Peter Phillips’ Post

🔥 #BlackFriday online shopping broke records with a reported $10.8 billion in total sales! 🔥 While that was just a 1% increase over last year, ad spend in retail media was up a whopping 92% YoY. And on social media, ad spend was up 35.1% YoY, the channel's first double-digit growth during Cyber Week since 2019 -- more evidence of how social platforms (from Meta to TikTok) are increasingly capturing commerce spend. Based on Skai's data, retail media advertisers saw: 💰 Spending Vol: +195% 👁️🗨️ Impressions: +154% 📈 AOV: +67% ✅ Conversions: +67% Top three categories: 💻 Computers & Consumer Electronics: +386% ad spend (+37% CPC) 🏡 Home & Garden: +351% ad spend (+37% CPC) 👗 Apparel: +272% ad spend (+44% CPC🏡 Home & Garden: Get more exclusive data and analysis: https://okt.to/xBzmrI * Note: above metrics are vs. Black Friday 2023 retail media.

🔥 #BlackFriday online shopping broke records with a reported $10.8 billion in total sales! 🔥 While that was just a 1% increase over last year, ad spend in retail media was up a whopping 92% YoY. And on social media, ad spend was up 35.1% YoY, the channel's first double-digit growth during Cyber Week since 2019 -- more evidence of how social platforms (from Meta to TikTok) are increasingly capturing commerce spend. Based on Skai's data, retail media advertisers saw: 💰 Spending Vol: +195% 👁️🗨️ Impressions: +154% 📈 AOV: +67% ✅ Conversions: +67% Top three categories: 💻 Computers & Consumer Electronics: +386% ad spend (+37% CPC) 🏡 Home & Garden: +351% ad spend (+37% CPC) 👗 Apparel: +272% ad spend (+44% CPC🏡 Home & Garden: Get more exclusive data and analysis: https://okt.to/MF6Trs * Note: above metrics are vs. Black Friday 2023 retail media.

🔥 #BlackFriday online shopping broke records with a reported $10.8 billion in total sales! 🔥 While that was just a 1% increase over last year, ad spend in retail media was up a whopping 92% YoY. And on social media, ad spend was up 35.1% YoY, the channel's first double-digit growth during Cyber Week since 2019 -- more evidence of how social platforms (from Meta to TikTok) are increasingly capturing commerce spend. Based on Skai's data, retail media advertisers saw: 💰 Spending Vol: +195% 👁️🗨️ Impressions: +154% 📈 AOV: +67% ✅ Conversions: +67% Top three categories: 💻 Computers & Consumer Electronics: +386% ad spend (+37% CPC) 🏡 Home & Garden: +351% ad spend (+37% CPC) 👗 Apparel: +272% ad spend (+44% CPC🏡 Home & Garden: Get more exclusive data and analysis: https://okt.to/hzxGW1 * Note: above metrics are vs. Black Friday 2023 retail media.

🔥 #BlackFriday online shopping broke records with a reported $10.8 billion in total sales! 🔥 While that was just a 1% increase over last year, ad spend in retail media was up a whopping 92% YoY. And on social media, ad spend was up 35.1% YoY, the channel's first double-digit growth during Cyber Week since 2019 -- more evidence of how social platforms (from Meta to TikTok) are increasingly capturing commerce spend. Based on Skai's data, retail media advertisers saw: 💰 Spending Vol: +195% 👁️🗨️ Impressions: +154% 📈 AOV: +67% ✅ Conversions: +67% Top three categories: 💻 Computers & Consumer Electronics: +386% ad spend (+37% CPC) 🏡 Home & Garden: +351% ad spend (+37% CPC) 👗 Apparel: +272% ad spend (+44% CPC🏡 Home & Garden: Get more exclusive data and analysis: https://okt.to/bTcGKl * Note: above metrics are vs. Black Friday 2023 retail media.

🔥 #BlackFriday online shopping broke records with a reported $10.8 billion in total sales! 🔥 While that was just a 1% increase over last year, ad spend in retail media was up a whopping 92% YoY. And on social media, ad spend was up 35.1% YoY, the channel's first double-digit growth during Cyber Week since 2019 -- more evidence of how social platforms (from Meta to TikTok) are increasingly capturing commerce spend. Based on Skai's data, retail media advertisers saw: 💰 Spending Vol: +195% 👁️🗨️ Impressions: +154% 📈 AOV: +67% ✅ Conversions: +67% Top three categories: 💻 Computers & Consumer Electronics: +386% ad spend (+37% CPC) 🏡 Home & Garden: +351% ad spend (+37% CPC) 👗 Apparel: +272% ad spend (+44% CPC🏡 Home & Garden: Get more exclusive data and analysis: https://okt.to/uTbcWU * Note: above metrics are vs. Black Friday 2023 retail media.

🔥 #BlackFriday online shopping broke records with a reported $10.8 billion in total sales! 🔥 While that was just a 1% increase over last year, ad spend in retail media was up a whopping 92% YoY. And on social media, ad spend was up 35.1% YoY, the channel's first double-digit growth during Cyber Week since 2019 -- more evidence of how social platforms (from Meta to TikTok) are increasingly capturing commerce spend. Based on Skai's data, retail media advertisers saw: 💰 Spending Vol: +195% 👁️🗨️ Impressions: +154% 📈 AOV: +67% ✅ Conversions: +67% Top three categories: 💻 Computers & Consumer Electronics: +386% ad spend (+37% CPC) 🏡 Home & Garden: +351% ad spend (+37% CPC) 👗 Apparel: +272% ad spend (+44% CPC🏡 Home & Garden: Get more exclusive data and analysis: https://okt.to/QTl63G * Note: above metrics are vs. Black Friday 2023 retail media.

🔥 #BlackFriday online shopping broke records with a reported $10.8 billion in total sales! 🔥 While that was just a 1% increase over last year, ad spend in retail media was up a whopping 92% YoY. And on social media, ad spend was up 35.1% YoY, the channel's first double-digit growth during Cyber Week since 2019 -- more evidence of how social platforms (from Meta to TikTok) are increasingly capturing commerce spend. Based on our data, retail media advertisers saw: 💰 Spending Vol: +195% 👁️🗨️ Impressions: +154% 📈 AOV: +67% ✅ Conversions: +67% Top three categories: 💻 Computers & Consumer Electronics: +386% ad spend (+37% CPC) 🏡 Home & Garden: +351% ad spend (+37% CPC) 👗 Apparel: +272% ad spend (+44% CPC) Get more exclusive data and analysis: https://okt.to/s1qLSi * Note: above metrics are vs. Black Friday 2023 retail media.

I could not wait to share this given how exciting the news is! 🔥 #BlackFriday online shopping broke records with a reported $10.8 billion in total sales! 🔥 While that was just a 1% increase over last year, ad spend in retail media was up a whopping 92% YoY. And on social media, ad spend was up 35.1% YoY, the channel's first double-digit growth during Cyber Week since 2019 -- more evidence of how social platforms (from Meta to TikTok) are increasingly capturing commerce spend. Based on Skai's data, retail media advertisers saw: 💰 Spending Vol: +195% 👁️🗨️ Impressions: +154% 📈 AOV: +67% ✅ Conversions: +67% Top three categories: 💻 Computers & Consumer Electronics: +386% ad spend (+37% CPC) 🏡 Home & Garden: +351% ad spend (+37% CPC) 👗 Apparel: +272% ad spend (+44% CPC🏡 Home & Garden: Get more exclusive data and analysis: https://okt.to/IEoTce * Note: above metrics are vs. Black Friday 2023 retail media.

🔥 #BlackFriday online shopping broke records with a reported $10.8 billion in total sales! 🔥 While that was just a 1% increase over last year, ad spend in retail media was up a whopping 92% YoY. But it wasn't just spend that saw an increase. Based on Skai's data, retail media advertisers saw: 💰 Spending Vol: +195% 👁️🗨️ Impressions: +154% 📈 AOV: +67% ✅ Conversions: +67% Top three categories: 💻 Computers & Consumer Electronics: +386% ad spend +37% CPC 🏡 Home & Garden: +351% ad spend +37% CPC 👗 Apparel: +272% ad spend +44% CPC Get more exclusive data and analysis: https://okt.to/m0BclX * Note: above metrics are vs. Black Friday 2023 retail media.

🛍️ As the holiday shopping season kicks off, Black Friday 2024 is ready to make headlines with record-breaking sales and shifting consumer behaviors. 📈 This year, preliminary data indicates that online shopping is set to soar, with projections estimating total sales between $10.7 billion and $11 billion, reflecting a significant increase from previous years. Globally, Salesforce said spending also reached a new high: $74.4 billion was spent in the 24-hour period, up 5% on a year ago. The influence of mobile devices continues to grow, with more shoppers opting for the convenience of purchasing on smaller screens. To ensure users choose you and your products, leverage all advertising opportunities across various devices. Audio ads help you directly reach and engage your target audience. Source: statistics.blackfriday #blackfridayads #blackfridaymarketing #purchasingstatistics