Peter Phillips’ Post

The results of our 2024 Retail Media Pulse Report are clear: A multi-channel strategy maximizes channel ROI.  📈 SMBs specifically need to tailor their strategy to make the most of their ad budget and the best performing channels.  Learn how the most successful SMBs/MMBs leverage channels like paid social, paid search, and Amazon to create a high-performing multi-channel approach to retail media: https://lnkd.in/ejin_Rs7 

Scrambling to analyze Q1 results for your manager this week? Our benchmarks can help. Retail Media 🛍️ 35% of Skai retail media accounts saw both higher CPC and increased spend in March. Paid Search 🔍 Half of Skai search accounts spent more in March than in February, with average daily spending increasing by 5%. Paid Social 📲 CPM went up for 55% of Skai's social accounts from February to March. How do you measure up? Check out the full breakdown of last month's benchmarks 👇 https://okt.to/Z1acuK

Social media platform TikTok has been building out its search products over the last few years and now, it is taking it one step further by allowing advertisers to directly target its search results page. "The search ads campaign is a #TikTok ad campaign that uses keywords to help you reach people searching for specific terms related to your product or service," said TikTok. The search ads campaign essentially enables you to have control over ads targeted uniquely and exclusively to the TikTok search results page. Is TikTok coming for Google with its new search ad offerings? Let's hear from Don Anderson, Ali Shabaz, and Gary Cheung. #advertising #search

👀 Has PMax adoption maxed out? Even as spending has more than doubled YoY, the adoption of Performance Max campaigns has slowed since the pre-holiday jump from Q2 to Q3 of last year... Do you see the same trend in your reports? Find out more on this and more across paid search, retail media, and paid social in Skai's latest quarterly trends report: https://okt.to/h5JAMl

Dive into Skai's latest benchmarks to see how you measure up 👇 🛍️ Retail Media 48% of retail media accounts spent less in April than in March, due at least in part to the shorter month. 🔍 Paid Search Half of paid search accounts on Skai saw no change in spend or CPC from March to April. 📲 Paid Social Social CPM fell by 9% in April, leading to an 8% decline in total channel spending. There's more: https://okt.to/9UnCxP

Discover the latest updates and news highlights in Paid Media, brought to you by our Paid Media team! 🚀 This edition features the newest developments in Social, Amazon, and Google Ads. Give us a follow to keep up to date with the latest industry trends and valuable insights. #PaidMedia #PaidMediaNews #GoogleAds #AmazonMarketing #PaidSocial

👀 Has PMax adoption maxed out? Even as spending has more than doubled YoY, the adoption of Performance Max campaigns has slowed since the pre-holiday jump from Q2 to Q3 of last year... Do you see the same trend in your reports? Check out what else is changing across paid search, retail media, and paid social in our latest quarterly trends report: https://okt.to/OdBPb6

𝗥𝗲𝘁𝗮𝗶𝗹 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗙̶𝗶̶𝗻̶𝘁̶𝗲̶𝗰̶𝗵̶ 𝗔𝗱𝗧𝗲𝗰𝗵. ⁣⁣ ⁣⁣ With walled gardens becoming increasingly opaque, relying on traditional top-of-funnel (ToFu) social metrics and middle-of-funnel (MoFu) search behavior is no longer sufficient to justify media spend. The bar for social proof has risen dramatically - 𝗳𝗿𝗼𝗺 𝗺𝗲𝗿𝗲 𝗰𝗹𝗶𝗰𝗸𝘀 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗼 𝗮𝗰𝘁𝘂𝗮𝗹 𝗿𝗲𝘁𝗮𝗶𝗹 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀, i.e., transactions. Marketers are now more inclined to invest in ads powered by retail intelligence rather than paying the infamous Google-Meta tax. 💰⁣⁣ ⁣⁣ The growth rates of ad/ media categories mirror those of their leading platforms, highlighting this shift in spends:⁣⁣ • Search (+12% YoY) :: Google Search (+14% YoY) 🔎⁣⁣ • Social Media (+14% YoY) :: Meta Platforms (+16% YoY) 💬⁣⁣ • Retail Media (+21% YoY) :: Amazon Ads (+24% YoY) 🛒⁣⁣ ⁣⁣ Industry giants like Amazon, Walmart, and JPMorganChase have built their own supply networks powered by their deep transactional insights. Regional leaders such as Flipkart (India), Schwarz Gruppe (EU), and Tokopedia (Indonesia) are partnering with companies like The Trade Desk and Criteo to outsource their ad tech offerings. It's only a matter of time before more consumer tech giants start capitalizing their data and customer understanding.⁣⁣ ⁣⁣ Discover what’s fueling this paradigm shift—dive into the full post for deeper insights ▶️

Retail Media has established itself as the fastest growing advertising category (+21% YoY) overshadowing even paid social and paid search as of 2024. So what is the hype about? Why is it outperforming other channels, drawing over $54 Bn in marketing budgets worldwide? In this post, we dive deeper into how the rise of Retail Media Networks is transforming many businesses into powerful media houses and what's the secret behind its performance.

Tracking High Value Customers from Paid Ads. Not tracking lead sources? I'd just setup a simple google spreadsheet with: Name, Email, Phone, Date, Lead Source, etc Not tracking most valuable customers? Add a column to the sheet, label it "Value" Given time, you will identify which lead source delivers the highest value customers over other lead sources. and then? Consider redistributed ad budget to that lead source. Here's a cool story, a client of mine in Perth (Gary) - runs paid ads across Meta and TikTok. He promotes 3 services, one of which his most valuable customers come from Facebook. However, one of his other services, his most valuable customers come from TikTok (measured over 60 days using a simple spreadsheet) So we effectively pulled budget from the third service, and are now exclusively only running one service on Facebook, and the other on TikTok. Goes without saying his margins got nice little bump from this simple adjustment. #facebookmarketing #facebookads #zapier