The best way to spread holiday cheer is reading 84.51˚ insights for all to hear!” – Buddy the Elf, probably Dash through the data inspired by iconic holiday films in November’s Consumer Digest: https://bit.ly/4eGSSBV 📷: Sarah Wells, Jake Gevedon and Katherine Sulkey #8451Proud #ConsumerBehavior #ShopperInsights #HolidayShopping #RetailData
84.51˚
Business Consulting and Services
Cincinnati, Ohio 50,573 followers
A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.
About us
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
- Website
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http://www.8451.com
External link for 84.51˚
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Data Science, Customer Engagement, Media Optimization, Retail Media , Media Planning, 1st Party Data, Kroger Precision Marketing, Digital Media, Data Insights, Advertising , Insights, Engineering , Consulting, Science, Consumer Research , Product & Design , Behavioral Analytics, Consumer Packaged Goods , Trade Associations , Agency, Agencies, Health, Technology , Media, and Insights
Locations
Employees at 84.51˚
Updates
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Shoppers aren't putting all their eggs in one basket. Or rather, they're not filling their basket from just one department at the grocery store. 🥦 For instance, 70% of households simultaneously purchase frozen vegetables and fresh chicken, reflecting a growing trend in home cooking that balances convenience with nutrition. Learn more about the unique opportunities this presents for brands to support home cooks: https://bit.ly/3VJswsz #8451Proud #ConsumerBehavior #GroceryTrends #RetailInsights #HomeCooking
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Our well+being associate resource group is dedicated to helping 84.51˚ employees prioritize health and wellness year-round. One highlight? Their annual “Stress-free December” series! Throughout the month, this group organized thoughtful events in our Cincinnati and Chicago offices to help each other decompress and reconnect. Swipe to see 👉 #8451Proud #AssociateResourceGroup #OfficeCulture #HolidaySeason
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From her serendipitous connection with 84.51˚ to leading cutting-edge data engineering projects, Rajeswari Raghunathan brings curiosity and ingenuity to everything she does. Learn how she balances leadership, continuous learning and family time in a new Q&A: https://bit.ly/3CUevBz #8451Proud #EmployeeSpotlight #DataEngineer
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You “butter” believe we raised nearly $1,000 for our Degrees of Giving charities at this year’s Cookie Chow. 🍪💜 A heartfelt thank you to our associates who baked and donated more than 800 delicious treats—making it our most successful Cookie Chow to date! #8451Proud #LivingOurPurpose #DegreesOfGiving #Community #GivingBack #HolidayBaking
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𝟮𝟬𝟮𝟱 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗜𝗻𝘀 𝗮𝗻𝗱 𝗢𝘂𝘁𝘀 ✅ In: Using retail media to deliver precise, relevant messaging and sales lift 🥱 Out: Quiet seasonal promotions and product launches Retail media isn't just a trend; it's a tried-and-true data-backed approach that helped "the world's most loved fruit" increase sales and household penetration despite limited availability (just four months out of the year). Peel back the layers on Sumo Citrus' success and retail media's powerful impact: https://bit.ly/49CldZ7 #8451Proud #KrogerPrecisionMarketing #RetailMedia #ProductLaunch #SeasonalPromotion
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Remember when January used to mean retail hibernation? Not anymore. Consumers might be retreating to comfy couches after the holiday rush, but they're cozying up with an open mind to ecommerce, promotions and incentives. Case in point: Kroger.com saw an 8% increase in site visits and a 16% increase in orders compared to an average month in January 2024. Learn more about the post-holiday shift in shopping and how to turn lulls into opportunities: https://bit.ly/3ZS3LwN #8451Proud #ConsumerBehavior #GroceryTrends #Ecommerce #RetailMedia
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Our Working Parents associate resource group recently hosted its annual Holiday Drop-in for 84.51˚ families, including pictures with Santa (and his nemesis, the Grinch), festive crafts, face painting and adoptable dogs. We love seeing families fill our space with laughter and joy. 💜 #8451Proud #WorkingParents #HolidayParty
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Kroger Precision Marketing (KPM) powered by 84.51˚ is proud to be at the forefront of transforming how brands connect with consumers. Today, we’re excited to announce that KPM has been named “Best Brand Loyalty-Enabled Retail Media Platform” by Drug Store News and The CPG Guys at the 2024 DSN Digital + Total Store Summit! This award underscores our leadership in delivering measurable growth for brands while enhancing the consumer experience across the entire shopping journey. A heartfelt thank you to our incredible teams, partners and clients for making this milestone possible. And a special shoutout to Chandra DiGregorio, VP of Commercial Insights & Loyalty, who accepted the award on our behalf at the event in New York City. Here’s to continuing to set the standard for innovation and excellence in retail media! Learn more about the award: https://bit.ly/4iidGmh #8451Proud #KrogerPrecisionMarketing #RetailMedia
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Live from Groceryshop, Barbara Connors, VP of Strategy and Acceleration at 84.51˚, joined The CPG Guys podcast alongside Karen Satterlie from Henkel Consumer Brands and Melissa Burdick from Pacvue for a powerful discussion on retail media’s evolution and growing role in connecting brands with consumers. 💡 Key takeaways: • Retail media is media. Barbara, Karen and Melissa share insights on how this channel combines inspiration and precision to drive both awareness and real results. • Inspiration meets action. With 60% of shoppers turning to retailer apps and sites for shopping ideas, retail media is about delivering content, value and convenience. • The path forward. From hyper-personalization to fostering retailer-brand collaboration, the panel explored how retail media is redefining consumer engagement. 🎙️ Listen now: https://bit.ly/4itZBlR Huge thanks to The CPG Guys for hosting this engaging panel at Groceryshop! #8451Proud #KrogerPrecisionMarketing #RetailMedia #Innovation #CPGMarketing