Profitero

Profitero’s 8th annual eCommerce Organizational Benchmark study 📊 found that half of the brands surveyed feel they are not keeping pace with the competition. Becky Carruthers breaks down the data from more than 260 brand manufacturers into three practical takeaways and demonstrates how to build a digital shelf strategy your competitors will envy based on real-world case studies. 🏆 🌟 Leaders, those able to maintain 26% growth in Omnichannel sales and a 26% share of category sales online, all support their people, leverage the right partners, and have a set of practices that put data into action, fast. By surfacing what leaders do better, we aim to empower brands to set aside FOMO and instead FOCUS their teams on proven strategies. 📖 Read the blog: https://buff.ly/4fltdiC

Today we’re gifting our 3rd and final eCommerce Stats Unwrapped. 🎁 We hope you enjoyed our holiday series. Our final gift unwraps insights into one of the biggest ongoing challenges for brands: optimized online content. Drawing from our Defining Content Effectiveness report, we highlight the crucial first step—content compliance. Yet, compliance remains a hurdle, with 1 in 3 products across major eRetailers still displaying missing or incorrect content. Head over to our blog (https://lnkd.in/eSB9eyYT) to see eCommerce Stats Unwrapped in full, and to understand why these stats are so important for brands. #eCommStatsUnwrapped

🔍 Did you know that only 62% of EMEA brands and 46% of North American brands have a dedicated center of excellence (COE), compared to 77% of leaders 🦸 driving omnichannel change management through a strong COE? This fall, industry leaders gathered at the #DigitalShelfSummitEurope with Profitero & The Digital Shelf Institute. In this video recap, Profitero's VP of Industry Insights, Andrew Pearl, unpacks key insights from this year’s eComm Organizational Benchmark Study. Explore the full report now for deeper insights into what top brands are doing differently.👇 https://buff.ly/4gbPbpu

New Data Alert! 🎁 Today is Day 2 of Profitero’s eCommerce Stats Unwrapped and we are gifting some new data featuring the growing challenges brands face in their quest to win search. Including stats from our brand new Search ROI Report. We know many brands are faced with the challenge of the impact of skyrocketing retail media spend and private label dominance on Page 1. Yet, despite these hurdles, there’s a big opportunity—brands moving from Page 2 to a top 5 organic spot see an 89% sales uplift. Scroll through to see more highlights from our new study or click here (https://lnkd.in/eH9MwBcr) to get the full report. Look out for our final eCommerce Stats Unwrapped gift on Monday! #eCommerce #digitalshelf #statsunwrapped #searchplacement

Looking for the best outcome in your Amazon AVN this season? Take some inspiration from leading brands, who use digital shelf data to uncover growth opportunities and come prepared with powerful talking points. ✍ Check out our new blog from Andrew Pearl to learn more, featuring expert tips from Martin Heubel to set your brand up for a more profitable 2025. https://lnkd.in/ekpakNB4 #amazon #AVN #digitalshelf

Partnering with Skai and leveraging Profitero's Shelf Intelligent Media has been a game-changer for our client. By optimizing bids based on competitor stock levels and utilizing Skai's Portfolio Optimization, our client has been able to: ✨ Automatically adjust bids based on competitor stock levels ✨ Optimize over 1,800 keywords to secure top ad placements ✨ Drive significant growth, including +4% increase in ROAS To learn more, visit: https://lnkd.in/esJXzm2t #ecommercestrategy #amazonadvertising #digitalmarketing #partnership #skai #profitero

Today is Day 1 of Profitero’s eCommerce Stats Unwrapped. 🎁 As we close out 2024, we’re delivering the gift of our favorite stats from the last 12 months. To kick us off, we’re featuring headlines from our 8th annual eCommerce Organizational Benchmark Study. This data highlights how leading brands are driving stronger growth by investing in their eCommerce teams, strategies, and data. Scroll through to see more bite-sized stats from our new study or click here (https://lnkd.in/eG4CdGKu) to get the full report. Look out for our second edition of our eCommerce Stats Unwrapped gift on Thursday.

🤔 Wondering how to leverage AI across your content lifecycle? The new AICC ebook highlights how Profitero and leading AI vendors like Vizit, Salsify, andMikMak fit into key stages—from insights & optimization to monitoring and execution. Plus, it features valuable research from Accenture, firstmovr, and gen.video, offering frameworks and practical insights for seamlessly integrating AI into your strategy. 📊 See how these innovative solutions can elevate your content at every step, delivering powerful, optimized experiences for your customers. Download the FREE ebook today 📥 https://buff.ly/3Z7Ht9K

With the shopper journey becoming increasingly omnichannel, winning search is table stakes for brands looking to grow their sales online and in-store, but it’s becoming increasingly competitive as brands who can afford it opt to pay for the top spots. Profitero’s latest insights reveal the potential impact on sales when brands manage to make their way from page 2 of search to page 1. 📊✨ Download our report to explore what you could gain from getting your product to page 1 as well as actionable strategies for improving search placement, maximizing ROI, and staying ahead of the competition. 🚀📘 https://lnkd.in/e-Z4GA4j

🎙️✨ What an inspiring evening! The BRAVE COMMERCE Podcast hosted a festive dinner in NYC, gathering incredible brand leaders for an evening of networking and celebrating the holiday season. A big thank you to everyone who joined us—here’s to building connections that inspire and shape the future of our industry. Cheers to the season of growth and gratitude! 🥂