Data Impact by NIQ

How do you know if a rumor is true? In our business, you analyze the data, that’s how. Word is, retailers are giving preferred placement to private labels in online search. So. We looked at the share of search for keywords in 5 major categories. Then we singled out the share of search (SOS) for private label products for those keywords. What did we find? You’ll just have to click through to find out. 😇 Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

🔥 Retail media. Talk about a hot topic. According to Insider Intelligence, it's forecast to grow by more than 20% this year, reaching $55.35 billion. That’s big bucks. Get the lowdown on what’s happening and what to do about it here.👇 https://lnkd.in/eJvGR_Ej Clear infographics, analyses, bullet points, summaries…everything you want in a piece of content. 🙋♀️ Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #retailmedia

There's no buzz around retail media right now. So calm. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #retailmedia

We're faced with so much brain-bending choice daily. 🤯 Email closers, coffee orders, emojis—none of it’s easy. And when it comes to optimizing product detail pages? That’s no small dilemma either. Our decision tree simplifies the chaos, turning PDP woes into better rankings. Better search results? ✅ Stress? Deleted. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

Today we’re very happy to announce an expanded alliance between NielsenIQ and Pacvue to deliver the next generation of intelligence in retail media strategies. This new collaboration unlocks deeper insights to provide clients with the competitive edge needed to thrive in today’s digital retail environment. To read the press release, please click here👇 https://lnkd.in/einUV_FY #ecommerce #brand #fmcg #retailmedia

We’re very pleased to announce a strategic alliance between Skai and NielsenIQ to enhance retail media performance with cutting-edge digital shelf intelligence and omnichannel measurement capabilities.  This new alliance launches with the inclusion of NIQ’s Digital Shelf insights—data on product content, inventory, pricing, promotions, and more—into Skai’s platform. To read the press release, please click here👇 https://lnkd.in/et2b2zif #ecommerce #brand #fmcg #retailmedia

We are very happy to introduce our new Customer Success Manager, Marine Casseville. 👏👏 Marine’s background includes the FMCG industry at Unilever, and Pathé Cinemas. Her experience in the retail and entertainment sectors has developed her skills in business development, ecommerce, and digital marketing. Marine has delivered a variety of impactful solutions that drew upon data analysis, and she has knows the ins and outs of omnichannel marketing. Beyond work, Marine is a true sports and cinema enthusiast, bringing her energetic and passionate spirit to everything she does. Please join us in extending a warm welcome to Marine! 🥳 Data Impact by NIQ. Actionable, reliable ecommerce analytics. #newhire #ecommerce #brand #fmcg

Today we’re very happy to announce an expanded alliance between NielsenIQ and Pacvue to deliver the next generation of intelligence in retail media strategies. This new collaboration unlocks deeper insights to provide clients with the competitive edge needed to thrive in today’s digital retail environment. To read the press release, please click here: https://lnkd.in/ebaY5hzE    Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #retailmedia

Today we’re very pleased to announce a strategic alliance between Skai and NielsenIQ to enhance retail media performance with cutting-edge digital shelf intelligence and omnichannel measurement capabilities. This new alliance launches with the inclusion of NIQ’s Digital Shelf insights—data on product content, inventory, pricing, promotions, and more—into Skai’s platform. To read the press release, please click here: https://lnkd.in/eQEYD4Pf Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #retailmedia

For the second year running, our own Marcelina Fedczyszyn and Paul Hendry recently visited Henkel in Vienna for their ecommerce convention. Together, they gave a well-received presentation entitled “Leveraging data to increase performance". The two day event was a great learning opportunity, attended by a variety of international teams. We’d especially like to thank Boris Rütten, Aga Purchala, Taras Polishchuk, Claudia Vanselow, Marie Hobzova, Boglárka László-Keszei and Francesco Di Lorenzo for their invaluable help and insight. Here’s to another year of this rich, mutually beneficial collaboration! Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel