Akash Rathi’s Post

Cynics in traditional media have long criticized tech companies & e-commerce firms for pouring resources into engagement loops while racking up huge losses, questioning where the revenue would come from. Guess what? They're coming for your money. Retail Media is the answer, turning that engagement into revenue. It's now the fastest-growing and most effective advertising channel for brands. Check out what the headline reads now and why?

Retail Media has established itself as the fastest growing advertising category (+21% YoY) overshadowing even paid social and paid search as of 2024. So what is the hype about? Why is it outperforming other channels, drawing over $54 Bn in marketing budgets worldwide? In this post, we dive deeper into how the rise of Retail Media Networks is transforming many businesses into powerful media houses and what's the secret behind its performance.

The results of our 2024 Retail Media Pulse Report are clear: A multi-channel strategy maximizes channel ROI.  📈 SMBs specifically need to tailor their strategy to make the most of their ad budget and the best performing channels.  Learn how the most successful SMBs/MMBs leverage channels like paid social, paid search, and Amazon to create a high-performing multi-channel approach to retail media: https://lnkd.in/ejin_Rs7 

The increase in Meta's advertising revenue is evident! The effectiveness of paid advertisements on various social platforms once again highlights the dominance of Meta's platform and emphasises the necessity of allocating your advertising budget across multiple social platforms. #themarketingco

As the landscape of paid advertising continues to evolve, I’m shifting my focus from Social Media to Paid Advertising, I'm eager to learn how emerging trends and data-driven strategies can enhance campaign performance. I'm curious—how do you see these changes impacting our industry? Will this transition help me adapt and grow in this dynamic environment? #performancemarketing #googleads #metaads

📲 TikTok is a dynamic and promising source for media buying. Many webmasters successfully work in various niches using our smartlink. In this article, we will discuss the features of organic and paid targeted advertising on TikTok. https://lnkd.in/d4pnJJE9 #marketing #lospollos #smartlink #traffic #monetization #lospollosblog

Why are paid ads so important? With the power of targeted advertising, you'll be able to connect with the right people at the right time. Our Google Ads offer might be for you! Once you sign up with us, you'll be eligible for a $500 credit in ad spend! Who doesn't love doubling your budget? #vmdservices #GoogleAds

Thinking of expanding your activity across paid media? Consider which campaign types, platforms and channels you are operating on to identify any areas to scale.

Last week I completed a month long Denison Edge Digital Advertising course. I learned how to maximize clicks, sales, and views through paid digital advertising. I also learned how to create digital ads on Meta, Google, Instagram and Tiktok. View my verified achievement from Denison Edge.

🔥 Fospha's research demonstrates that inaccurate measurement significantly affects paid social and top-of-funnel marketing strategies in modern e-commerce brands. Traditional platforms like Google Analytics and Ads Manager tend to under-reported channels, leading to under-investment and missed opportunities for advertisers. Across the major channels, GA underclaims the most in TikTok. Read more here ➡️ https://hubs.ly/Q02rXw_B0