Peter Phillips’ Post

Happy Monday LinkedIn-verse! The complex and ever-changing world of retail media requires partnerships and collaboration among providers. Today, we're announcing an alliance between Skai and NielsenIQ. Details below: Together, we will enhance retail media performance through unmatched digital shelf intelligence and omnichannel measurement capabilities. Our collaboration will enable marketers to: ✅ Make real-time, data-driven optimizations ✅ Maximize profitability ✅ Generate incremental sales ✅ Outperform competitors ✅ Grow market share across RMNs Per Gil Sadeh, President of #Skai, “This collaboration is just the beginning, and we look forward to bringing even greater value and innovation to our clients in the months ahead." See more details on how our alliance with #NIQ will benefit marketers: https://okt.to/JoufwA

📢ICYMI - A first for retail media Boots UK have partnered with LiveRamp and Criteo enabling us to connect online and in-store data for better omnichannel ROAS and more targeted, measurable retail media. But how is this partnership re-shaping retail media, and what exactly does it mean for our brand partners? In these 2 articles, InternetRetailing explains this first-to-market partnership, and clearly breaks down its benefits for brands and retail media alike. Check the comments for the links to both articles 🔗 📝 Paul Skeldon 📝 Colin Lewis

Elevating eRetail Media Investment & Strategy! 🎯 In today’s data-driven world, integrating numerous data sources can be challenging and time-consuming. This often leads to delayed decisions and missed opportunities. Our partnership with Skai is set to revolutionize eRetail Media investment and strategy. By automating decision-making and budget allocation, we assist manufacturers with timely and optimized outcomes. I am excited to see this partnership grow! #eCommerce #eretailmedia #optimization NielsenIQ Data Impact by NIQ

New partnership alert! 🚨 Retail Media grows more important every day, and having the best possible data to optimize your retail media spend is critical. Excited to partner with Skai to help our mutual clients drive the strongest volume growth and ROI for their omnichannel media spend. Want to hear more? Let me know!

Unlock the future of Omnichannel Transformation with The Full View™ - Measurement by NIQ! 🚀 Say goodbye to fragmented data! The Full View™ - Measurement by NIQ offers unparalleled coverage across all channels, giving you the data you need to dominate the omnichannel landscape. Discover the power of: ✔️ Integrated View: Access insights from top e-commerce retailers to social commerce, all in one place. ✔️ Granular Insights: Dive deep with account-level data and key product attributes. ✔️ Private Label Clarity: Gain visibility into private label trends across channels, reducing hidden competition. Tap into your hidden potential with our game-changing solution! 👉 https://lnkd.in/e7sETYHk

Unlock the future of Omnichannel Transformation with The Full View™ - Measurement by NIQ! 🚀 Say goodbye to fragmented data! The Full View™ - Measurement by NIQ offers unparalleled coverage across all channels, giving you the data you need to dominate the omnichannel landscape. Discover the power of: ✔️ Integrated View: Access insights from top e-commerce retailers to social commerce, all in one place. ✔️ Granular Insights: Dive deep with account-level data and key product attributes. ✔️ Private Label Clarity: Gain visibility into private label trends across channels, reducing hidden competition. Tap into your hidden potential with our game-changing solution! 👉 https://lnkd.in/e7sETYHk

Unlock the future of Omnichannel Transformation with The Full View™ - Measurement by NIQ! 🚀 Say goodbye to fragmented data! The Full View™ - Measurement by NIQ offers unparalleled coverage across all channels, giving you the data you need to dominate the omnichannel landscape. Discover the power of: ✔️ Integrated View: Access insights from top e-commerce retailers to social commerce, all in one place. ✔️ Granular Insights: Dive deep with account-level data and key product attributes. ✔️ Private Label Clarity: Gain visibility into private label trends across channels, reducing hidden competition. Tap into your hidden potential with our game-changing solution! 👉 https://lnkd.in/e7sETYHk

BIG News 📢 The next era of omnichannel measurement is finally here with The Full View™ measurement from NielsenIQ! This is an opportunity to gain a best-in-class omnichannel perspective on performance empowering truly actionable data-driven decisions. With unrivaled coverage, granularity and accuracy and an integrated view across channels, including marketplace, The Full View - Measurement offers: 🛒 Expanded Coverage: Available for all CPG categories to enable the easiest in-store and online comparisons. 📊 Unmatched Granularity: Prioritizing depth, not just breadth, with account and item level visibility. 💡 Customization & Accuracy: Customize hierarchy views to suit your specific analytics needs Launching today, The Full View – Measurement is set to revolutionize the data landscape. DM me for more information ⚡ #Omnichannel #Retail #Data #Insights

Check out the latest #SmartBites Newsletter! ✨ In it, you'll find all the commerce news you need to know right now, including: • A peek 👀 at our upcoming Omnichannel Insights Report (and how to get your hands on it first!) • Marketers Big Bets for 2024 – the tactics omnichannel experts are leaning into right now • New features and products from our latest release that will help you CRUSH your goals. Get the scoop here 👉 https://lnkd.in/g5t8XMf3 #CPGNews #RetailTrends #OmnichannelInsights

By combining leaders in retail measurement for fast-moving consumer goods and for tech and durable goods, you now get a Total Store read of what consumers purchase online and offline. Joshua Hubbert, our Chief Integration and Value Creation Officer, tells us how this empowers clients with unparalleled omnichannel purchase insights for optimized strategic planning. Together, we’re positioned to keep investing, innovating, and delivering the Full View™ to our global clients. Learn more about GfK's 90-year legacy and our combination with NIQ here: https://lnkd.in/dKbuXne9 #TheFullView