Peter Phillips’ Post

Whether you’re decking the digital halls for Black Friday, Cyber Monday, or the shopping days in between, these merry tips from Skai can help you sleigh your conversion goals: 🦌 Lead the pack like 𝐃𝐚𝐬𝐡𝐞𝐫 with powerful, granular targeting 🦌 Glide smoothly like 𝐃𝐚𝐧𝐜𝐞𝐫 using retailer first-party data 🦌 Add flair like 𝐏𝐫𝐚𝐧𝐜𝐞𝐫 with limited-time social promotions 🦌 Add a touch of 𝐕𝐢𝐱𝐞𝐧’s magic to your search shopping ads What about the rest of the gang? 🦌 𝐂𝐨𝐦𝐞𝐭 🦌 𝐂𝐮𝐩𝐢𝐝 🦌 𝐃𝐨𝐧𝐧𝐞𝐫 🦌 𝐁𝐥𝐢𝐭𝐳𝐞𝐧 🦌 𝐑𝐮𝐝𝐨𝐥𝐩𝐡 all have their uses too, check them out 👇 https://okt.to/6ojxYg

Whether you’re decking the digital halls for Black Friday, Cyber Monday, or the shopping days in between, these merry tips from Skai can help you sleigh your conversion goals: 🦌 Lead the pack like 𝐃𝐚𝐬𝐡𝐞𝐫 with powerful, granular targeting 🦌 Glide smoothly like 𝐃𝐚𝐧𝐜𝐞𝐫 using retailer first-party data 🦌 Add flair like 𝐏𝐫𝐚𝐧𝐜𝐞𝐫 with limited-time social promotions 🦌 Add a touch of 𝐕𝐢𝐱𝐞𝐧’s magic to your search shopping ads What about the rest of the gang? 🦌 𝐂𝐨𝐦𝐞𝐭 🦌 𝐂𝐮𝐩𝐢𝐝 🦌 𝐃𝐨𝐧𝐧𝐞𝐫 🦌 𝐁𝐥𝐢𝐭𝐳𝐞𝐧 🦌 𝐑𝐮𝐝𝐨𝐥𝐩𝐡 all have their uses too, check them out 👇 https://okt.to/jXU2zS

Whether you’re decking the digital halls for Black Friday, Cyber Monday, or the shopping days in between, these merry tips from Skai can help you sleigh your conversion goals: 🦌 Lead the pack like 𝐃𝐚𝐬𝐡𝐞𝐫 with powerful, granular targeting 🦌 Glide smoothly like 𝐃𝐚𝐧𝐜𝐞𝐫 using retailer first-party data 🦌 Add flair like 𝐏𝐫𝐚𝐧𝐜𝐞𝐫 with limited-time social promotions 🦌 Add a touch of 𝐕𝐢𝐱𝐞𝐧’s magic to your search shopping ads What about the rest of the gang? 🦌 𝐂𝐨𝐦𝐞𝐭 🦌 𝐂𝐮𝐩𝐢𝐝 🦌 𝐃𝐨𝐧𝐧𝐞𝐫 🦌 𝐁𝐥𝐢𝐭𝐳𝐞𝐧 🦌 𝐑𝐮𝐝𝐨𝐥𝐩𝐡 all have their uses too, check them out 👇 https://okt.to/9wpfv8

Whether you’re decking the digital halls for Black Friday, Cyber Monday, or the shopping days in between, these merry tips can help you sleigh your conversion goals: 🦌 Lead the pack like 𝐃𝐚𝐬𝐡𝐞𝐫 with powerful, granular targeting 🦌 Glide smoothly like 𝐃𝐚𝐧𝐜𝐞𝐫 using retailer first-party data 🦌 Add flair like 𝐏𝐫𝐚𝐧𝐜𝐞𝐫 with limited-time social promotions 🦌 Add a touch of 𝐕𝐢𝐱𝐞𝐧’s magic to your search shopping ads What about the rest of the gang? 🦌 𝐂𝐨𝐦𝐞𝐭 🦌 𝐂𝐮𝐩𝐢𝐝 🦌 𝐃𝐨𝐧𝐧𝐞𝐫 🦌 𝐁𝐥𝐢𝐭𝐳𝐞𝐧 🦌 𝐑𝐮𝐝𝐨𝐥𝐩𝐡 all have their uses too, check them out 👇 https://okt.to/wVe5Un

Get ready for the holiday rush! This Black Friday and Cyber Monday, partner with 365 Digital and Criteo to maximise your business impact! Preparation is key—start crafting targeted campaigns, optimising product listings, and leveraging Criteo’s powerful analytics to refine your strategies. With personalised marketing and dynamic retargeting, you can engage your audience like never before. Don’t miss out on this critical shopping period! Let’s turn the holiday rush into a profitable opportunity together. Reach out to 365 Digital today! #365Digital #Criteo #BlackFriday #CyberMonday

Black Friday & Cyber Monday are Almost Here! Here’s a step-by-step checklist to help you crush it this BFCM: ⚡ BEFORE BFCM 𝟏. Identify your star products to promote heavily during the event. 2. Ensure you have enough inventory to meet the surge in demand. 3. Schedule competitive Prime-exclusive deals and lightning deals in advance. 4. Create a dedicated Amazon Store page specifically for deals. 5. Conduct a thorough audit of your existing campaigns to clean them up before the event. 6. Target In-Market and Lifestyle audiences to engage shoppers already browsing your category. 7. Dominate your aisle with Sponsored and Display contextual targeting ads. 8. Launch campaigns with holiday-specific keywords like “gifts for him + product”. ⚡ DURING BFCM 9. Adjust your advertising bids to stay competitive (consider a 25-50% CPC increase). 10. Retarget key shoppers: Lead-in views, cart abandoners, ads viewers, past event shoppers, etc. 11. Target the same high-intent AMC custom audiences in your Sponsored Ads (Yes, it’s possible now! 12. Boost budgets by 40-50% and monitor usage to prevent running out of budget mid-event for high-performing campaigns. ⚡POST-BFCM 13. Analyze BFCM performance data to identify successful deals, popular products, and areas for improvement. 14. Offer smaller deals and coupons post-event to maintain buying momentum. 15. Scale down your aggressive ads, double down on what worked during BFCM, and cut spending on anything that is wasting the ad budget.

7 Ways to Drive Traffic to Your Online Store This Cyber Monday Cyber Monday is almost here! With online sales forecasted to hit $12 billion this season, this is prime time for e-commerce brands to increase visibility and sales. Here are 7 strategies to help you stand out and drive traffic: Email Exclusives: Send early-access deals to your subscriber list, and consider sneak peeks or discount codes to create excitement. Social Media Promotions: Run Cyber Monday-specific campaigns on your social platforms. Countdown posts and story highlights keep the anticipation high. Paid Ads: Use Facebook, Instagram, and Google ads for targeted outreach, focusing on users who have engaged with your brand. Influencer Collaborations: Partner with influencers for product unboxing, reviews, or live shopping events to extend reach. Offer Free Shipping: 56% of consumers say free shipping is a major incentive—keep this in mind for checkouts! Create Urgency: Use limited-time offers or "only X left in stock" prompts to encourage faster purchases. Optimize Your Site: Ensure fast load times, clear navigation, and a seamless mobile experience, as mobile shoppers continue to dominate. Preparation and strategy are key to making Cyber Monday a success! (Source: Adobe Holiday Forecast 2023) #CyberMonday #EcommerceTips #DigitalMarketing #TrafficBoost #OnlineSales #HolidayMarketing #RetailTrends #MarketingStrategy #CustomerEngagement #SmallBusinessTips

Adobe referencing affiliate and influencer marketing in the same category shows a big shift in how these industries are converging. Adobe reporting 20% of online sales on Black Friday/Cyber Monday are coming from these partnerships is HUGE to show how relevant and important it is to have a strategy to recruit, onboard, and activate these high revenue driving partners.

With Black Friday and Cyber Monday right around the corner, now is the time to start ramping up your ad budgets. These high-traffic, high-revenue events require a shift in your typical marketing approach. Normally, we recommend a cold traffic to retargeting ratio of around 80/20. But for BFCM and similar seasonal spikes, you'll want to flip that on its head - aim for a 20/80 split instead. Why? Because your existing audience is primed and ready to convert. By diverting more of your budget to retargeting, you can capitalize on that intent and drive outsized returns. Sure, you still need to acquire new leads. But during the holiday rush, your biggest wins will come from re-engaging your warmest prospects. Don't be afraid to shift your spend accordingly - your bottom line will thank you.

Have you noticed an influx of “adds to carts” and steadier than usual purchases? Your customers are waiting for the Black Friday/ Cyber Monday (BCFM) Sales, even for smaller purchases. Impressive’s BCFM Whitepaper talks about many more insights on current consumer trends, how to plan ahead and prepare for the upcoming peak season. Are you planning for an abandoned cart recovery email campaign or an impactful retargeting campaign? Reach out today and let’s start a conversation! Shout out to Jasmine A., Emily Moore and the paid media team for compiling this report and Conner Bailey for visualising it! #blackfridaysales #marketingstrategy #digitalagency #australia